Annie Lindsell
Barcombe, Lewes,East Sussex
Summary
A highly motivated sales professional with a strong background at director level in event sales departments. A target-driven, team player who is an excellent communicator. Possesses the ability to quickly gain industry knowledge through a wide breadth of experience working across different sector events. Excels in new and existing business development, account and partnership management. Is a highly strategic thinker who is quick to adapt to changing and evolving market trends to develop comprehensive sales strategies. Consistently delivers against sales targets and revenue growth. Experienced in managing a team and boosting team morale whilst motivating and inspiring great results. Proficient in technical skills such as Word, PowerPoint, Excel, and various CRM systems including Salesforce, Pipedrive and Prospect.
Overview
13
13
years of professional experience
Work History
Business Development Manager
Smile Plastics
Lewes, East Sussex
09.2024 - Current
- Business Development for a sustainable materials company, selling B2B to architects, interior designers and end user brands. Growing the sales revenue across Europe through large-scale global projects with internationally recognised end clients across retail, hospitality, bathroom and furniture
- Creates comprehensive business plans, enabling sustainable growth focusing on the European market in targeted territories
- Works alongside the marketing team to identify and implement marketing initiatives for greater brand visibility
- Conducts market research to identify potential business opportunities
- Sources and manages sales agents
- Implements sales reporting using the CRM system, generating monthly presentations to the board
- Manages key accounts, ensuring high levels of customer satisfaction
- Identifies market trends, resulting in enhanced product offerings
- Generates new leads through new business outreach
- Works as part of the AI learning group to identify new opportunities to integrate AI into the business to support and boost team performance
- Manages trade events the business exhibits at to generate the highest ROI
- Creates complex pricing quotations for projects
- Oversees global export of orders shipping internationally
Event Director
Diversified Communications
Brighton
01.2024 - Current
- Event Director for the UK's leading trade event for the Natural & Organic sector which included three show brands for beauty, food and natural health
- Managed the sales team directly as well as overseeing and signing-off on work delivered across all other departments in relation to the event
- Developed and implemented sales strategy in-line with business objectives and targets
- Assessed market trends and competitor activity to shape the sales strategy
- Wrote copy for marketing and sales collateral, as the voice of the brand
- Kept up to date with the industry and how the brand would cut through the competition to speak directly to it's audience
- Created briefs for the design team for new sales collateral
- Worked closely with the marketing team to initiate new key objectives and targets for the brand and activated new partnerships to achieve these
- Regularly reported and forecast sales revenue using the CRM system and managed the overall budget for the event
- Utilised social media platforms to leverage sales for the event
- Managed key accounts and country pavilions to meet their specific objectives and develop revenue growth for the business
- Managed close relationships with industry stakeholders to drive revenue and growth
- Attended regular client meetings and competitor trade events both in the UK as well as internationally
- Identified, sold and executed project management on various sponsorship opportunities
- Curated and managed the 2-day talks programme in the show theatre
- Worked with the marketing team to manage a successful international buyers programme
Event Manager & Director
Diversified Communications
Brighton, East Sussex
07.2022 - 12.2023
- Event Director for the successful relaunch of a large-scale design exhibition held annually in East London in partnership with London Design Festival. This was the first year for the exhibition to return after a 4 year hiatus post-covid
- Managed the sales team directly and to oversee and sign-off on work delivered across all other departments in relation to the event
- Wrote copy for marketing and sales collateral, as the voice of the brand
- Worked closely with the marketing team to initiate new key objectives and targets for the brand and activate new partnerships to achieve these
- Worked closely alongside the marketing team to identify new strategies to enhance the visitor campaign for both b2b and b2c campaigns
- Worked closely with external agencies on the overall marketing and PR campaign as well as through our influencer campaign
- Regularly reported and forecast sales revenue and managed the overall budget for the event
- Attended regular client meetings, site visits, press events and competitor trade and consumer events both in the UK as well as internationally
- Identified and managed relationships with media partners, brand partners as well as other international design weeks
- Identified, sold and executed project management on various sponsorship opportunities, from selling advertising via our social channels, to working with clients to deliver immersive activation
- Curated and managed various installations taking place during the exhibition, in collaboration with creatives in order to deliver the brand message and communicate this in pre, during and post event PR
