Anthony Lafarge
Portsmouth,Hampshire
Summary
Accomplished professional with expertise in Project Management, Process Management, and CRM Management. Demonstrates strong capabilities in Data Management, Administration, and Organisation. Proven track record in Stakeholder and Client Engagement, leveraging IT and Digital Systems to drive efficiency. Adept at managing complex projects and processes to achieve strategic goals. Seeking opportunities to further utilise skills in a dynamic environment.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Head of Digital Transformation & CRM
Liquid Friday Limited
Portsmouth, Hampshire
08.2023 - Current
- Developed and executed a comprehensive digital transformation strategy aligned with company objectives to enhance operational efficiency.
- Managed planning, implementation, and execution of digital projects, ensuring on-time delivery within budget.
- Led CRM strategy development to increase customer engagement, retention, and loyalty.
- Implemented best practices in Salesforce, staying updated on industry trends and training initiatives.
- Identified and integrated emerging technologies to enhance digital capabilities and strengthen competitive advantage.
- Collaborated with Customer Service, Onboarding, Payroll, Marketing, Sales, and other departments to streamline digital solutions across the organisation.
- Analysed data and key performance indicators (KPIs) to measure effectiveness of digital initiatives and drive continuous improvement.
Head of Compliance & CRM
Liquid Friday Limited
Portsmouth, Hampshire
08.2022 - 08.2023
- Ensured full compliance within the onboarding process and customer journey, aligning with FCSA requirements.
- Strengthened a culture of continuous improvement in compliance practices across the organisation.
- Led and supported new starters, delivering an enhanced business overview and fostering engagement.
- Managed a team, serving as the first point of contact for performance, training, and HR-related queries.
- Oversaw day-to-day management and enhanced development of the company’s CRM system.
- Provided CRM training, ensuring users were equipped with necessary skills and knowledge.
- Supported users by troubleshooting and resolving technical CRM queries.
Head of Compliance
Liquid Friday Limited
Portsmouth, Hampshire
09.2019 - 08.2022
- Ensured full compliance within the onboarding process and customer journey, adhering to FCSA requirements.
- Promoted a culture of continuous improvement in compliance practices across the organisation.
- Led new starter inductions, delivering an enhanced business overview and fostering engagement.
- Managed a team, serving as the first point of contact for performance, training, and HR-related queries.
- Conducted performance reviews to assess and improve team effectiveness.
- Approved team holiday requests while ensuring adequate resource planning.
- Delivered ongoing training to enhance team knowledge and skills.
- Implemented measures to support health, safety, and overall well-being of team members.
- Prioritised team workload to optimise efficiency and meet business objectives.
- Supported company-wide projects by contributing expertise and resources.
Compliance Officer
Liquid Friday Limited
Portsmouth, Hampshire
07.2016 - 09.2019
- Ensured full compliance within the onboarding process and customer journey, adhering to FCSA requirements.
- Strengthened a culture of continuous improvement in compliance practices across the organisation.
- Reviewed and approved incoming agency contracts to ensure accuracy and compliance.
- Updated assignment records within Merit and Salesforce systems.
- Managed AWR queries and cases, providing accurate resolutions.
- Conducted employee status checks to verify compliance with regulatory requirements.
- Performed internal audits, including FCSA, HMRC, and Data Protection Act (DPA) compliance reviews.
- Executed quality checks to maintain operational standards.
- Handled general office administration to support business operations.
Account Assistant
The Accounting Group Limited t/a Boox
Portsmouth, Hampshire
03.2016 - 07.2016
- Supported the accountancy team and clients by maintaining accurate and up-to-date Salesforce records.
- Liaised between accountants and clients, chasing necessary documents for HMRC checks.
- Managed incoming and outgoing post, ensuring timely distribution and collection.
- Handled client inquiries via phone and email, providing assistance or scheduling appointments with accountants.
Office Assistant
The Range Home And Leisure Limited
Portsmouth, Hampshire
01.2016 - 03.2016
- Monitored stock levels to ensure system accuracy and alignment with shop floor availability.
- Reported stock delivery delays or issues to the Office Manager.
- Managed incoming post, sorting and distributing it to the correct departments.
- Performed cash flow checks on the shop floor and reconciled reports in the back-office system.
Retail Assistant
The Range Home And Leisure Limited
Portsmouth, Hampshire
09.2015 - 01.2016
- Replenished stock and organised shelves to maintain a clear and tidy display.
- Assisted customers with queries, providing guidance to enhance their shopping experience.
- Ensured the shop floor was clean and well-presented after closure.
Education
Bachelor of Science - Project Management
University of Portsmouth
Portsmouth 09.2024 -
BTEC Level 3 - Travel and Tourism
Highbury College
09.2013 - 07.2015
Diploma Level 2 - Airline Operations
Highbury College
Portsmouth, POR 09.2012 - 07.2013
Skills
- Project Management
- Process Management
- CRM Management
- Data Management
- Administration
- Organisation
- Stakeholder
- Client Engagement
- IT
- Digital Systems
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Certification
Salesforce Certified Administrator
Salesforce Certified Agentforce Specialist
Languages
French
English
Affiliations
- Archery
- Musicals
- Boardgames
- Videogames
Timeline
Bachelor of Science - Project Management
University of Portsmouth
09.2024 -
Head of Digital Transformation & CRM
Liquid Friday Limited
08.2023 - Current
Head of Compliance & CRM
Liquid Friday Limited
08.2022 - 08.2023
Head of Compliance
Liquid Friday Limited
09.2019 - 08.2022
Compliance Officer
Liquid Friday Limited
07.2016 - 09.2019
Account Assistant
The Accounting Group Limited t/a Boox
03.2016 - 07.2016
Office Assistant
The Range Home And Leisure Limited
01.2016 - 03.2016
Retail Assistant
The Range Home And Leisure Limited
09.2015 - 01.2016
BTEC Level 3 - Travel and Tourism
Highbury College
09.2013 - 07.2015
Diploma Level 2 - Airline Operations
Highbury College
09.2012 - 07.2013
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