Anthony Newland

Digital consultant working with B2B and B2C clients across multiple sectors including retail, finance, SaaS, travel and automotive in both national and international markets. Full-suite digital experience across all digital media channels: Search, Shopping, Social, SEO, Affiliate, Programmatic, Content and Native.

Data Feeds: Configuration and optimisation (Retail and Travel)

Analytics: Configuration and reporting set up (GA4, Adobe, GTM)

Email CRM: (Klaviyo, Mailchimp, Salesforce, Pardot)

• Team leadership of 20 Paid Search, Shopping, Social, SEO, CRM and Email Account managers and Account Directors
• Commercial and delivery oversight of 60 clients
• Specialist product and audience feed managements and strategy
• SaaS product development

• Commercial responsibility for creating a scalable proposition for the group
• Business Development for existing and new More2 clients
• Revenue growth for department from £0 - £1.5M annualized
• Fourteen client wins in first ten months - 70% win rate for new clients to business
• Team growth from startup to three paid search managers and four execs
• Technology selection
• Joint Business Planning for client and media owner forecasting
• Average improvement in media performance for new clients: 48% year on year.

• Leadership of digital marketing transformation for group across all channels
• 76 brand portfolio across six verticals: Fashion & Footwear, Health & Beauty, Casual Dining, Pharmacy, Leisure & Entertainment, and Customer Loyalty
• Configuration of 3rd party ad serving and analytics technology across the group
• Strategic Agency and Publisher/Sales House appointments and contract negotiation
• Training of multiple internal brand and marketing teams within Alshaya
• Joint business planning for Google, Facebook, and Twitter, Criteo and
• Rollout of key digital marketing project management capabilities across the group
• Forecasting and modelling for business planning and budgeting at a brand and divisional level.

• Leadership of 25 in-house Biddable Media specialists, and responsible for key 3rd party agency appointments across four Tesco properties: Grocery, General Merchandise, F&F Clothing and Tesco Clubcard
• Joint business planning with Google and Bing
• Senior agency liaison - Mediacom, Merkle Periscopix
• Budget and revenue forecasting for key Tesco online properties: Budgets +£30M
• Money Advice Service

• I was brought in as a specialist to reduce the cost of new customer acquisition, review their digital strategy and budget levels and lead the Government Select Committee HMRC audit response.

• M4C: Money Advice Service
• Publicis - Starwood Hotel Group: Global account restructure for 7 brands in 52 markets

• Founded the Biddable proposition for Sapient during their acquisition of Nitro
• Integration of multi-agency teams and leading key account wins for AstraZeneca, Bupa and Barclays Wealth Management.

• I created the performance marketing proposition and team for Profero
• Departmental P&L
• Key account wins: Apple iTunes, Astrazeneca, EA Games.