Antony Cheetham
London
Summary
Resourceful, adaptable, highly motivated and professional with an extensive background in retail and business to business sales, sales management, hospitality and customer service, I am sales driven and customer focused with excellent interpersonal and organisation skills, maintaining strong business relationships through exceptional standards of customer service.
My previous roles have enabled me to developed a wide and varied range of skills, I am now seeking a part time role which allows me to focus and concentrate on my core strengths in sales and customer service to deliver exceptional results.
Overview
36
36
years of professional experience
Work history
Customer Service Manager
Entain PLC - Ladbrokes Gaming & Betting.
London
01.2025 - Current
- Working in a highly energetic, fast paced environment.
- Promoting products effectively to increase sales.
- Processing customer transactions accurately and effectively.
- Demonstrating our products and betting terminals.
- Promotion of safer gambling using comprehensive guidelines set out by the Gambling Commission.
- Working towards defined targets.
- Maintaining high shop standards.
- Resolved complaints efficiently, fostering customer loyalty.
Director
Delicious Fine Foods Ltd
London
05.2004 - 10.2024
- Managing business operations, financial performance and profitability.
- Supplying specialist retailers with our On-Tap oils and vinegars retail concept, zero waste shop equipment, nut butter machines and bulk nuts and seeds.
- Led negotiations with vendors and suppliers, securing favourable terms.
- Placing orders with our producers based in Germany, Italy and The Netherlands.
- Handling telephone and website enquiries from new and existing customers.
- New sales lead generation using existing databases, email marketing and social media content.
- Exhibiting at specialist food trade shows, meeting existing and prospective new customers.
- Invoicing and payment processing.
- Foreign exchange and European payment processing.
- Adhering to current standards as set out by The Food Standard Agency.
- Concise knowledge and implementation of export / import procedures and documentation as set out by HMRC.
- Accounting and bookkeeping.
Chocolate Buyer / Grocery Floor Supervisor
Whole Foods Market
Kensington - London
02.2009 - 12.2013
- Supervising 25+ staff members to deliver smooth and effective shop floor standards.
- Facilitated smooth shift transitions by hold pre-shift meetings and maintaining clear, detailed shift communication sheets.
- Implementation of health, hygiene and safety standards.
- Consistently exceeding revenue KPIs, enforcing company performance standards, policies and procedures.
- Handling and checking off deliveries against delivery notes, notifying suppliers of any discrepancies.
- Stock ordering, rotation and stock taking duties.
- Store merchandising.
- Identifying sales trends, driving sales through in-house promotions and sampling sessions.
- Holding interviews, performance reviews and disciplinary hearings.
Sales Manager
Fitness First
Covent Garden - London
08.2002 - 05.2004
- Supervising gym sales consultants, setting targets using KPIs to drive performance, exceeding sales and monthly targets.
- Planning monthly marketing strategies.
- Taking appointments, touring prospective customers around the gym, following up on sales leads.
- Arranging and attending corporate company events, aiming to attract new customers offering group discounted rates.
- Resolving customer issues and concerns, improving customer retention.
- Performing gym opening and closing duties.
Proprietor
The White House Hotel
Brighton, East Sussex
09.1997 - 05.2002
- Handling booking and enquiries over the telephone, via email and through the website.
- Processing payments, banking duties, accountancy and bookwork.
- Kitchen and waiter duties.
- Housekeeping and maintenance.
- Stock control and purchasing.
- Advertising and promotion through various magazines and websites.
- Assisting customers and satisfying needs, exceeding customers expectations.
- Undertaking a complete refurbishment program, resulting in turnover more than doubling over a two year period.
Sales assistant / Senior sales assistant
Yorkshire Electricity
Sheffield, South Yorkshire
02.1990 - 01.1997
- Sales of domestic electrical appliances, white goods, home entertainment systems and extended guarantees.
- Enquiries help desk, resolving billing and electrical supply issues in person and over the telephone.
- Ongoing training to improve product knowledge and expertise.
- Proficient in converting customer leads into sales conversions.
- Highly motivated and driven, with a proven track record in meeting and exceeding personal sales targets.
- Cashier and banking duties.
- Store merchandising.
Education
Driffield Senior School
Driffield, East Riding of YorkshireSkills
- SALES - Sales Executive, Telesales Executive, Sales Manager
- RETAIL - Staff management and training, Floor manager, Purchasing, Merchandising, Cashier, Staff recruitment and training
- CUSTOMER SERVICE - Help desk, Call centre inbound and outbound
- HOSPITALITY - Hotel manager, Housekeeping, Kitchen staff, Receptionist
Timeline
Customer Service Manager
Entain PLC - Ladbrokes Gaming & Betting.
01.2025 - Current
Chocolate Buyer / Grocery Floor Supervisor
Whole Foods Market
02.2009 - 12.2013
Director
Delicious Fine Foods Ltd
05.2004 - 10.2024
Sales Manager
Fitness First
08.2002 - 05.2004
Proprietor
The White House Hotel
09.1997 - 05.2002
Sales assistant / Senior sales assistant
Yorkshire Electricity
02.1990 - 01.1997
Driffield Senior School