Antoaneta Vasileva
London ,England
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
1
1
Certification
19
19
years of professional experience
Work history
Marchandiser
MARELLA
Milan , Italy
2025.12 - 2026.06
- Performed stock management duties for optimal inventory control.
- Ensured accurate pricing and labelling of all products on display.
- Implemented promotional strategies, resulted in heightened brand awareness.
- Maintained strong vendor relationships to negotiate better deals.
- Utilised strategic planning to increase in-store sales.
- Analysed sales reports, implemented effective merchandise strategies accordingly.
- Handled returns and complaints efficiently, upheld customer satisfaction levels.
- Monitored competitor activities for staying ahead in the market.
- Managed visual merchandising efforts, enhanced overall store appeal.
- Went on regular store visits to assess product representation.
- Conducted comprehensive market research for understanding customer preferences.
- Kept abreast of latest fashion trends to drive business growth.
- Collaborated with suppliers, ensured timely delivery of products.
- Arranged product displays to maximise cross-selling opportunities and increase sales.
- Assured retail store standards by maintaining an organised layout.
- Assessed inventory to identify restocking needs and minimise shortages.
- Boosted product visibility by creating appealing displays.
- Coordinated seasonal changes in displays, met marketing objectives effectively.
- Forecasted trends and consumer habits, informed buying decisions.
- Achieved improved product placement with negotiation skills.
- Developed custom merchandising plans with team collaboration.
- Delivered exceptional customer service to enhance shopping experience.
Sales assistant
ZARA INDITEX
London, United Kingdom
2025.07 - 2025.12
- Monitored trends in consumer behaviour with keen attention to detail.
- Delivered exceptional after-sales service, encouraging repeat business.
- Learnt about new products quickly, providing comprehensive guidance to customers.
- Demonstrated products effectively leading to increased sales conversions.
- Assisted customers with product selection for optimal satisfaction.
- Conducted daily inventory checks to manage stock levels accurately.
- Offered personalised shopping advice to enhance customer experiences.
- Fostered a welcoming store environment by maintaining clean and well-organised displays.
- Handled cash transactions swiftly, ensuring accurate accounting at the end of each shift.
- Balanced multiple tasks simultaneously whilst maintaining high-quality customer care.
- Managed till operations smoothly, reducing waiting time for customers.
- Built strong relationships with regular customers for repeat business.
- Improved customer service by efficiently handling queries and complaints.
Sales assistant
H&M Hennes&Mauritz
London , The United Kingdom
2023.07 - 2025.04
- Handled high-pressure situations calmly, keeping store operation seamless during peak hours.
- Demonstrated products effectively leading to increased sales conversions.
- Balanced multiple tasks simultaneously whilst maintaining high-quality customer care.
- Utilised excellent communication skills to provide detailed product information.
- Fostered a welcoming store environment by maintaining clean and well-organised displays.
- Ensured stock replenishment in a timely manner to maintain product availability.
- Conducted daily inventory checks to manage stock levels accurately.
- Maintained knowledge of current sales promotions helping customers make informed buying decisions.
- Offered personalised shopping advice to enhance customer experiences.
- Handled cash transactions swiftly, ensuring accurate accounting at the end of each shift.
- Collaborated effectively with team members to meet sales targets.
- Delivered exceptional after-sales service, encouraging repeat business.
- Assisted customers with product selection for optimal satisfaction.
- Built strong relationships with regular customers for repeat business.
- Learnt about new products quickly, providing comprehensive guidance to customers.
- Addressed customer needs promptly, resulting in positive feedback and loyalty.
- Took interest in customers' needs and concerns to provide throughtful advice and product recommendations.
- Followed company procedures and guidelines for smooth retail operations.
- Operated cash registers with accuracy and processed cash and card transactions.
- Maintained accurate records to track cash handling activities.
Visual Merchandiser Assistant Manager
Rinascente SPA
Milan, Italy
2011.01 - 2023.03
- Achieved impressive cost reductions by assessing alternative purchasing decisions.
- Oversaw clear, accurate pricing for outgoing stock.
- Designed eye-catching shop window displays, resulting in [Number]% increase in daily footfall.
- Improved displays and installed POS tailored to individual store features.
- Managed inventory to secure high-performing seasonal collections in line with customer demand.
- Reviewed sales performance across multiple product lines, launching promotions as needed to boost revenue.
- Processed and priced new items to optimise customer interest.
- Replenished key ranges to achieve strong stock availability.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Expertly managed visual merchandising budgets of up to £[Number].
- Selected furniture and accessories for different interior spaces and desired form or function.
- Recommended furniture, art and accessories to elevate interior design schemes.
- Created mood boards to aid early design and planning phases.
- Achieved unique, bespoke interior schemes through considered client collaboration.
- Reviewed drawings, mock-ups and mood boards, verifying element alignment with creative vision.
Selling Supervisor
Armani SPA
Milan, Italy
2009.11 - 2011.01
- Trained team to upsell products and navigate POS systems.
