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Greatly advancing the automation presence of Castore.com, improving CRM contribution from 36% to 47% in the space of one month; a rise which is continuing.

Managing Castore's relationship with a variety of agencies to create engaging email, SMS and RCS content, with engagement rates far above the industry average.

Consistently improving on previous lead generation records.

Reintegrating and optimizing our Marketo and Salesforce integration.

Project managing the development of email campaigns from conception through to completion; including asset creation, copywriting, segmentation, A/B testing and reporting.

Leading the email campaigns for Castore from start to finish—including asset creation, manual and AI segmentation, copywriting, and A/B testing a variety of variables.

Managing the development of Castore’s first loyalty programme.

Management of 2 Executives to support the CRM presence of 23 separate accounts from locales including the UK, Ireland, Netherlands, Italy and Spain.

Managing the integration of our CRM with all of Castore’s retail sites—from 3 to 30.

Increasing CRM contribution from an average of 21% to 43% in 12 months; split across automations and campaigns.

Supporting the development and management of 4 separate apps using TapCart (The Rangers Store, Castore, Silverstone Store, and Feyenoord Fanshop).

Creating CRM-specific monthly KPI’s for each of our sites by translating first party data on traffic, AOV, CLV and past revenue achievements.