Annabelle Goodenough
Wendover,Bucks
Summary
Creative, committed, flexible and energetic professional. Experienced in project management, campaign delivery and stakeholder management. Vast experience with crime prevention, strategic relationship building and public facing campaign delivery.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work history
South East Regional Manager
Crimestoppers UK
London, South East
11.2016 - Current
- Project management of campaigns through the entire life-cycle from identifying funding to project evaluation, securing necessary approval and documentation at each step. Liaison with the relevant central office teams to meet tight deadlines and manage capacity.
- Creation of artwork visuals, assets and materials for campaign activity and targeting of specific audiences.
- Covering the regions of Cambridgeshire, Bedfordshire, Hertfordshire and Sussex, providing delivery of local, countywide and regionwide crime-based campaigns and events in partnership with law enforcement and other various partners.
- Single point of contact for all Police forces, Police and Crime Commissioners, strategic partners, local authorities, community safety teams, charitable partners and Crime Reduction Partnerships throughout the region.
- ·Support Police/PCC/Government crime reduction strategies and increase understanding of operational activity through police intelligence.
- Establish and maintain effective relationships with Executive Teams of regional/local law enforcement, including OPCCs and Chief Officer teams, Regional Organised Crime Units and relevant Government Departments.
- Responsible for design and development of artwork, audience targeting and campaign deliverables. Including full execution of events to engage funders and supporters to secure further funding.
- Identifying development leads in the regions across public, private, and third sectors to maintain a productive relationship with the Business Development team.
- Preparation and submission of a range of reports including funding bids, campaign proposals, evaluation reports of completed work, and quarterly and annual impact reports for key funders and stakeholders.
- Line management of any Fearless (youth project) workers for the region where funding is secured or already in place, working with full support of the Youth Projects Manager.
- National lead on Violence Against Women and Girls and Domestic Abuse acting as point of contact for the charity.
- Delivery of inputs/Crimestoppers presentations to relevant groups, partners, agencies and community organisations, including being spokesperson for media interviews across the four regions.
- Recruit, train and manage 15 volunteer committee members.
- Manage and monitor campaign budget for cost centre and funded projects.
Marketing Coordinator
TIEC Events – Future Schools Fair
Home Based, Bucks
01.2016 - 10.2016
- Worked alongside Country Life Magazine and TimeInc, to ensure all events were developed, executed and marketed promptly, professionally & successfully.
- Managing the Future Schools Fair website, including writing & submitting engaging blogs for weekly features on FSF website and County Life social channels.
- Designing, sending and responding to mass mail shots.
- Producing reports from Google Analytics and analysing optimal posting times and popular content assets.
- Key POC for event bookings and ensuring timely follow up information and event documentation for exhibitors and sponsors, including single handedly executing visitor guide's for each event.
- Social media and other marketing strategy planning, floor plan construction, liaising with venue's, schools and sponsors, budget planning and producing banners and signage for Expat London Fair.
Senior Communications & Events Manager
THE HORSE TRUST
Princes Risborough, Bucks
04.2015 - 11.2015
- 6 events delivered in 6 months. Managed large-scale events, including organising of trust attendance at large shows such as Royal Windsor Horse Show, Blenheim Horse Trials & Horse of the Year Show and an onsite wedding shoot for promotion in publications locally.
- Managed development and execution for all events on and off site. Including planning staff attendance/volunteer rotas, event documentation, social media engagement, event briefing notes, logistics (Including liaising with external contractors) planning set up and break down schedules.
- Prepared & monitored event budgets.
- Developed existing events and implemented new events into the campaign calendar to ensure a larger profit was secured.
- Designed all promotional artwork (leaflets, posters, Social media)
- Responsible for all interactions with volunteers to ensure continued involvement, support with events and financial contributions.
- Responsible for all aspects of merchandise on site: Stock checks, producing designs for new merchandise, sourcing suppliers & ensuring quality products with profitable margins.
Account Manager
TPM CHILDWISE
Amersham, Bucks
08.2014 - 04.2015
- Managed creative accounts for large household brands such as: Heinz, Petit Filous, Weight Watchers, Frubes & Weetabix.
- Built rapport with new and existing customers to ensure client retention and overall satisfaction, including navigating deadlines and time frames daily.
- Assisted with negotiating campaign elements and creative for campaign activity & brand packaging within budget.
- Worked on campaigns delivered via an integrated approach utilising both digital and traditional media.
Membership Development & Quality Controller
THE AUTOMATIC VENDING ASSOCIATION (AVA)
High Wycombe, Bucks
02.2012 - 08.2014
- Biggest recruitment successes: Warburton's, GE Capital & JB Lifestyle.
- General Office & Administration, including design and maintenance of website (word press) and monthly E-newsletter to members.
- Identifying and approaching new leads for membership. Proven ability to grown revenue for the association via new membership & sponsorship of AVA events.
- Produced weekly report and board papers for senior management.
- Responsible for securing presence at associated industry trade shows and facilitating all aspects of attendance.
- Liaising with Quality Coordinators for audit assessment appointments & ensuring companies Corrective Action Plans & Risk Assessments were completed.
- Solely responsible for the Master Database (managing 250 companies audit, invoicing & contact details)
Education
BA Honours in Dance -
THE UNIVERSITY OF NORTHAMPTON
09.2008 - 05.2011
Secondary School (6 GCSEs & 3 A-levels) -
The Amersham School
09.2000 - 06.2007
Skills
- Relationship & Account Management
- Campaign management
- Communication strategy & development
- Brand development
- Budget control and monitoring
- Excellent communication skills
- Excellent attention to detail
References
References available upon request.
Timeline
South East Regional Manager
Crimestoppers UK
11.2016 - Current
Marketing Coordinator
TIEC Events – Future Schools Fair
01.2016 - 10.2016
Senior Communications & Events Manager
THE HORSE TRUST
04.2015 - 11.2015
Account Manager
TPM CHILDWISE
08.2014 - 04.2015
Membership Development & Quality Controller
THE AUTOMATIC VENDING ASSOCIATION (AVA)
02.2012 - 08.2014
BA Honours in Dance -
THE UNIVERSITY OF NORTHAMPTON
09.2008 - 05.2011
Secondary School (6 GCSEs & 3 A-levels) -
The Amersham School
09.2000 - 06.2007
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