Anne Cooling
Stockton on Tees
Summary
Accomplished professional with expertise in competitive commissioning, tendering and fundraising to secure sustainable funding. Strategic leadership, campaign management demonstrating a strong track record of inspiring and developing teams that deliver significant income growth. Experienced leader of income generation strategy, driving growth in both commissioned funding and voluntary income streams. A history of driving impactful partnerships with funders. Experienced in change management, business analysis, and financial forecasting, with a deep understanding of annual budgeting, mergers and acquisitions. Adept at driving organisational growth through effective planning and execution of complex initiatives. Committed to leveraging analytical skills and leadership capabilities to deliver sustainable business success. Experienced collaborator with senior leadership and departmental heads to align financial goals and leading the delivery of competitive bids and tenders.
Overview
45
45
years of professional experience
Work History
Director of Income Generation
Butterwick Hospice
Stockton-on-Tees, Redcar and Cleveland
04.2023 - 04.2025
- Working directly with Chief Executive and Board of Trustees to establish strategic fundraising objectives and decisively led operations
- Partnering with senior leadership team to optimize income, operations and reduce costs
- Spearheading strategic planning and decision-making processes aligning with mission and stakeholder interests
- Managing business operations, improving financial performance by 20% in 2023-2024 and forecasting further performance increases in 2025-2026
- Minimized costs by 10% in 2023-2024 and forecasting further substantial reduction in costs in 2025-2026
- Formulated business plans to increase growth, expanded both community and corporate reach
- Creating strong rapport with stakeholders to enhance business credibility
- Maintaining sustained 20% revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies
- Supervising and developing high-achieving staff, providing orientation, training, support and direction
- Fostering positive work environment and increased employee morale
- Developing financial strategies to maximize budget allocations and ROI
- Established budgets based on historical, current and forecasted business data
- Implemented company policies and legal guidelines
- Recruited and developed high-performing teams, with focus on talent retention
- Led team to streamline operations by implementing new strategies
- Conducted strategic planning sessions to drive corporate objectives
- Introducing new marketing campaigns, boosted brand image, introduced strategic planning initiatives, aligning organizational objectives with long-term goals
- Managed negotiations with clients to secure profitable contracts
- Designed business strategies to obtain short and long-term goals for company
- Overseeing financial planning, ensuring fiscal stability of organisation
- Recruited and developed high-performing teams with focus on talent retention.
- Identified and capitalised on growth opportunities in the market.
Head of Corporate Development
Teesside Hospice
Middlesbrough, Cleveland
04.2019 - 03.2023
- As a member of the Income Generation Leadership Team my number one priority was to provide strategic leadership regarding all income generation within the corporate sector
- This involved the design, planning and management of income generation activities that involve the corporate sector
- Advising heads of departments in the retail, marketing and community teams to ensure Partners/Supporters receive the acknowledgement that they have agreed within their sponsorship agreements
- Securing financial income, event sponsorship and in-kind support from individuals, small businesses in the community and major companies in the corporate sector
- Securing long term partnerships with major companies brings many benefits, for example, provision of services with no fee attached and valuable sponsorship of community and corporate fundraising events
- Partners & Supporters provide introductions to their clients and business associates, leading to proactively engaging and securing commercial relationships and lucrative new business development
- Successfully converting those contacts to long term donors/partners and constantly adapting a fundraising sales strategy to match the ever-changing business landscape to assist the long term financial security of Teesside Hospice
- Sourced sponsorship of all community and corporate fundraising events which has grown into an extremely lucrative exercise in creating a strong income stream
- Corporate Partners provide further support by providing additional income (one off donations) and host their own company events
- Assisted with the promotion of the charities eBay online shop and work with the Head of Retail in various situations mostly by introducing companies that can provide services freely, that are needed to support the retail outlets
- My role at Teesside Hospice was rewarding and I enjoyed the variety of working with all the fundraising teams and especially witnessing corporate fundraising income grow each year
- By reacting swiftly to opportunities that become available ensured the charity to optimize support for the charity and receiving maximum income available
Corporate Partnership Manager
Butterwick Hospice Care
Stockton, Cleveland
04.2005 - 03.2019
- Introduced corporate fundraising to charity, working with local businesses, national and international companies, creating successful long term income stream from corporate sector to provide increased financial security for Butterwick Hospice
- Tasked with raising £750,000 to construct building on hospice site to accommodate Wellbeing Clinic and house fundraising team which was then located off site
- Worked alongside temporary Campaign Manager to raise £750,000 from companies, trusts and foundations
- £450,000 was raised over 3-year period
- Project was then at risk of not being achieved
- Contacted all companies I worked with and explained situation
- I was successful in negotiating reduced price with hospice corporate partner, Python Properties, company that had their own construction company
- This negotiation saved hospice over £300,000 and meant that the charity could go ahead with project
- Implemented processes to improve partner satisfaction levels.
