Summary
Overview
Work history
Education
Skills
Additional Information
Timeline
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Anton Kelly

Anton Kelly

Nottingham,Nottinghamshire

Summary

A multi-skilled professional with 11 years experience within the automotive industry specialising in commercial vehicles, correlating finance products and business development. A confident, strong communicator with the ability to create positive financial leverage for companies using knowledge gained from a consistent, professional and competitive work ethic. A strong desire for new challenges, prospects and opportunities to develop further career growth in commercial vehicle sales.

Overview

11
11
years of professional experience

Work history

Regional Finance Manager (Self Employed)

Motor Finance UK
Nottingham, East Midlands
01.2025 - Current
  • Arranged tailored finance solutions for automotive, commercial vehicle, and asset purchases for business and private clients.
  • Built and maintained relationships with lenders, dealerships, and asset suppliers to secure competitive funding packages.
  • Assessed client credit profiles and financial circumstances to recommend appropriate lending products.
  • Negotiated finance terms, rates, and repayment structures to align with client requirements and budgets.
  • Managed the full application process, from initial enquiry to payout, ensuring compliance with FCA regulations.
  • Prepared finance proposals, supporting documentation, and affordability assessments for lender approval.
  • Provided guidance on balloon payments, hire purchase, lease purchase, and asset refinancing options.
  • Delivered clear explanations of finance terms, risks, and obligations to clients, ensuring informed decisions.
  • Kept up to date with market trends, interest rates, and lender criteria to provide accurate, timely advice.
  • Achieved high conversion rates and repeat business through exceptional customer service and follow-up.

Commercial sales executive

Sandicliffe Ford Nottingham
Nottingham, Nottinghamshire
08.2022 - 01.2025
  • Created new commercial business for the worlds most popular commercial franchise in a competitive environment through knowledge of finance, tax efficiencies and strategic purchase methods.
  • Achieving exception unit volume month in month out.
  • Efficiently manage ongoing enquires, whilst maintaining the ability to distribute time accordingly to gaining new business whilst continuing to create a consistent financial trajectory for both myself and my company.
  • Complete competency in all areas of Commercial Finance, purchase methods, leasing, contract hire and the ability to identify business opportunities through the explanation of their affect on future funding, cash flow and tax allowance.
  • Constructed a strong, efficient and yielding database of VAT registered, limited companies, small and large partnerships and sole traders.
  • Leasing, rental and purchase renewals of previous customers from prospect data, social media and face to face contact.
  • Full understanding of Tax relief, business incentives, commercial purchase methods, finance examples and their benefits to companies through quarterly financial book analysis
  • Gained the ability to discuss financial business related matters through the use of knowledge, gained through a thorough understanding of cash flow, company assets, liabilities, solvency and liquidity.
  • Confident in influencing the change of a companies traditional purchase methods to benefit myself and my employer financially, through active listening, forecasting and reviewing targets, budgets and efficiencies of prospected business.
  • Strong understand of underwriting criteria, probability checks and how to mitigate unnecessary wait times in acceptance of finance proposals through the use of documentation related to affordability, cash flow and capital.
  • Regulated by the FCA, proficient in the upkeep of compliance, GDPR with both "in" and "out" of scope companies.
  • Generation of a respected, organised and fruitful Dealbook which through Business development creating a profitable, stable earnings for both me and my employer.

General Manager

Green Van Sales
Nottingham
01.2021 - 08.2022
  • Identified strategies for improving business operations, including in-house Service
  • Level Agreements and correct/most efficient utilisation of DMS
  • Implemented & set up new garage data system to increase efficiencies and profitability
  • Maximising footfall through successfully creating a 5
  • Reputation on all major review platform
  • Built functioning operations team ensuring weekly capacity is met & managing all queries & issues coming in to the branch
  • Grew the monthly units sold by 25% in first 3 months of starting in the role
  • Controller of over 80 vehicle units grossing over £200,000
  • Full accountability of all KPI'S associated within my shop, averaging 46 units sold PCM
  • Finance specialist in close relations to over 6 lenders and brokers
  • Liaison with director to evaluate business performance weekly to successfully mitigate any foreseen issues related to new business growth
  • Management between two branches and all relevant staff, including: Mechanics, logistics and accounts
  • Responsible for accurately estimating vehicle cost price to ensure a profitable turnover of stock through market analysis
  • Accountable for all advertising including imagery, description and pricing.

