ANTHONY ROBINSON
Caerphilly,Wales
Summary
I am a dedicated and accomplished professional seeking a challenging an exciting position. With a deep understanding of the digital marketing landscape, I bring a unique blend of analytical expertise, leadership capabilities, and a results-driven mindset to drive performance and deliver exceptional results. I am highly motivated to exceed targets, meet deadlines, and contribute to the overall success of the team and company. Throughout my career I have always shown a willingness to learn new skills, this I believe is essential for self-development, to have the self-awareness to realise that I must improve to succeed. The willingness to learn new skills has always resulted in producing teams that have the necessary skills to be empowered to reach their full potential and take ownership. I have extensive experience of implementing large digital media strategies across all digital platforms, for UK & EU Businesses resulting in fantastic results.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work history
Head of Paid Media
Mamba Marketing
Newport
03.2021 - Current
- Head of Paid Media for an award-winning marketing agency
- B2C & B2B Paid Media strategies for UK/EU & US businesses
- Running a team of x4 highly motivated digital specialists
- Creating and managing digital ad campaigns using Facebook, Instagram, Google, Bing, TikTok, Snapchat & Pinterest
- Key responsibilities include managing ad spend, creating campaigns and marketing funnels, delivering high-performing lead generation and sales campaigns, understanding market trends, competitor analysis, adhering to client deadlines, understanding client needs and goals, implementing change, scaling businesses, testing strategies, and conducting monthly meetings with clients.
Operations Manager
Admiral Insurance
Newport
09.2015 - 02.2024
- Day to Day Management of a 200-person call centre
- Implementation of strategy and change to improve department
- Managing x13 Managers, x3 Trainers, x2 Admin and x180 Phone Handlers
- Key responsibilities include motivating staff, developing staff, managing department budget, adhering to FCA Compaliance Guidelines, commercial awareness, recruitment of new staff and team managers, analyzing reporting, delivering department change, being responsible for department results, implementing strategies to improve performance, ensuring department compliance, handling serious HR issues, liaising with staff for feedback, and reporting department updates.
Training Team Manager
Admiral Insurance
Cardiff
03.2014 - 04.2015
- Implementing role out of function changes and processes
- Training new staff over a 6-week induction
- Key responsibilities include training staff, conducting inductions, ensuring own learning is of the highest level, understanding reporting and measurements of success, having a good understanding of compliance and FCA guidelines, and delivering a training course designed and created by the manager.
Team Manager
Admiral Insurance
Cardiff
07.2010 - 03.2014
- Managing a team of between 15-18 Call Centre Handlers
- Ensuring excellent customer service and driving results
- Developing staff to further their careers within the company
- Key responsibilities include supporting, developing, and managing the team, implementing performance plans, HR management, training staff, and handling customer complaints.
Deputy Team Leader
Admiral Insurance
Cardiff
11.2009 - 07.2010
- Supporting the Team Manager in the running of a Call Centre Team
- Retaining customers with exceptional service
- Key responsibilities include handling inbound calls, hitting and exceeding own KPI targets, performance managing the team, training and developing team members, and ensuring staff well-being.
Manager
MD Embroidery Machines
Newport
06.2005 - 02.2009
- Day to day running of an industrial machinery company
- Responsibilities include business accounting, wages, customer service, and sales.
Education
Pontllanfraith Comprehensive School
09.1994 - 05.1999
Skills
- ALL DIGITAL PLATFORM MANAGEMENT
- DIGITAL STRATEGY AND IMPLEMENTATION
- DELIVERY (VERBAL & WRITTEN)
- COPYWRITING ABILITIES
- DAY TO DAY RUNNING OF A SUCCESSFUL TEAM
- BUSINESS NEEDS AND COMMERCIAL AWARENESS
- ANALYTICAL REPORTING
- LEADERSHIP
- PEOPLE MANAGEMENT
Timeline
Head of Paid Media
Mamba Marketing
03.2021 - Current
Operations Manager
Admiral Insurance
09.2015 - 02.2024
Training Team Manager
Admiral Insurance
03.2014 - 04.2015
Team Manager
Admiral Insurance
07.2010 - 03.2014
Deputy Team Leader
Admiral Insurance
11.2009 - 07.2010
Manager
MD Embroidery Machines
06.2005 - 02.2009
Pontllanfraith Comprehensive School
09.1994 - 05.1999
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