Corporate Events Manager
Action for Blind People
Middlesbrough
01.2000 - 12.2005
- Action for Blind People source employment for visually impaired people in the workplace
- I was responsible for all areas of staff and volunteer fundraising, marketing and co-coordinating promotional events on Teesside
- Local companies learnt of the advantages of employing visually impaired people because when securing a career, visually impaired people will choose to stay with their employer for many years
- I was involved in the design, planning and management of Corporate Awareness Receptions liaising with MP's and guest speakers
- Working with my line manager who was based in London we invited board members to speak at the receptions, which made great press and influenced many companies to employ visually impaired people
- These receptions were successful in securing local companies to employ visually impaired people for the long term within their company structure
- Oversaw daily operations to achieve high productivity levels.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Fundraising Manager
The Children's Foundation
Newcastle
01.1994 - 12.2000
- Responsible for establishing community and business relationships with UK companies
- This involved substantial travelling when meeting management and negotiating dates for corporate adoptions and volunteer led community events on behalf of the charity
- I managed a team of fundraising staff and volunteers ensuring that financial budgets were fulfilled at the end of the financial year
Business Development Manager
Teesside Development Corporation
Stockton
01.1991 - 12.1994
- A varied position including business development and office management
- Working with UK companies to encourage and support companies during the relocation of their business to the Northeast of England
- Responsible for the management of Business Development Team including secretarial and administration employees
Financial Services Executive
Legal & General
Newcastle Upon Tyne
01.1984 - 12.1991
- Specializing in commercial finance, personal and company pensions
- Responsible for recruiting, training and managing a team of between five and eight financial consultants, this training and management covered all areas of financial services
Head of Secretarial & Accounting Recruitment
Wolviston Management
Stockton on Tees
01.1980 - 12.1984
- Launched a secretarial and accounting Division within an Engineering company
- Recruited, trained and provided contracts for both employers and employees
- Successfully recruited ICI Billingham Head Quarters and Wilton Site, creating many hundreds of jobs for local people and increased profits for Wolviston Management
- Prepared range of written communications, documents and reports
- Met budget targets through responsible planning and resource allocation
- Engaged with customers to better understand needs and deliver excellent service
- Demonstrated outstanding product knowledge to achieve high customer satisfaction levels
- Resolved customer queries and problems using effective communication and providing step-by-step solutions
- Managed bookings to optimize team availability
- Supervised work of contracted employees deliver work on schedule
Education
A-Levels - English, Math, Geography, Art
Bede Hall Grammar School
GCSE - English, Maths, Geography, French, Art
Bede Hall Grammar School
Computer studies - Computer Programming / Web Design
Stockton Riverside College
Skills
- Charity expert
- Strategic Leadership & Implementation
- Competitive commissioning
- Large scale bidding and tendering
- Capital campaign management
- Financial leadership and forecasting
- Mergers and acquisitions knowledge
- Team recruitment, employee satisfaction and retention
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Brief personal description
Over thirty years experience of leadership roles, within the 'not for profit' organisations, presently working with Butterwick Hospice as Director of Income Generation, driving impactful partnerships with funders.I am applying for the post of Director of Income, as I feel, I have the relevant experience and interested in hearing more about this new exciting role. I have the knowledge required to deliver significant income growth for Citizens Advice, and would look forward to leading, inspiring and developing a dedicated team.
References
References available upon request.
Timeline
Director of Income Generation
Butterwick Hospice
04.2023 - 04.2025
Head of Corporate Development
Teesside Hospice
04.2019 - 03.2023
Corporate Partnership Manager
Butterwick Hospice Care
04.2005 - 03.2019
Corporate Events Manager
Action for Blind People
01.2000 - 12.2005
Fundraising Manager
The Children's Foundation
01.1994 - 12.2000
Business Development Manager
Teesside Development Corporation
01.1991 - 12.1994
Financial Services Executive
Legal & General
01.1984 - 12.1991
Head of Secretarial & Accounting Recruitment
Wolviston Management
01.1980 - 12.1984
GCSE - English, Maths, Geography, French, Art
Bede Hall Grammar School
Computer studies - Computer Programming / Web Design
Stockton Riverside College
A-Levels - English, Math, Geography, Art
Bede Hall Grammar School
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