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Annie Fry
Growth Manager
London
Summary
An enthusiastic and hard-working character, whose confidence in communicating shines in professional situations, emphasised by an undeterred positive approach. Has key experience working with high-end clients and maintaining a strong relationship throughout campaigns and pitch processes. This is only matched by a flare of creativity and enthusiasm for new opportunities and ideas when thinking about any campaigns, projects or events.
Overview
10
10
years of professional experience
10
10
years of post-secondary education
4
4
Certifications
Work History
Growth Manager
Wavemaker UK
London, England
07.2023 - Current
- Includes New Business and Marketing responsibilities
- Leading pitch processes, and managing client, procurement, and intermediary communications
- Experienced in leading the production of key agency events (internal and external), liaising with suppliers/vendors, as well as pitch theatre, and managing some of Wavemaker’s digital marketing output. This includes virtual events, social media content, and client email communications
- Skilled in project management and stakeholder management in high-pressured environments. A strong attention to detail and the ability to prioritise multiple tasks without compromising quality
- Experienced in developing pitch content, managing budgets, and collaborating with cross-functional teams
- Creative problem-solving, resilience, and a results-focused mindset
- Strong communication skills and proficiency in Microsoft Office
- Motivated leader who thrives in fast-paced environments, and loves fostering a positive team culture
- Pitches won since in role: Amazon, Rightmove, TransPennine Express, Nokia, OMODA – £125m billings
AV Media Executive
Wavemaker UK
London, England
12.2021 - 07.2023
- A key role in planning and buying media campaigns, delivering excellence in market media planning, partnerships, and meeting commercial targets
- Experienced in managing end-to-end media campaigns, interpreting data, and applying strategic thinking to drive successful outcomes
- Skilled in media investment planning, campaign reporting, and client relationship management
- Strong multitasking abilities, balancing multiple projects while ensuring accuracy and operational excellence
- Proven ability to coach and develop junior team members, align with strategic objectives, and demonstrate value to clients through effective media strategies and data insights
- Client campaigns managed: BMW, Mini, Henkel, MSC Cruises, Evergreen, Avon, E.L.F.
Client Account Manager
Sanctuary Graduates
London, England
06.2021 - 12.2021
- Target attraction and marketing campaigns
- Developing and maintaining long-term relationships with clients such as Disney, Goldman Sachs, IBM, Anglian Water
- Managing projects with new and existing clients, working to carry out their goals whilst meeting company goals
- Identifying opportunities to grow business with existing clients
- Negotiating contracts and agreements to maximise profit.
Internship
The City of London Corporation
London, England
05.2015 - 08.2015
- Shadowed the Assistant Ceremonial Remembrancer at the City of London, assisting in the coordination of high-profile events and ceremonies, including State visits, and the Lord Mayor's Banquet
- Gained experience in event management, protocol adherence, and stakeholder liaison, working with dignitaries and officials
- Developed strong organisational and communication skills while supporting the planning and execution of formal City functions.
Education
BA - Anthropology
Queens University
Belfast 09.2018 - 06.2021
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Ripon Grammar School
09.2011 - 07.2018
Bachelor of Arts - Study Abroad
Queens University
Kingston, Canada 08.2019 - 12.2019
Skills
Microsoft Office
Excel
Powerpoint
Daisy applications
Ad intel
Advantage
Handling Pressure
Leadership
Project Management
Problem Solving
Accomplishments
- Duke of Edinburgh Bronze and Silver Award
- Intermediate Maths Challenge, Silver Award
- Strong Microsoft Office, Excel, Powerpoint skills
- Strong Daisy application, Ad intel, and Advantage skills
- Degree Plus Award
- IPA Foundation Certificate
- TV Masters Award
- Handling Pressure
- Leadership, Project Management
- Problem Solving
- Thinkbox TV Certificate
- AAR Pitch Presenting certificate
Certification
APM Project Management Qualification
Interests
Art
Social occasions with friends and family
Gym/Running
Cooking
Timeline
APM Project Management Qualification
11-2024
AAR Pitch Presenting
10-2023
Growth Manager
Wavemaker UK
07.2023 - Current
IPA Foundation Certificate
07-2022
Thinkbox TV Masters Award
05-2022
AV Media Executive
Wavemaker UK
12.2021 - 07.2023
Client Account Manager
Sanctuary Graduates
06.2021 - 12.2021
Bachelor of Arts - Study Abroad
Queens University
08.2019 - 12.2019
BA - Anthropology
Queens University
09.2018 - 06.2021
Internship
The City of London Corporation
05.2015 - 08.2015
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Ripon Grammar School
09.2011 - 07.2018
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