Anthony kefer

Responsibilities

• Manage and lead the Groups and MICE market for the Standard London hotel.
• Build and strengthen relationships with UK and International agencies, key corporate clients, local non-residential event venues, and travel managers.
• Personally develop a sales and business development strategy to proactively target key business across the groups & events segment.
• Supervise sales coordinator, partaking in weekly one-to-one meetings and setting quarterly goals.

Achievements

• Produced £1,205,000 of group revenue for 2022, an achievement of 145% to annual goal
• Successfully implemented new processes within the sales and operations team including SOPs for group handovers, selling guidelines, and contract creation

Responsibilities

• Personally manage an allocated portfolio of accounts, implementing strategic action plans and maintaining excellent levels of customer service in a fast-paced environment.
• Undertake key sales activities such as sales calls, trade shows, client appointments, client presentations, familiarisation trips and sales trips.
• Demonstrate strong prospecting skills to grow awareness of hotel locally, and across the wider international groups market.

Achievements

• Led video prospecting project as a form of sales outreach to clients, presenting results to the Sales Development team. As a result, this sales strategy is now an integral step in the sales cadence cycle.

Responsibilities

• Generate new business for a SaaS sales model operating in the e-commerce loyalty sector.
• Engage with prospective clients via various channels including video, email marketing campaigns, LinkedIn, and phone calls.
• Qualify leads during discovery calls to uncover prospective client’s needs, and introducing LoyaltyLion’s platform as an innovative solution.

Achievements

• Achieved 118% of full year individual goal, producing £2,288,000 across the 5 hotels.
• Ranked within top 25% of Sales Leaders across Marriott Europe hotels for 2019 individual sales production.
• Successfully project led the growth of production within a leading Destination Management Company from £0 in 2018 to £212,000 for the year of 2019.

Responsibilities

• Responsible for sourcing and securing new business across 5 Central London hotels: The Sheraton Grand London Park Lane, Le Meridien Piccadilly, The Park Tower Knightsbridge, W London and the Aloft London Excel.
• Participate in domestic and international sales trip focusing on strengthening existing relationships and building new relationships to deliver increased revenue production goals.
• Ownership of accurate negotiation, identifying upsell opportunities to maximise hotel revenue.

Achievements

• Confirmed £75,000 worth of group and catering revenue across 5 hotels for Q4 ‘18 through personally developed sales strategies, targeted to need periods.

Responsibilities

• Build and strengthen relationships with prospective customers to promote future bookings and achieve assigned segment targets. Activities include sales calls, solicitation, familiarisation trips, client entertaining and site inspections.
• Proactively identify main point of contacts for lapsed accounts to ensure a productive business relationship is maintained.
• Work alongside the marketing team to create bespoke sales promotional offers and marketing collateral to drive revenue during need periods, enhancing conversion levels.

In addition to the Business Development Manager role, was a key member of the change crew for the Starwood to Marriott system integration, including assisting with system changeover and training staff on new procedures.

Achievements

• Top converter during “Marriott Sales Blitz Week” in May ‘18, having converted £320,000 worth of hotel revenue.
• Went above and beyond the role to confirm a large Indian incentive group worth £124,000, consisting of 6 months negotiations, meticulous planning of VIP site visits and engagement of multiple hotel departments.

Responsibilities

• Key member of the reactive sales team, collectively handling a daily average of 80 enquiries.
• Manage relationships with inbound prospective clients via various forms of communication – Phone sales, email communication, face to face site visits and networking events.
• Production of bespoke proposals, contracts and proforma invoices, prior to handing over bookings to the planning team.
• Contributed to meeting team revenue targets of £7M for group revenue and £5M for catering and banqueting.