Anthony Warwick
Poulton-le-Fylde,Lancashire
Summary
I'm a confident, experienced individual with an impressive history in the event, people and brand management arena. I have over 12 years' experience working with sports rights holders and sponsor brands alike, delivering unique activation platforms, detailed P&L reporting and new business creation with the leading, primary sponsors in UK sport.
Responsible for the recruitment, training and management of over 500 staff in delivering unique activation events over 400 times a season with rights holders such as Manchester United, Manchester City, Liverpool Arsenal, Chelsea, Newcastle and Aston Villa.
Overview
19
19
years of professional experience
4012
4012
years of post-secondary education
Work history
Head of business development
Hedra International
Preston , Lancashire
01.2025 - Current
- Directed strategic outreach to local and global brands, securing partnerships and sponsorship activations across real-world and virtual advertising channels.
- Managed day-to-day business development operations, ensuring consistent pipeline growth and brand engagement.
- Secured monthly sales targets, delivering measurable revenue growth and strengthening Hedra International’s market presence.
- Negotiated and closed high-value sponsorship deals, driving both immediate revenue and long-term client relationships.
- Developed and executed integrated brand activation strategies, blending physical and digital experiences to maximise impact.
- Collaborated with cross-functional teams to deliver tailored campaigns aligned with client objectives and market trends
Head of Operations
BD Sport Group
Lancashire
01.2019 - 09.2024
- Working Directly with the CEO and US Owners to oversee and manage operations for over 30 professional football clubs and 15 prime sponsorship partners.
- Increasing the company estate by over 100% year on year from 15 entities to 31 at the companies peak.
- Entirely responsible for developing and driving sales and growth strategy.
- Increased company revenue by 50% over last 3 years.
- 25% increase on brand activations by delivering consistent mentoring and training to operational team of 300 staff across 31 teams.
- Manged and ensured all 31 operations had fully functional team available on every match day throughout the season, nationwide. Deploying 400/500 staff including 31 ground managers, equipment, compliance measures and financial reporting.
Club & Brand Liaison Manager
BD Sport Group
Lancashire , Lancashire
01.2017 - 01.2019
- Managing club and brand demands such as activations, incentives and promotions across the companies estate.
- Key liaison between the football club and established betting brands, I was responsible for managing and executing strategic activations that strengthened brand partnerships. Such as player and fan meets, competition winners, hosting of high stake VIP players at match day events.
- Through targeted campaigns and initiatives, I successfully increased customer engagement and drove significant growth of 40% towards partner brands resulting in 100% of target.
- Taking the brand portfolio from 5 to 12 in my time in this role, resulting in 140% increase in partnerships.
Customer Service Manager
BD Sport Group
Lancashire
01.2012 - 01.2017
- Managing help desk duties and dealing with retail customer enquiries and between operations and brand.
- Managing up to 100 calls and emails a day, with a focus on enhancing customer service, strengthening brand engagement, and identifying any AML (Anti-Money Laundering) policies that required attention during customer interactions.
- Ensure adherence to company policies and provide training for team members.
- Report on customer complaints and attend customer meetings.
- Share customer feedback with the company and escalate complaints to Senior Management when necessary.
- Ground Manager of Aston Villa and Manchester City operations, managing teams of 25+ in the match day betting operation.
Assistant Marketing Executive
BD Sport Group
Lancashire
01.2009 - 01.2012
- Working alongside senior directors and US advisors in the creation and activation of marketing plans, sponsorships and digital rights.
- In my role, I proactively identified and pursued new business opportunities within the betting and gaming industry.
- conducting market research and leveraging industry connections to target potential clients.
- Collaborating closely with the company CEO, aligning my approach with the organisation's strategic objectives.
- Onboarding new clients, ensuring that all contractual obligations were met, coordinating cross-functional teams to deliver tailored solutions and maintain strong client relationships.
Matchday Cashier Operations
BD Sport Group
Lancashire
01.2007 - 01.2009
- Assisting at sports grounds in activating betting partnerships, cash management, customer transactions and working within large teams.
- I was quickly recognised for my abilities within a team of cashiers and promoted to a full-time position.
- Delivered outstanding customer care with proactive sales and listening skills.
- Managed queue effectively during peak hours for seamless sales process.
- Kept up-to-date with in-stadium promotions to provide accurate information to customers.
Education
0 Levels - Sport Science
Millfield High School
Sports Development Degree - Sport Science
Lancaster University
Lancaster 05.2010
Skills
- Microsoft Windows Office 365 Suite (Power Point, Excel, Word)
- IT Systems knowledge
- Team leading and management
- Team Player
- Retail & Hospitality
- Negotiation
- Customer service
- Rarely distracted
- Hard working
- Committed
Accomplishments
- 2001 – 2003 - Blackburn Rovers Academy of Football
- 2002 – Robert Wright Trophy award for outstanding sporting achievement
- 2002 – 2004 – Great Britain Junior Baseball Squad, World Series Japan, European Champions Prague
- 2004 – 2006 – Thornton Cleveleys Football (1st XI), Lancashire representative squad, Blackpool College National Academy of Sporting Excellence
- 2006 – 2010 – Fleetwood Town FC. (then National League, currently League 2)
- 2010 – Thornton Cleveleys FC
Affiliations
- Love playing golf, football fanatic, family walks
Personal Information
Date of birth: 06/12/1988
References
- Daniel Lewis, Managing Partner, BD Sport Group, dlewis@orangecap.com, +1 (215) 939 1486
- Adam Hartley, COO, BD Sport Group, hartley.adam@outlook.com , 07513 287271
Timeline
Head of business development
Hedra International
01.2025 - Current
Head of Operations
BD Sport Group
01.2019 - 09.2024
Club & Brand Liaison Manager
BD Sport Group
01.2017 - 01.2019
Customer Service Manager
BD Sport Group
01.2012 - 01.2017
Assistant Marketing Executive
BD Sport Group
01.2009 - 01.2012
Matchday Cashier Operations
BD Sport Group
01.2007 - 01.2009
0 Levels - Sport Science
Millfield High School
Sports Development Degree - Sport Science
Lancaster University
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