- Curated and managed the 4-day talks programme in the show theatre, working with industry leaders on relevant topics to enhance the brand content and as a marketing strategy to attract a wider, quality audience to visit
- Worked alongside several embassies to support country pavilions to best increase export from their countries and connect brands they support with relevant buyers
Event Manager
Diversified Communications
Brighton , East Sussex
09.2021 - 07.2022
- Managed the sales team and oversees accurate reporting and forecasting of sales figures
- Built on sales pipelines to deliver on sales targets
- Built strong client relationships and networks at industry events as well as keeping up to date with industry knowledge
- Identified creative solutions to gain new revenue and to deliver the most relevant event for the industry
- Worked closely with other departments in the strategical planning of event delivery such as the marketing team to discuss marketing strategies for the year ahead and with operations to map out floorplan layouts and feature areas
- Created design briefs for sales collateral and marketing pieces
- Suggested industry trends and relevant show news for press releases
- Wrote sales messages inline with the show brand
Sales Manager
Diversified Communications
Brighton , East Sussex
09.2019 - 09.2021
- Maintained a strong sales pipeline to deliver on weekly sales targets
- Reported on weekly sales figures and accurately forecasted revenue
- Hit and exceeded targets set on show sponsorship sales and discussed sponsorship ideas and creative solutions with clients
- Hit and exceeded targets set on both printed and digital advertising opportunities in show marketing pieces
- Generated new business and data through lead sourcing at industry events, research in industry publications and cold calling
- Arranged client meetings to drive sales revenue and to maintain close relationships with existing exhibitors
- Looked at new ways of driving revenue through new feature areas or initiatives
Senior Sales Executive
Diversified Communications
Brighton, East Sussex
09.2018 - 09.2019
- Worked with the Sales Manager to help deliver on sales targets
- Sourced new business
- Maintained clients relationships
Sales Executive
Diversified Communications
Brighton, East Sussex
01.2016 - 09.2018
- Maintaining a sales pipeline to achieve consistent stand sales
Senior Sales Executive
Hearst Magazines
London
11.2014 - 10.2015
- Sold stand space at Country Living outdoor consumer craft fairs
- Created sales packages across various media in digital and printed advertising, stand sales and additional show sponsorship
- Worked closely with on-site contractors
Sales Assistant
Hearst Magazines
London
03.2013 - 10.2014
- Assisted the Sales Manager with exhibition stand sales and show admin
Sales Support Executive
Stark Carpet
London
07.2012 - 03.2013
- Worked at Chelsea Harbour Design Centre for a luxury carpet and textile brand
- Assisted the sales team who worked directly with interior designers for various commercial and private projects
Education
Bachelor of Arts - Fine Art
Kingston University
Kingston upon Thames2012
Fine Art
City College, Brighton and Hove
Brighton2009
A-Levels - Art (A), Photography (A), Psychology & NCFE Digital Art
Bhasvic College
Brighton2008
GCSEs - English Language & Literature, Maths, double Science , Art, Textiles, Religious Studies, German, IT
Priory School
Lewes2006
Skills
Personal Skills:
- Sales and target driven
- Personable and good team player
- Ability to quickly gain industry knowledge
- Sales and market development
- Consultative and relationship selling
- B2B client management
- Sales trend analysis
- Proposal writing
- Budgeting and finance
- Sales trend forecasting
- Salesforce proficiency
- Team Leadership
- Leadership aptitude
- Partnership management
- Adaptability to market changes
- Territory and account management
- Trade show management
- Strategic thinker
- Good communicator
Technical Skills :
- Word
- PowerPoint
- Excel
- Various CRM systems including Salesforce, Pipedrive and Prospect
Timeline
Business Development Manager
Smile Plastics
09.2024 - Current
Event Director
Diversified Communications
01.2024 - Current
Event Manager & Director
Diversified Communications
07.2022 - 12.2023
Event Manager
Diversified Communications
09.2021 - 07.2022
Sales Manager
Diversified Communications
09.2019 - 09.2021
Senior Sales Executive
Diversified Communications
09.2018 - 09.2019
Sales Executive
Diversified Communications
01.2016 - 09.2018
Senior Sales Executive
Hearst Magazines
11.2014 - 10.2015
Sales Assistant
Hearst Magazines
03.2013 - 10.2014
Sales Support Executive
Stark Carpet
07.2012 - 03.2013
Bachelor of Arts - Fine Art
Kingston University
Fine Art
City College, Brighton and Hove
A-Levels - Art (A), Photography (A), Psychology & NCFE Digital Art
Bhasvic College
GCSEs - English Language & Literature, Maths, double Science , Art, Textiles, Religious Studies, German, IT
Priory School
Similar Profiles
Gary KnappGary Knapp
Operator at SABIC Innovative Plastics, GE PlasticsOperator at SABIC Innovative Plastics, GE Plastics
Sandra YiuSandra Yiu
Dental Assistant Intern at Smile Dental Of Manhasset & Flushing Smile DentalDental Assistant Intern at Smile Dental Of Manhasset & Flushing Smile Dental
Mackenzie BoernerMackenzie Boerner
Operator/STS at SABIC Innovative Plastics, GE PlasticsOperator/STS at SABIC Innovative Plastics, GE Plastics
Eloise HemsleyEloise Hemsley
Front of House Catering at Marks Meals Weddings and EventsFront of House Catering at Marks Meals Weddings and Events
Julia BellJulia Bell
Language Teacher (German) at Language GardenLanguage Teacher (German) at Language Garden