Summary
Overview
Work history
Education
Skills
Certification
Additional Information
Hobbies
Timeline
Hi, I’m

Antoinette Cottingham

Bude,Cornwall
Antoinette Cottingham

Summary

Dedicated and highly motivated Sales professional with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation.

Organised and adaptable person with strong communication, persuasion and multitasking abilities. Delivers high levels of product and service sales through knowledgeable and consistent customer advice. Proactive in prospecting for new customers and addressing customer requirements.

Overview

25
years of professional experience
1
Certification

Work history

RoyaleLife - Bude
Bude, Cornwall

Sales Advisor
08.2019 - 10.2023

Job overview

  • Sales advisor of new residential park homes, off plan and in situ sales. Site development supervisor cover for 9 months in addition to Sales Advisor role while company recruiting.
  • Optimised sales methods to best engage, acquire and retain customers throughout lengthy timeline.
  • Customised promotional strategies to meet needs of different clients and products available.
  • Highlighted product features and benefits in line with customer needs, securing high-value sales.
  • Optimized pricing structures of new homes, based on historical and current trends, competitor activities and what worked best for the business plan.
  • Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
  • Listened to customer problems, objections and concerns, offering tailored solutions.
  • Negotiated and closed sales to secure profitable deals and contracts.
  • Applied high level customer service skills across all sales channels to engage prospects.
  • Exceptional before, during and after care at all times.
  • Creating sales orders, legal contracts, including full administrative duties and CRM management throughout the whole sales process.
  • Top sales performer from start to finish, still maintaining sales throughout Covid by changing techniques to video presentations on homes and keeping strong communication with customers through extended sales timeline.
  • Dealing with high value sales, transactions and liaising with multiple professional agencies.
  • Liaising with contractors, sub contractors, siting teams, manufacturers for production, delivery and implementation of homes.
  • PDQ checks after arrival and snagging lists sent to manufacturer, follow up remedial works.

Harpers Feeds - Holsworthy
Holsworthy, Devon

Assistant Raw Materials Trader
02.2019 - 07.2019

Job overview

New temporary position created in order to increase customers awareness of purchasing bulk straights such as Barley, Wheat, Soya meal etc.

  • Researched and gathered data to stay abreast with changing market.
  • Communicated with buyers and sellers to translate complex concepts using financial business terminology.
  • Negotiated purchase or sale of commodities and commodity futures.
  • Closed trade deals involving large quantities of goods.
  • Informed daily sales staff on market movements and prices to best inform clients.
  • Analysed market trends and other factors impacting raw materials supply and demand.
  • Created company monthly newsletter for staff and over 1,000 customers, with raw materials current prices & forecasts, updates and news which increased sales revenue.
  • Forged new business relationships to create new business opportunities.

Recruitment Genius - London
London, City of London

Key Account Holder - Remote based
06.2018 - 12.2018

Job overview

  • Highly motivated, remote worker with exceptional reliability, time keeping and organisation.
  • New business acquisition through own lead generation, research on acquiring best lead sources, industry networking, cold calling and email marketing.
  • Software demonstrations via webinar for new sales and upselling and cross selling existing customers.
  • CRM management of all leads with reporting of sales pipeline and forecasts to senior management.
  • Cultivated strong rapport with key account holders, promoting retention and loyalty.
  • Enforced service standards to maintain establishment reputation for excellence.
  • Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
  • Maintained excellent time management skills to meet sales volumes within agreed timescales.
  • Provided excellent customer service, upholding high levels of customer satisfaction.

Schoolcomms, Part of the ParentPay Group Ltd - Bude
Bude, Cornwall

Sales Manager
10.2009 - 04.2018

Job overview

  • Start up company - Built sales team, strategies, territories, sales structure and implemented all sales reporting.
  • Grew annual revenue 25% YoY from start to acquisition by ParentPay, using targeted sales & marketing strategies.
  • Fulfilled all aspects of sales and training from B2B, B2C, face to face, singular or group presentations both online and in person, field sales and telemarketing.
  • Customer led training and demonstrations on software.
  • Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
  • Achieved exceptional client satisfaction feedback & ratings.
  • Monitored sales team performance, providing effective training to help reach revenue and profit targets.
  • Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
  • Carried out sales visits to current and prospective customers.
  • Analysed sales reports to identify trends and update strategies.
  • Produced regular reports with in-depth detail of sales performance.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Retained existing customers and substantially grew customer base, product line and sales volume.
  • Set highest personal performance standards for self.
  • Hired and trained dedicated and high-achieving sales teams.
  • Grew annual revenue by 25% with targeted sales and marketing strategy.
  • Planned and developed strategies to increase sales territory positioning, exceeding company targets.
  • Managed team of 10 staff, driving performance with motivation to exceed sales targets.
  • Organised special sales at specific times to drive customer engagement and move high volumes of products.
  • Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
  • Developed pricing structures based on historical and current trends, competitor activities.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of Schoolcomms / ParentPay.
  • Generated accurate forecasting summaries and YoY 25% growth percentage for accounts.

