Anthony Probyn
Chester,Cheshire
Summary
Results-driven sales and customer engagement professional with over 20 years in direct sales and financial services. Proven expertise in building customer relationships, managing high-value conversations, and achieving performance targets. Transitioning from senior marketing roles in live events to a dedicated sales position, leveraging strong communication skills and commercial awareness to drive customer satisfaction and meet ambitious goals.
Overview
25
25
years of professional experience
Work History
Head of Marketing & Brand
In Demand Global
Merseyside
02.2024 - Current
- Delivered two consecutive sell-out years for Reminisce Festival through strategic customer acquisition and retention activity.
- Drove customer growth and ticket sales through targeted campaigns, boosting audience engagement and satisfaction.
- Managed partnerships and promotional campaigns, strengthening customer engagement in fast-paced operational settings.
- Led commercial marketing activities across brands, enhancing visibility for radio stations, music festivals, live venues and digital platforms.
- Develop strong stakeholder relationships while balancing commercial and customer priorities.
- Work within commercially focused environments with clear revenue and performance objectives.
Senior Marketing Manager
Cream Global
Liverpool
10.2013 - 11.2023
- Managed large-scale campaigns that increased ticket sales, enhanced customer engagement, and drove revenue growth.
- Led customer communication strategies across email, CRM, digital and social channels.
- Managed and motivated both national and international teams to deliver campaigns and commercial objectives.
- Built strong understanding of customer behaviour, retention and conversion strategies.
- Operated in high-pressure sales environments with strict commercial targets, delivering consistent results.
- Cultivated strong communication and relationship-building skills through ongoing stakeholder and customer interactions.
Digital Marketing Consultant
Bank of America
Cheshire
10.2012 - 03.2013
- Assisted with campaign optimisation to increase customer engagement and maximise impact.
- Supported customer-focused campaigns to drive engagement and improve digital performance.
- Collaborated with teams in corporate financial services to streamline processes and enhance efficiency.
Team Manager – Consumer Credit
M&S Bank
Chester
10.2005 - 08.2008
- Managed teams in customer sales, service and collections, ensuring compliance within regulated financial services.
- Coached and developed staff, resulting in improved sales performance and enhanced customer outcomes.
- Worked to operational targets, quality standards and performance KPIs.
- Developed strong knowledge of customer affordability, financial products and regulated processes.
- Facilitated customer discussions on loans, insurance, and credit products to enhance understanding and informed decision-making.
Telephone Advisor – Mortgages (Sales & Collections)
The Mortgage Business (HBOS)
01.2001 - 01.2003
- Managed inbound and outbound calls regarding mortgage sales, applications, and collections, ensuring customer needs were met.
- Discussed affordability and suitable financial products with customers.
- Enhanced telephone sales and customer service skills to effectively address customer inquiries and maximise satisfaction.
- Built rapport quickly and confidently handled customer objections and sensitive conversations.
- Operated effectively in a target-driven environment regulated by the FSA.
Education
Postgraduate Certificate - Business Marketing & Consultancy
University of Chester
Chester01-2013
BA (Hons) - Events Management
University of Chester
Chester01-2011
Skills
- Financial services expertise
- Consumer Credit Knowledge
- Commercial Awareness
- Target & KPI Achievement
- Direct Telephone Sales
- Outbound & Inbound Sales
- Retention and upselling
- Negotiation skills
- High-volume communication
- Multi-channel engagement
- Relationship management
- Resilience and adaptability
- Leadership coaching
LinkedIn Profile
www.linkedin.com/in/anthony-probyn/
Accomplishments
- Over 20 years’ experience working within customer-focused and commercially driven roles.
- Strong background in direct customer communication and financial services.
- Extensive experience working to targets, KPIs and revenue-focused objectives.
- Proven ability to build relationships, influence decisions and communicate effectively.
- Experienced managing pressure, working in fast-paced environments and maintaining high performance standards.
Additional information
Full UK Driving Licence, Experienced working within regulated financial services environments, Excellent telephone manner and communication skills, Highly motivated and target driven, Available immediately for full-time permanent employment
References
Available on request.
Timeline
Head of Marketing & Brand
In Demand Global
02.2024 - Current
Senior Marketing Manager
Cream Global
10.2013 - 11.2023
Digital Marketing Consultant
Bank of America
10.2012 - 03.2013
Team Manager – Consumer Credit
M&S Bank
10.2005 - 08.2008
Telephone Advisor – Mortgages (Sales & Collections)
The Mortgage Business (HBOS)
01.2001 - 01.2003
Postgraduate Certificate - Business Marketing & Consultancy
University of Chester
BA (Hons) - Events Management
University of Chester