Anujaa Naidu

Developing an emerging luxury womenswear brand, leading the creative vision, styling concepts and collection development. Currently building the debut collection and collaborating on editorial and creative projects while expanding my experience in luxury fashion styling.

• Designing the debut collection, inspired by romantic elegance and contemporary South Asian influences.
• Leading creative direction for brand imagery, styling concepts and editorial planning.
• Researching luxury fashion trends, fabrics and silhouette development.
• Collaborating with creatives to develop visual storytelling and campaign concepts.
• Led team to achieve company objectives on time and within budget.
• Developed business strategy by conducting comprehensive market research.
• Made strategic decisions to guide company's growth and expansion.
• Directed administration and optimisation of financial operations, payroll and accounting processes.

Campaign & E-Commerce Shoot

• Styled and modelled womenswear collections for campaign and e-commerce photography.
• Curated complete looks through garment styling, jewellery selection and accessory coordination.
• Collaborated with photographers and creatives to produce luxury fashion imagery aligned with the brand's visual identity.
• Assisted with on-set styling, garment preparation and overall visual presentation.
• Arranged clothes at photoshoots which resulted in striking images.
• Ensured client satisfaction with personalised outfit recommendations according to body type and preferences.
• Coordinated with models, makeup artists, and photographers for successful photo shoots.

Editorial project celebrating the beauty and representation of dark-skinned South Asian women within fashion.

• Styled and modelled looks for an editorial campaign promoting greater diversity within the fashion industry.
• Collaborated with photographers, makeup artists and creatives to bring the campaign concept to life.
• Helped create imagery that highlighted culture, identity and contemporary South Asian fashion.
• Arranged clothes at photoshoots which resulted in striking images.
• Produced high-impact looks for editorial shoots by selecting appropriate clothing and accessories.
• Facilitated fittings between models and designers ensuring perfect garment fit.
• Coordinated with models, makeup artists, and photographers for successful photo shoots.