- Drove customer retention by analysing feedback and KPI data.
- Embedded product range knowledge across team to drive sales.
- Handled escalated customer concerns to build retention.
Selling Assistant
Bellami Spa
Milan , Italy
2009.06 - 2009.11
- Guaranteed high levels of customer satisfaction through product knowledge and attentive service.
- Assisted customers with product selection and sales, recommending items to increase transaction value.
- Monitored display stock levels, replenishing for consistently well-stocked sales floor.
- Listened to customer needs and preferences to provide targeted advice, increasing sales opportunities.
- Promptly greeted and assisted customers, tailoring service and sales style to suit personalised requirements.
Sales Assistant
Global Mobile Bulgaria
Varna, Bulgaria
2008.01 - 2009.02
- Provided service with a smile, offering courteous, helpful advice to best meet customer needs.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Accepted and processed cash, cheque, card and mobile payments using POS systems.
- Increased store revenue from impulse and add-on buys by promoting POS offers with every sale.
- Consistently delivered revenue and performance KPI targets through outstanding retail service and sales abilities.
- Managed till operations by promptly and precisely scanning items, processing payments and issuing receipts.
- Used product knowledge, sales abilities and customer relations skills to drive substantial profit increases.
- Provided excellent sales services by offering bespoke product advice to meet exact customers needs.
- Enhanced visual merchandising by maintaining replenishment and presenting items according to style guides.
- Received and processed product returns.
- Increased seasonal event sales through targeted selling in line with current marketing initiatives and promotions.
- Conducted daily inventory checks to manage stock levels accurately.
- Demonstrated products effectively leading to increased sales conversions.
- Assisted customers with product selection for optimal satisfaction.
- Maintained knowledge of current sales promotions helping customers make informed buying decisions.
- Operated cash registers with accuracy and processed cash and card transactions.
- Collaborated with sales managers to meet target quotas.
- Addressed customer needs promptly, resulting in positive feedback and loyalty.
- Assisted customers with product selection and sales, recommending items to increase transaction value.
- Conducted stock checks, faced-up shelves and recorded out-of-stock items to fulfil customer demand.
- Updated product labelling and pricing to reflect discounts and offers.
- Completed purchases with cash, credit and debit payment methods, providing customer receipts for reference.
- Monitored display stock levels, replenishing for consistently well-stocked sales floor.
Tour Operator
Country Club Castel Fusano
Rome, Italy
2007.03 - 2007.12
- Informed resort representatives of guest arrival, package and departure details.
- Set targets for seasonal holiday and tour sales to achieve revenue goals.
- Produced physical and online brochures showcasing tour package information.
- Created contracts and Service Level Agreements with hotel and transportation providers.
- Coordinated cost-effective transportation and car hire for package holidays.
- Designed bespoke holiday packages to exact customer budget and resort requirements.
- Assessed prospective resort suitability and quality through in-person visits.
- Actioned customer feedback to improve tour and holiday offerings.
- Verified customer passports and documentation to travel.
- Managed complex travel arrangements for diverse client groups, ensuring seamless experiences.
- Conducted comprehensive research on various destinations for improved tour planning.
- Achieved high customer satisfaction by providing detailed information and assistance on various tours.
- Collaborated closely with hotels and transport companies for coordinated services.
- Dealt with any emergencies promptly during tours – minimising disruption.
- Ensured safety of travellers by adhering strictly to company protocols and procedures.
- Coordinated logistics efficiently during each tour, ensuring smooth operations.
- Assisted clients throughout their journey, delivering top-notch customer service.
- Trained new employees in effective communication techniques, improving team efficiency.
Education
Master of Science - Law
University of Milan
Milan, Italy2023-09
Master of Arts - Fashion marketing
Accademia del Lusso (Academy of Luxury)
Milan, MI2014-09
Master of Science - Philology
Alma Mater of Sofia
Sofia, Bulgaria2009-09
Skills
- Merchandising expertise
- Merchandising
- Floor design
- Friendly and outgoing
- Team player
Languages
Italian, Bulgarian
Native
English
Intermediate
B1
Spanish
Intermediate
B1
Russian
Intermediate
B1
Certification
- Certified [Job Title], [Company Name] - [Timeframe]
Timeline
Marchandiser
MARELLA
2025.12 - 2026.06
Sales assistant
ZARA INDITEX
2025.07 - 2025.12
Sales assistant
H&M Hennes&Mauritz
2023.07 - 2025.04
Visual Merchandiser Assistant Manager
Rinascente SPA
2011.01 - 2023.03
Selling Supervisor
Armani SPA
2009.11 - 2011.01
Selling Assistant
Bellami Spa
2009.06 - 2009.11
Sales Assistant
Global Mobile Bulgaria
2008.01 - 2009.02
Tour Operator
Country Club Castel Fusano
2007.03 - 2007.12
Master of Science - Law
University of Milan
Master of Arts - Fashion marketing
Accademia del Lusso (Academy of Luxury)
Master of Science - Philology
Alma Mater of Sofia