Anthony Rooryck
Manchester,Greater Manchester
Summary
An experienced, innovative and multi-lingual Senior Export Sales Team Leader with a proven track record of success in international business development, distribution channel management. Particular strengths in driving business growth with increased revenue turnover and profit margins within a range of diverse industries. Particularly strong in building robust business relationships utilising high level of interpersonal, communication and linguistic skills to assert leadership and promote customer confidence. Areas of expertise include: sales team leadership key account management, coordinating business strategy, creating sales and marketing initiatives, product launch plans, delivering profit growth, relationship building with employees, suppliers and customers alike.
Overview
21
21
years of professional experience
10
10
years of post-secondary education
Work history
Regional Sales Director - Export
HAGS Aneby AB
Egham, Surrey
01.2021 - Current
- Head of Export sales with overall P&L responsibility for global export distributor sales
- Management, training and mentoring of 3 direct report and 3 dotted line report Regional Export Managers
- Led launch of HAGS into North America with recruitment of 6 regional distributors across 25 US states and 2 in Canada generating 80% YOY revenue growth in year 1
- Direct management of 4 key Export markets and North America growing sales revenues 18%
- Restructured Export team reassigning markets to match appropriate skill sets leading tp overall 17% growth in Export sales in 2 years
REGIONAL SALES DIRECTOR - Westem & Southern Europe
HAGS Aneby AB
09.2015 - 12.2020
- Management and development distributor network across Western & Southern European region (Ireland, UK, Benelux, France, Italy, Portugal, Malta) driving sales for all group brands: HAGS, EZ-Dock, USA Shade, Miracle Rec, Little Tikes Commercial, Playworld and Tayplay
- 2016 Increased focus on France & beleaguered distributors
- Part of leadership team, heavily involved in acquisition and integration of HAGS French distributors into the HAGS subsidiary structure
- 2018 regional sales & development responsibility extended to include Eastern, Western & Southern Europe
- €4m budget achieved in year one
- 5 year sales growth of 30% across extended region
EXPORT MANAGER
Edinburgh Weavers Ltd
Bolton, Great Manchester
01.2012 - 08.2015
- Head of Export developing sales through business via existing customers and recruitment of new distributors and retailers
- Regular overseas customer visits selling in new collections
- Re-entered dormant markets such as South Africa, Australia, New Zealand, France and Germany establishing repeat business
- Played pivotal part in website development and regular marketing via social media
- Exhibited at numerous European trade shows to launch new collections, main show being Heimtextil in Frankfurt
- Established Export pricing structures and margin levels as part of P&L responsibility
- Strong involvement in product and collection development for key target markets
EXPORT SALES MANAGER
PlayPower (SMP Playgrounds Ltd and Record RSS Ltd)
Egham, Surrey
05.2007 - 12.2011
- Proactive export sales development and delivery of revenue growth for SMP and Record RSS ranges of outdoor play & sport equipment targeting all global markets
EXPORT MANAGER
Daymen International Ltd (Lowepro)
Wolverhampton, Staffordshire
09.2004 - 05.2007
- Delivery sales revenue growth and market awareness of the ‘Lowepro' brand targeting newly entered territories in Latin America, Middle East, North Africa, Eastern Europe and Asia
EXPORT MANAGER – EMEA
Condomi Health UK Ltd
07.2003 - 08.2004
- Driving new business development of the Condomi range throughout the Middle East and Mediterranean
- Established successful new distributor channels in Middle East and Gulf region
European Account Manager
GAI-Tronics Ltd
01.2001
Export Sales Manager
Abal Engineering Ltd
01.1997
Central Area Sales Manager
Williams Refrigeration Ltd
01.1995
Education
BA Honours Degree - Modern Languages with International Business
Southbank University
London, United Kingdom 10.1989 - 06.1993
Secondary Education - GCSE & A Level
St Johns Comprehensive School
Marlborough, Wiltshire, United Kingdom 09.1982 - 06.1989
Skills
- Effective communicator at all levels
- Fluent in 5 languages (English, French, Spanish, German, Dutch)
- Intermediary level Italian
- 25 years global business & cultural experience
- Data and results driven
- Upward, downward and outward management skills
- Strong relationship building skills across continents and cultures
- Proficient at managing sales budgets
- Ability to monitor, understand and evaluate market trends and direction
- Well respected sales team manager through effective mentoring, development and mentoring
- Strong sense of balance between customer service and business interests
- Account management
Custom
International travel, squash, gym workouts, socialising, music, skiing and snowboarding
Personal Information
- Title: Regional Sales Director – Western & Southern Europe
- Date of birth: 03/25/1970
- Nationality: Belgian
Affiliations
- Travel, snowboarding, watersports, music & good food
Languages
English
Native
French
Native
Dutch
Native
Spanish
Fluent
German
Fluent
Italian
Upper intermediate
Norwegian
Beginner
Timeline
Regional Sales Director - Export
HAGS Aneby AB
01.2021 - Current
REGIONAL SALES DIRECTOR - Westem & Southern Europe
HAGS Aneby AB
09.2015 - 12.2020
EXPORT MANAGER
Edinburgh Weavers Ltd
01.2012 - 08.2015
EXPORT SALES MANAGER
PlayPower (SMP Playgrounds Ltd and Record RSS Ltd)
05.2007 - 12.2011
EXPORT MANAGER
Daymen International Ltd (Lowepro)
09.2004 - 05.2007
EXPORT MANAGER – EMEA
Condomi Health UK Ltd
07.2003 - 08.2004
European Account Manager
GAI-Tronics Ltd
01.2001
Export Sales Manager
Abal Engineering Ltd
01.1997
Central Area Sales Manager
Williams Refrigeration Ltd
01.1995
BA Honours Degree - Modern Languages with International Business
Southbank University
10.1989 - 06.1993
Secondary Education - GCSE & A Level
St Johns Comprehensive School
09.1982 - 06.1989
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