Sales Executive

Judd Racing / KTM Nottingham
12.2019 - 01.2021
  • Sales executive to one of the worlds most successful motorbike manufacturers
  • Responsible for overseeing all product related queries & issues
  • Buying and Underwriting specialist
  • Race representative for KTM, specialising in youth Motocross and Enduro
  • The highest grossing member of the sales team with figures exceeding the rolling monthly average for a whole quarter
  • Daily maintenance of stock including PDI's and quality checks
  • Independent stock specialist, focusing on stock penetration to other reputable dealers
  • Collated market data for comparable research
  • Brand advocate for new relationships & social content
  • Attending races & roadshows as KTM representative at events such as redbull maniac.

Luxury Car Broker

C4 UK Limited
Nottingham
01.2018 - 12.2019
  • Auto broker specialising in the purchasing of retail cars and re-selling to trade i.e
  • Sytner, independent traders, auction etc
  • Daily conversion of cold & warm leads
  • Establishing a 5
  • Service consistently to further bolster an already 5
  • Reputation
  • Vetting warm leads to ensure that our correct target audience is approached to mitigate any potential resource waste
  • Built trusting relationships with key contacts necessary to the business
  • Successfully bought & sold consistently above set KPIs
  • Created mutual obligation with clients by arranging free inspections of vehicles to ensure commitment was maintained
  • Provided expertise & information to all key contacts offering a full 360 service.

Sales Executive

The Potteries Motorcycles & Scooters
Stoke-on-Trent
02.2016 - 01.2018
  • Stoke-On-Trent
  • Sales executive to one of the largest new and used motorcycles superstores in the UK
  • Brand specialist for both KTM & Kawasaki
  • Responsible for keeping up-to-date with all brand/product news
  • Participated in brand events such as KTM day, shop birthdays & Kawasaki week
  • Responsible for maximising sales through marketing & advertising
  • Accountable for meeting monthly KPIs on sales of new and used bikes, upselling additional products including; extended warranty, GAP insurance, aftermarket parts and service plans.

Parts Advisor

Chris Variava Limited
Nottingham
10.2014 - 02.2016
  • Answering queries in relations to retail customers ordering parts
  • Responsible for general house keeping and admin support
  • Maximising profitability through upselling on inbound calls
  • Product expert for Mitsubishi, Suzuki, Ford, Chrysler and Jeep
  • Accountable for monthly KPIs and stretch targets
  • Checking stock levels & ensuring alignment.

Education

Trinity Catholic School

Skills

  • B2B Sales Specialist
  • Profit margin management and negotiation competency
  • Target driven with the desire for competition, reward & recognition
  • Resilient, tenacious and constructive approach
  • Organised and analytical in following business performance and KPI's
  • Ability to adapt professionally and accordingly to all demographics, demonstrating a likeable character and the understanding of regional perspectives
  • A strong communicator who proactively engages with key contacts

Additional Information

  • Skills Target driven with a desire for competition, reward & recognition Resilient, tenacious and constructive in approach Able to adapt professionally and accordingly to all demographics demonstrating likeability and understanding the needs of all customer. Organised and analytical in following protocol and efficiencies. A strong communicator who proactively engages with key contacts. Target driven with a desire for competition, reward & recognition. GDPR trained.

Timeline

Regional Finance Manager (Self Employed)

Motor Finance UK
01.2025 - Current

Commercial sales executive

Sandicliffe Ford Nottingham
08.2022 - 01.2025

General Manager

Green Van Sales
01.2021 - 08.2022

Sales Executive

Judd Racing / KTM Nottingham
12.2019 - 01.2021

Luxury Car Broker

C4 UK Limited
01.2018 - 12.2019

Sales Executive

The Potteries Motorcycles & Scooters
02.2016 - 01.2018

Parts Advisor

Chris Variava Limited
10.2014 - 02.2016

Trinity Catholic School

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