Anne Corr

Account Base Covered - Blue Diamond & all major garden groups, buying groups and large independents, web based accounts.

• Managed all sales and operational initiatives within the account portfolio including promotions and range layouts
• Implemented account plans to achieve expected company margins
• Consistently achieved sales targets - 21/22 increase 27%
• Negotiations of terms, pricing levels with accounts
• Oversaw individual account management, implementing cost-effective stock control and exit plans
• Built and developed relationships at all levels within account base
• Provided high-quality customer support, boosting brand loyalty
• Coordinated/ managed external merchandising team of 20 within the account base
• Liaised/guided company sales agents (15) on buying group status
• Collaborated with internal team to meet account needs in NPD, POS, display and packaging
• Field based/ Home Office
• Facilitated productive meetings with key stakeholders, driving collaborative decision-making.
• Ensured continued sales growth by conducting market research, identifying trends, risks and opportunities.
• Attending Trade shows
• Home based / office

Southern Based Accounts - Garden Centres , Farm shops and Independent retailers - selling Garden products, Confectionery & Pet Products

• Selling to established accounts, whilst cold calling and prospecting increasing accounts in the south by 15% with 5 companies ranges
• Field based 5/7 calls a day
• Performed regular follow-ups with prospective customers, leading to increased conversion rates.
• Provided after-sales support, overall customer experience.
• Enhanced sales performance with thorough knowledge of product ranges
• Attended industry conferences for networking and product knowledge
• Cold calling, prospecting on area
• Planning call rates via a cost effective journey plan
• Implemented processes to manage both the area/companies ranges effectively.

Account Based - Hobby Craft, Floral/Bridal Wholesalers, Retail & Web customers

• Achievement of sales targets and budget requirements
• Managed multiple accounts with high-quality client care through tactical planning and campaign delivery.
• Developed strategies enhancing product visibility and increasing market share
• Coordinated with internal departments for seamless service delivery to clients.
• Analysed sales data to enhance operational efficiency
• Collaborated with sales team to achieve set targets within account base
• Identified cross-selling opportunities, generating additional revenue streams
• Secured partnerships through persuasive presentations
• Represented company at trade shows and corporate events to increase brand awareness
• Home based - Office set up / Micro Soft packages / Sales Pak - CRM system