ANTHONY DYER
Epsom,Surrey
Summary
Accomplished professional with extensive expertise in MS Project Programme Management, cost control management, and digital project management. Proven track record in new business development, API integrations, logistics management and marketplace launch. Experience across 12 different Digital websites. Adept at stakeholder relationship management and leadership, with a strong foundation in project methodology. Skilled in leveraging Shopify for business growth and committed to driving successful project outcomes.
Overview
32
32
years of professional experience
3
3
years of post-secondary education
Work history
Digital Project Manager
Nelsons
Wimbledon
06.2023 - 06.2025
- Development of Digital direct business for Nelsons Pharmaceutical.
- Shopify RESTful API logistics integration (Oct’23) automating all order managements, fulfilment and customer communication.
- RFP tender of B2B Shopify website www.nelsons.com.
- Brand Folder – development & support Digital Asset Management system with 300 users.
- Cost Management - reduction Digital Cost base by £300k.
- MS Project – migration, support & driving adoption of MS Project Product Management tool set.
- Vendor review – review of digital partners, RFPs and managing transitions to 18-month digital roadmap.
- Coordinated cross-functional teams for project success Marketing, Finance, Operations, Customer Service, Regional Sales Teams, Infrastructure & Business Applications.
Head of Digital Business Development
Joseph Joseph
London
08.2021 - 05.2023
- Independently owned Home Design Company www.josephjoseph.com.
- Lead Digital team of 8.
- Development of D2C sales over marketplace reporting to COO.
- Ecommerce China – 2 year project - research, establish Shanghai team, tender for localised business partners. Delivered £2.5m Year Two turnover.
- Launch of Shopify 2.0 Platform – 5 months project to deliver new platform.
- B2B Sales Portal (NuORDER) Product Owner - global implementation driving adoption across 50 global sales team, saving £250k in salary costs.
- Successfully delivered on tasks - fast paced owner managed business.
B2B Online Specialist
Hunter Boots
London
08.2017 - 07.2021
- Fashion Boot Brand www.hunterboots.com
- Digital lead of B2B analysis, partnership development & sales.
- Managed a series of projects reporting to the Sales Director.
- Launch of Amazon.com Zappos partnership generating turnover of $5m
- Project management & implementation - Bazaar Voice customer generated content platform
- China Research and launch – building a business case to the Private Equity board for funding and then delivery a profitable business unit with year one turnover of £1m+.
Interim Head of Ecommerce
Robert Dyas.com
Leatherhead, Surrey
07.2013 - 12.2025
- Home & Garden Retailer www.robertdyas.co.uk
- Reporting to the C.O.O & board level reporting
- Restructure and relocate the Ecommerce team - 8 reportees
- Improved D2C logistics through Metapack dropship implementation.
Digital Project Manager
Vaimo.com
London
12.2013 - 03.2014
- Adobe (Magento) Development Agency www.vaimo.com
- Business Analyst work in website architecture & solution design
- Managed onboarding and project management, for two new clients.
Head of Ecommerce
Interbev Ltd
Ascot, Windsor and Maidenhead
01.2016 - 07.2017
- International Drinks Wholesaler
- Developed £10m of annual turnover moved from B2B to D2C increasing margin return and brand control.
- Increased primary margin by 20%
- Integration of drop ship customers from a new bonded warehouse.
Project Manager
Halcyon Days
Mayfair, City of Westminster
08.2017 - 12.2017
- English Luxury Ceramic Manufacturer www.halcyondays.co.uk
- Specified, tendered and then project managed to budget a website.
- Trained teams across Mayfair office, store and Tipton factory sites.
- Client support relationship over 5 years with follow up consultancy.
Interim Head of Ecommerce
Menkind.com
Dorking, Surrey
01.2018 - 08.2018
- Gadget & Gift site for Men Website: www.menkind.co.uk
- Project Management time critical new Adobe (Magento) website.
- Contributed to a 20% increase in organic traffic including Google position 1 for "Men's Gifts" ahead of Christmas trading.
- Set up a complex retail logistics integration.
- Set up an Ecommerce Trading P&L.
Digital Consultant
Twistedtailor.com
London
03.2013 - 08.2018
- Men's Tailoring Designer Website: www.twistedtailor.com
- Client relationship assignments spanning 5 years.
- Board advice during the business growth phases and advisory RFP work to source new vendors.
- Managing transitions between two Heads of Ecommerce.
Head of Ecommerce
Seraphine.com
London
08.2007 - 03.2013
- Maternity Fashion Business Website: www.seraphine.com
- Increased Sales from £1.5m to £7m.
- Global digital expansion running a total of 8 Adobe websites across D2C & B2B platforms.
- Line Management - Ecommerce, Logistics & Merchandising.
Commercial Manager
Fast Forward Resources Ltd
London
06.2000 - 06.2007
- M&S Account management of footwear & accessories of £24m annual wholesale turnover.
Store Manager & Merchandiser
Marks & Spencer
Kingston upon Thames
09.1993 - 05.2000
- Leadership of 50 staff members, providing constructive feedback and identifying areas for improvement.
- Development of Management Trainees.
Education
Non- Executive Director Course - Digital Consultancy
Institute of Directors
London 11.2022 - 11.2022
BSc Degree - Management Science (Hons)
Swansea University
Swansea 09.1990 - 07.1993
Skills
- MS Project Programme Management
- Cost control management
- Shopify Digital Architecture application
- Leadership
- Logistics management
- IT Technical system analysis
- Stakeholder relationship management
- New business development
- API integrations
- Digital Project Management
- Consultancy in Roadmap development
Affiliations
- Married with two adult children, I am passionate about fitness, cycle regularly in the Surrey Hills and have run marathons and half marathons. I have recently requalified as an Open Water diver. I have been lucky enough to travel extensively with work presenting in Beijing, Shanghai, Tokyo, Las Vegas, New York & Dusseldorf.
Timeline
Digital Project Manager
Nelsons
06.2023 - 06.2025
Non- Executive Director Course - Digital Consultancy
Institute of Directors
11.2022 - 11.2022
Head of Digital Business Development
Joseph Joseph
08.2021 - 05.2023
Interim Head of Ecommerce
Menkind.com
01.2018 - 08.2018
Project Manager
Halcyon Days
08.2017 - 12.2017
B2B Online Specialist
Hunter Boots
08.2017 - 07.2021
Head of Ecommerce
Interbev Ltd
01.2016 - 07.2017
Digital Project Manager
Vaimo.com
12.2013 - 03.2014
Interim Head of Ecommerce
Robert Dyas.com
07.2013 - 12.2025
Digital Consultant
Twistedtailor.com
03.2013 - 08.2018
Head of Ecommerce
Seraphine.com
08.2007 - 03.2013
Commercial Manager
Fast Forward Resources Ltd
06.2000 - 06.2007
Store Manager & Merchandiser
Marks & Spencer
09.1993 - 05.2000
BSc Degree - Management Science (Hons)
Swansea University
09.1990 - 07.1993
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