MVCI Europe Ltd - Spain and London - London
London, City of London

Senior Marketing Coordinator - Remote based
02.2005 - 12.2008

Job overview

  • Remote role, calling high end, high value leads to get them booked in for mini vacation and presentation on fractional ownership.
  • Full management of CRM system and Microsoft programs.
  • Optimised sales methods to best engage and acquire new customers.
  • Supported front-line sales teams with well-coordinated administrative operations.
  • Identified new customer segments and target audiences to expand reach.
  • Created timely follow-up alerts for increased sales conversions and completions.
  • Provided weekly reports to line manager on lead numbers, appointments made and number and value of completed sales.
  • Maintained excellent time management skills to meet sales volumes within agreed timescales.
  • Provided excellent customer service, upholding high level of customer satisfaction.
  • Received incoming direct sales enquiries via phone, website, email and referral partners.
  • Utilised excellent direct sales techniques and rapport-building skills to convert warm leads into sales.
  • Managed business pipelines efficiently, nurturing leads and recording communications.
  • Achieved daily performance targets, aiding department progression towards sales goals.
  • Established positive customer rapport using multiple communication channels.
  • Optimised customer experience by tailoring responses to individual needs.
  • Boosted sales by 18% through exceptional sales ability and strong interpersonal skills with persuasive, positive and confident approach.
  • Won multiple awards YoY for outstanding performance, Telemarketer of the year 1st Place for 2 years, 2nd Place for 2 years.

MVCI Europe Ltd - Marbella, ES
Marbella, Spain

Sales Executive
08.2004 - 02.2005

Job overview

  • Managed client relationships from early stages of sales process through to post-sales
  • Understood customer needs to craft exceptional sales journeys.
  • Boosted product sales by offering selection guidance to customers.
  • Effectively handled daily customer meetings, sales calls and account management tasks, improving sales efficiency.
  • Established and maintained positive, profitable client relationships through superb communication.
  • Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Analysed industry and competitor trends to enhance sales strategy.
  • Generated sales forecasts to inform resource allocation and project management.
  • Won 2 Sapphire Award’s for outstanding performance selling 37.5 weeks and for sales volume of €814,091

Ray Lilley Cars and Downsview Hotel - Bude
Bude, Cornwall

Estate Administrator/Manager & Landlady
06.2001 - 01.2004

Job overview

  • Managed two businesses side by side, while estate was going through administration due to bereavement.
  • Answered emergency enquiries, booking relevant contractors and recording incidents following best practice.
  • Inspected properties regularly to verify good cleanliness standards and maintenance.
  • Signed and documented contracts to maintain client and tenant letting commitments.
  • Acted as main point of contact for tenants, contractors and third party agents.
  • Used proven sales and negotiation abilities to achieve optimal sale price on both properties
  • Communicated terms and conditions to prospective buyers or tenants.
  • Confirmed routine testing of fire and security alarms to verify property safety.
  • Coordinated sale of properties through communication with buyers, sellers and solicitors.
  • Offered bespoke advice on property value based on current market estimates.
  • Organised and maintained accurate financial records.
  • Organised remedial work and check-out reports for tenancy terminations.
  • Gathered evidence of problem tenants for legal and insurance cases.
  • Oversaw transfer of property rights to meet strict deadlines.
  • Led and managed properties to maintain smooth daily operations.
  • Organised financial and operational data to help with yearly budgeting and planning.
  • Renovated one of two properties to achieve increased value of 208% with targeted marketing strategy, advertised and sold privately myself, no agent.

Seasons Holidays PLC
Bude, Cornwall

Sales Manager - TO
01.1999 - 06.2002

Job overview

  • .Managed team of 8 staff, driving performance with motivational strategies to exceed sales targets.
  • Maintained smooth-running business operations by delegating priorities to staff abilities.
  • Led and managed administrative staff to maintain smooth daily operations.
  • Designed and implemented training to further develop staff based on business goals.
  • Coordinated hiring, recruitment and training strategies to build successful sales team.
  • Take Over Manager for 18 months - Step in and gave customers advice and answered questions relating to contracts, finances and close sale.
  • Deal with all customer transactions, finance agreements and contracts.
  • Started as Sales Executive - Meet and greet pre-booked customers, have warm up chat to build rapport, do discovery on likes and needs. Show what is offered, tailored to their needs. Give one time only offer to join that day. Timeshare selling.
  • Face to face presentations to individual couples or to groups of couples.

