Antonia Daisi
London
Summary
Final-year BSc Accounting and Finance student at Aston University with over three years of retail experience across luxury cosmetics and high-volume fashion retail. Experienced in customer experience, sales performance, upselling, store operations and fast-paced teamwork. Strong analytical, commercial and problem-solving skills, complemented by leadership experience as a University Mentor. Motivated to develop into a commercially focused retail leader and build a long-term career in store management.
Overview
5
5
years of professional experience
Work History
Sales Associate
Rituals Cosmetics
01.2025 - Current
- Supported sales performance by effectively upselling and cross-selling, resulting in increased average transaction value and customer engagement.
- Delivered personalised customer experiences through needs-based advice, enhancing customer satisfaction and loyalty across skincare, home and wellness products.
- Maintain strong product knowledge and communicate benefits clearly to support purchasing decisions.
- Work collaboratively during busy trading periods to achieve sales and customer service objectives while maintaining high store standards.
- Handled high volumes of cash and card transactions accurately while managing stock control, deliveries and replenishment to ensure optimal inventory levels.
University Mentor
Aston University
01.2024 - Current
- Nominated for the University Mentor Award 2024-2025 for creating an inclusive, motivating and supportive environment.
- Demonstrated leadership by encouraging peers, providing guidance, and assisting students in overcoming challenges.
- Built positive relationships through active listening and clear communication, contributing to a supportive environment.
- Mentored first-year students to enhance adaptation to university life, fostering confidence and independence.
Sales Assistant
Primark
01.2023 - 01.2025
- Delivered exceptional customer service in high-volume fashion retail environment, contributing to sales and service targets.
- Assisted customers with sizing, product care, exchanges and returns, resolving queries professionally.
- Processed transactions, refunds and exchanges accurately while facilitating stock replenishment and maintaining organised backroom operations.
- Worked flexibly across departments and collaborated with colleagues during busy trading periods.
Sales Assistant
Wilko
01.2022 - 01.2023
- Delivered friendly customer service, facilitated transactions, and addressed customer concerns to enhance satisfaction.
- Assisted with stock replenishment, rotation, and backroom organisation to ensure product availability.
- Upheld clean, safe, and well-presented store standards while collaborating with team to achieve objectives.
Education
BSc - Accounting and Finance
Aston University
07-2027
Skills
- Customer Experience
- Sales techniques
- Sales awareness
- Store Operations
- Time management
- Analytical skills
- Problem Solving
- Microsoft Office
- Sage
- Communication
- Teamwork & Collaboration
- Adaptability
- Team leadership
Timeline
Sales Associate
Rituals Cosmetics
01.2025 - Current
University Mentor
Aston University
01.2024 - Current
Sales Assistant
Primark
01.2023 - 01.2025
Sales Assistant
Wilko
01.2022 - 01.2023
BSc - Accounting and Finance
Aston University