Anne-Sophie HOUEDE
London
Summary
An organized and methodical professional with 13 years of experience in Digital Marketing, bilingual in French and English.
Resilient, proactive and highly motivated problem solver working in an international environment.
A data-driven skilled manager with knowledge in digital marketing, including product marketing, product management, email marketing and user experience.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Senior Product Marketing Manager
BOLD
Warsaw
2020.03 - 2022.01
- Company Overview: Fast-growing technology company that provides career services for job seekers
- After relocating to Poland, hired to lead marketing strategy and operations of the French, Spanish and Portuguese speaking markets in an agile work environment, managing one PMM.
- Managing product marketing strategy for several brands, leading to 52% YoY Revenue Growth.
- Focusing on establishing clear market positioning and developing high level communication and product strategy for each of the brands.
- Daily analyses of business metrics and product data to constantly improve experience and conversion.
- Identifying key opportunities analyzing the market, competition as well as through research and usability testing.
- Working as Product Manager for ToF projects, including onboarding and supporting projects for mid and BoF.
Product Manager
Kantar Profiles
London
2017.01 - 2020.01
- Company Overview: Data collection provider for market research
- Joined a new team after internal mobility. Responsible for the worldwide development of the behavioural data collection capability, more specifically through a mobile meter-based data collection app, supporting the commercial teams to promote this offer.
- Created a new branding for the mobile meter-based data collection app and increased engagement.
- Implemented the mobile meter-based data collection app into the panel mobile app.
- Initiated the launch of a Mobile Ad ID collection standalone app.
- Developed process documents and trainings to support Sales and Project Management teams, to maintain high standard of services to clients.
- Managed additional workload, covering for maternity leave for a year.
Panel Manager
Kantar Profiles
London
2016.01 - 2017.01
- Company Overview: Data collection provider for market research
- Promoted to manage worldwide online communities/panels, to recruit and engage with panels, optimizing the user experience, using communication tools, while keeping track of the progress through dashboards.
- Managed the rebranding of the website, working closely with various stakeholders such as the UX team and Developers.
- Enhanced Refer-A-Friend program to boost recruitment, with an increase of 50% in the month of the launch.
- Developed a retention strategy to maintain a passive metered panel in the US with 5000 active members.
Panel Coordinator
Kantar Profiles
London
2014.01 - 2016.01
- Company Overview: Data collection provider for market research
- Hired to engage and retain the worldwide online community/panel, looking after the user experience, developing and managing offers and services to engage them, working with various teams such as CRM manager, Product Manager, Data Analyst and Developers.
- Created a customer lifecycle strategy to decrease attrition while improving engagement and loyalty.
- Coordinated the launch of a Help Center section to improve panels service.
- Managed one team member in charge of studying the Chinese competitors.
Digital Acquisition Marketing Executive
Cupid plc
Edinburgh
2013.01
- Company Overview: Online dating company
- After relocating to the UK, following a family expatriation, recruited to prospect traffic sources, negotiating deals, while developing existing partnerships. Also worked with creative teams on marketing campaigns such as display advertising or email communication.
- Increased the volume of the French registrations by 20% over a year.
- Created and managed the reporting of the campaign performances.
- Presented the monthly results to the top management team.
Digital Marketing Executive
Kingfisher Group, Brico Depot
Paris
2011.01 - 2012.01
- Company Overview: DIY retailing company
- Recruited after final year internship to manage the showcase website, including visuals, contents, user experience. Project Managed the emailing & display campaigns, SEO and affiliation with third parties.
- Implemented, qualified and segmented the CRM database, with an increase of 40%.
- Conceived dashboards to study digital campaigns, visits, registrations and create reports for the management team.
- Created a new section on the website, implementing a game and creating a social space.
Education
Master’s degree - Marketing, Commercial and Retailing
Business School (IAE)
La Rochelle /2008 - /2011
Skills
- Excellent communication abilities
- Market analysis proficiency
- Collaboration and cooperation
- Driving customer engagement
- Competitive intelligence gathering
- Data analysis and interpretation
- A and B testing
Tools
- IT
- Sisense
- Mixpanel
- Google Analytics
- JIRA
- Basecamp/ Trello
LANGUAGES
French
Native
English
Fluent
Spanish
Elementary
Polish
Beginner
Certification
- Visual Storytelling Training, Ariel Group, 2023.
- Cagan Course, Silicon Valley Group Workshop, 2021.
- IDM, Digital Project Management Course, 2016.
VOLUNTEER EXPERIENCE
- Chemins d’Avenirs, Mentor, since 2021. Mentoring for students at Chemins d’Avenirs (first French structure to mentor people from rural areas and/or small cities), since 2021.
- Barnardo’s, Charity shop, Sales Assistant in Edinburgh, in 2013
Timeline
Senior Product Marketing Manager
BOLD
2020.03 - 2022.01
Product Manager
Kantar Profiles
2017.01 - 2020.01
Panel Manager
Kantar Profiles
2016.01 - 2017.01
Panel Coordinator
Kantar Profiles
2014.01 - 2016.01
Digital Acquisition Marketing Executive
Cupid plc
2013.01
Digital Marketing Executive
Kingfisher Group, Brico Depot
2011.01 - 2012.01
Master’s degree - Marketing, Commercial and Retailing
Business School (IAE)
/2008 - /2011