Education

Cornwall College Business
Bude, Cornwall

Selling, Negotiating and influencing from Sales
08.2010

The Castle
Bude, Cornwall

National Education Board Supervisory & Management from Supervisory and Management
08.1996

Association of Accounting Technicians
North Cornwall College Barnstaple, Devon

AAT from Professional Accountancy
09.1992

University overview

  • AAT Foundation Level 2 - Qualified
  • AAT Intermediate Level 3 - All Assessments Passed

Cornwall Technical College Camborne
Camborne, Cornwall

Higher National Diploma from Hotel Management and Catering
09.1989

Budehaven Community School - Sixth Form
Bude, Cornwall

Certificate of Extended Education - CEE from Maths with Applications, English with Business Communications, Social Studies
08/1988

University overview

  • Mathematics with Applications - Grade CEE 2 / GCSE 8
  • English with Business Communications - Grade CEE 2 / GCSE 8
  • Social Studies - Grade CEE 3 / GCSE 7

Skills

  • Sales pipeline management
  • Relationship development
  • Consultative and relationship selling
  • Presentations, demonstrations and proposals
  • Persuasive negotiation and closing
  • B2B and B2C, phone and face to face sales
  • Product knowledge and support
  • Account management
  • Sales territory management
  • Client communication
  • Lead generation and conversion
  • Microsoft Office & CRM systems proficient
  • Problem solver & process optimisation
  • Outstanding customer service
  • Strategic sales knowledge and sales forecasting

Certification

Full clean Driving Licence

Additional Information

Business development: Constantly generating new business leads by thinking outside the box, selling at all levels and across all platforms, technical sales, SaaS sales, field sales, B2B sales, B2C sales and telemarketing using consultative or persuasive techniques depending on the business needs. The most paramount is giving a first class customer service at all times. Working remotely, hybrid or onsite, my dedication is always 100% as highly motivated, high achiever who's extremely organised, reliable and loyal to the core.


Manager: Implementing processes to drive more sales, training, coaching and mentoring, sales reports on all levels from annual sales plans for budgeting to conversion rates of lead/opportunity breakdowns. Having a clear, concise and punctual level of communication with all pa at all times. Continuously looking at new ways of increasing revenue by analysing sales data. Constantly reviewing competitor analysis to keep ahead of the game.


Technical knowledge: Troubleshooting software, highly computer literate, CRM/ Microsoft Office proficient, first/second line technical support, advanced problem solving, great organisational skills & tons of common sense.

Hobbies

  • Creativity is part and parcel of me and I use this in my spare time to renovate, revamp and upscale old dolls houses and create bespoke diorama's - 3D miniature room scenes.
  • Getting on the back of my husbands 1800cc cruiser motorbike and going off for an exhilarating ride, exploring the coast with a spot of lunch.

Timeline

Sales Advisor

RoyaleLife - Bude
08.2019 - 10.2023

Assistant Raw Materials Trader

Harpers Feeds - Holsworthy
02.2019 - 07.2019

Key Account Holder - Remote based

Recruitment Genius - London
06.2018 - 12.2018

Cornwall College Business

Selling, Negotiating and influencing from Sales
08.2010

Sales Manager

Schoolcomms, Part of the ParentPay Group Ltd - Bude
10.2009 - 04.2018

Senior Marketing Coordinator - Remote based

MVCI Europe Ltd - Spain and London - London
02.2005 - 12.2008

Sales Executive

MVCI Europe Ltd - Marbella, ES
08.2004 - 02.2005

Estate Administrator/Manager & Landlady

Ray Lilley Cars and Downsview Hotel - Bude
06.2001 - 01.2004

Sales Manager - TO

Seasons Holidays PLC
01.1999 - 06.2002

The Castle

National Education Board Supervisory & Management from Supervisory and Management
08.1996

Association of Accounting Technicians

AAT from Professional Accountancy
09.1992

Cornwall Technical College Camborne

Higher National Diploma from Hotel Management and Catering
09.1989

Budehaven Community School - Sixth Form

Certificate of Extended Education - CEE from Maths with Applications, English with Business Communications, Social Studies
08/1988
Antoinette Cottingham