Antony Aston

• Provided operational support to new and recently launched store locations across multiple states.
• Motivated teams to uphold brand standards, delivering an exceptional customer experience.
• Enhanced staff capabilities by delivering comprehensive product knowledge training.
• Ensured regulatory compliance with internal controls, industry standards, and health and safety requirements.
• Elevated team performance through consistent coaching and feedback, fostering a culture of excellence.
• Conducted regular sales floor tours to assess operational performance and implement improvements.
• Strengthened store sales through targeted product knowledge development and strategic team leadership.
• Managed daily operational logistics to maximise financial efficiency.

• Oversaw daily bar operations, balancing tills and preparing bank deposits and POS reports with precision.
• Recruited, trained, and led high-performing service teams to deliver outstanding customer experiences.
• Developed staffing strategies to meet evolving service demands efficiently.
• Promptly addressed and resolved guest concerns, maintaining a positive and welcoming atmosphere.
• Implemented stringent health and safety protocols to mitigate risks and ensure compliance.
• Maintained a strong brand image through superior presentation and facility maintenance.
• Managed procurement processes by analysing sales trends and customer behaviour.
• Spearheaded hospitality operations, leading teams to exceed service and performance expectations.

• Drove sales performance, motivating the store to exceed monthly sales targets by 17%.
• Collaborated with leadership to develop daily and weekly sales action plans based on trend analysis.
• Administered payroll for over 100 employees, ensuring accuracy and timeliness.
• Interpreted store trends to inform strategic planning, including budget forecasting, recruitment, and scheduling.
• Assumed full store management responsibilities during absence of store manager.

• Led a major department within the world's largest Primark store, overseeing stock management and customer service operations.
• Strengthened customer relationships through proactive issue resolution and continuous service improvement.
• Built collaborative working relationships with cross-functional teams to drive department success.
• Recruited and developed department staff, embedding Primark’s high standards and operational best practices.
• Achieved a 30% increase in department sales over a 12-month period through strategic leadership and innovation

Retail Assistant

• Served customers on tills.
• Maintained areas of the store to a good standard.
• Responsible for cashing up of all tills in-store and actioning daily safe checks.

Supervisor

• Supervised a team of retail assistants.
• Responsible for the customer service desk and tills and ensured an amazing experience for all customers.

Trainee Manager

• Managed a small department in-store and responsible for sales targets, employee satisfaction and health and safety in-store.