Antonella Frascolla

Responsible for translating EMEA marketing strategy into operational execution, driving programme delivery across digital marketing, marketing operations, creative, and sales teams.

• Partner with EMEA Marketing, Digital, SDR and Corporate Marketing teams to execute regional demand generation programmes aligned to pipeline goals.
• Manage end-to-end campaign delivery, ensuring projects are launched on time, tracked accurately, and aligned with business objectives.
• Coordinate campaign execution across Salesforce, Marketo, Smartsheet and internal project management systems.
• Develop and document scalable campaign processes, playbooks and briefing frameworks to improve operational consistency across EMEA.
• Support localisation and translation workflows, ensuring timely delivery of regional marketing initiatives.
• Drive alignment between Marketing, Sales Development and Operations teams through structured planning, reporting and stakeholder communication.
• Analyse campaign performance and recommend process improvements to increase efficiency, visibility and pipeline contribution.
• Own campaign governance, SFDC IDs Hierarchy and programme reporting to support data-driven decision-making.

• Lead strategic Go-to-Market (GTM) programme governance, ensuring global alignment of campaign strategy, execution, and performance measurement across all regions.
• Partner with marketing leadership and product teams to define strategic priorities, optimise resource allocation, and strengthen alignment between GTM initiatives and business outcomes.
• Led PMO team as strategic operational backbone of marketing department, ensuring consistency, scalability, and alignment with brand and revenue objectives.
• Standardised campaign execution framework to streamline intake, prioritisation, and cross-functional handoff, increasing delivery speed and accountability across marketing, creative, and operations teams.
• Developed real-time dashboards in Asana to track GTM programme performance, risks, and delivery quality, enhancing visibility and accuracy of executive reporting.
• Authored foundational campaign governance documentation that defined KPIs, timelines, ownership models, and reporting cadence; ensuring consistent approach to performance tracking.
• Achievement: Spearheaded rollout of automated campaign intake forms and project workflows, reducing manual triage by 40% and enabling data-driven prioritisation of marketing requests. Led global marketing operations transformation that improved campaign delivery velocity by 35%, increased MQL throughput by 28%, and established unified performance reporting framework adopted across regional marketing teams.

• Owned GTM programme planning and delivery for new product messaging across EMEA, driving 20% uplift in engagement.
• Collaborated with Product Marketing and Sales to align value propositions and pipeline goals.
• Defined key GTM milestones, campaign timelines, and success metrics for post-launch performance tracking.

• Led multi-channel demand generation programmes for global SaaS and cybersecurity clients, achieving up to 30% uplift in lead volume.
• Managed 12-member delivery team, ensuring operational excellence across automation, lead nurturing, and conversion optimisation.
• Introduced standardised programme workflows that improved ROI and delivery consistency across client accounts.
• Achievement: Scaled marketing automation and reporting frameworks that drove measurable revenue impact across enterprise clients.

• Delivered tailored demand generation and marketing automation solutions for B2B and B2C organisations as independent consultant.
• Led team to execute high-impact digital campaigns, optimizing resource allocation and improving project delivery efficiency by 25%.
• Designed and executed inbound marketing strategy across Facebook, Instagram, and WordPress, achieving 150% increase in organic traffic within six months.
• Optimised event strategy through content marketing and funnel refinement, driving 45% increase in contact acquisition and 25% uplift in summer camp registrations within three months.
• Developed customer journey roadmaps that led to 22% increase in MQLs (Marketing Qualified Leads) in six months.

• Developed and leveraged Tableau-based dashboard to track KPIs, contributing to 65% increase in Field Marketing opportunities in FY17.
• Increased CRM data accuracy by 34%, enhancing lead tracking efficiency and boosting sales conversion rates by 10%.
• Reduced campaign execution turnaround time from weeks to days by streamlining collaboration between Field Marketing and Ops teams.
• Achievement: Recognised for improving campaign efficiency and data governance, directly contributing to pipeline growth.

• Delivered integrated inbound and outbound demand generation plans, driving 20% rise in lead conversion and 25% pipeline growth for Service Provider division.
• Partnered with global marketing, sales, and operations to streamline campaign execution, enhancing lead response time by 30%.
• Fast-tracked promotion from planner to manager within one year for leadership excellence and strategic programme delivery.
• Managed marketing calendar for database and vendor campaigns, ensuring 96% on-time execution rate.