Cricket
ANU SEBASTIAN
MARKETING MANAGER
Luton
Summary
Successful Digital Marketing and financial Specialist skilled at planning, executing and optimizing online marketing strategies and managing financial accounts. Promotes products successfully through multiple digital strategies and managed through financial controlling techniques. Achieves consistent successes with excellent planning skills and proactive campaign tracking.Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful background matching employees with roles for maximum performance. Proactive and hardworking individual focused on continuous operational improvement.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
Digital Marketing Specialist
L&T
MUMAI
04.2021 - 11.2022
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Implemented new strategies to improve click-through rates and conversion.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Loan Manager
L&T
MUMBAI
02.2018 - 01.2021
- Obtained copies of applicants' credit histories and reviewed paperwork to determine feasibility of granting loans.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Supervised loan personnel and motivated to maintain customer service and performance standards.
- Explained very technical financial information to applicants in easy to understand language.
- Established plans and payoffs for customers' loans, prioritizing control of overall costs.
- Proactively identified solutions for customers experiencing credit issues.
- Assisted clients with improving financial health by counseling on issues such as excessive spending and borrowing.
Customer Relationship Manager
Bandhan bank
TRIVANDRUM,KERALA
07.2017 - 01.2018
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Reinforced established quality control standards and followed procedures for optimal customer interactions.
- Managed department call volume of 50 calls per day and coordinated department schedules to maximize coverage during peak hours.
- Produced and implemented customer satisfaction guarantee program which directly resulted in 100% increase in sales.
- Created customer support strategies to increase customer retention.
- Created trade marketing strategies to communicate strategies to member team.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Finance Manager
GNANAM SCHOOL OF BUSINESS
TAMIL NADU
03.2016 - 03.2017
- Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
- Analyzed key competitors to respond to competitive threats.
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Identified control gaps in processes, procedures and systems through in-depth research and assessment and suggested methods for improvement.
- Administered auditing program to address risks and evaluate compliance with regulatory requirements.
- Applied proper codes to invoices, files and receipts to keep records organized and easily searchable.
- Investigated daily variances and corrected errors to resolve discrepancies.
Education
MBA - FINANCE AND MARKETING
GNANAM SCHOOL OF BUSINESS
TAMIL NADU,INDIA 05.2015 - 06.2017
BACHELORS OF COMMERCE - Finance
ST.XAVIERS COLLEGE
KERALA,INDIA 04.2012 - 04.2015
Commerce - Finance
ST. Joseph's Higher Secondary School
Kerala,india 03.2010 - 03.2012
10th Class - General Studies
Pallithura Higher School
Kerala,India 03.2009 - 03.2010
Skills
Digital media
Adobe Creative Suite
Social media tools
Marketing programs
Graphic design
Multi-channel marketing
Brand strategy
Marketing strategies
CRM
Google Slides
Email marketing campaigns
Data analytics
Digital marketing
Keyword optimization
Financial analysis
Revenue Generation
Cost control and reduction
Budget forecasting
Cash handling expertise
Data trending
Strategic and financial planning
Reporting familiarity
Business Development
Relationship building and management
Financial analysis and reporting
Accomplishments
- Supervised and become team leader for many projects and group works.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- certification for Mutual funds
- Award best employee of the month 2 months continuously
Interests
Cycling
Football
Gym
Timeline
Digital Marketing Specialist
L&T
04.2021 - 11.2022
Loan Manager
L&T
02.2018 - 01.2021
Customer Relationship Manager
Bandhan bank
07.2017 - 01.2018
Finance Manager
GNANAM SCHOOL OF BUSINESS
03.2016 - 03.2017
MBA - FINANCE AND MARKETING
GNANAM SCHOOL OF BUSINESS
05.2015 - 06.2017
BACHELORS OF COMMERCE - Finance
ST.XAVIERS COLLEGE
04.2012 - 04.2015
Commerce - Finance
ST. Joseph's Higher Secondary School
03.2010 - 03.2012
10th Class - General Studies
Pallithura Higher School
03.2009 - 03.2010