Annabel North
London
Summary
A marketing and communications specialist with expertise in brand positioning, campaign strategy, and partnership management. Proven ability to manage multi-million-pound budgets and deliver creative, data-driven initiatives across both B2B and B2C markets. Recognised for a strong track record in cross-functional collaboration, agency management, and leading global campaigns that build brand equity and deliver measurable business impact.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
Work history
Marketing Manager, Brand
CMC Markets
London
01.2023 - Current
- Led the strategic global rebrand, defining and rolling out the brand essence 'For the Achievers' across 12+ markets. Partnered with Red Bull and GB Snowsport to strengthen brand association with high-performance audiences.
- Managed £5m+ annual budget across UK, Europe, and MENA, maximising ROI across channels such as digital, traditional, experiential, and sponsorships.
- Directed integrated global brand campaigns with internal teams and media/creative agencies.
- Oversaw creative development of all assets, ensuring alignment with insights from market research and audience analysis.
- Utilised a ‘test and learn’ framework to track campaign performance as well as implementing a reporting dashboard to measure brand awareness, perception and engagement.
- Member of Women@CMC committee, promoting diversity and development for women within the finance industry.
Marketing Associate
Delta Capita
London
09.2021 - 01.2023
- Planned and executed digital campaigns across UK, US, and APAC markets.
- Spearheaded the launch of the London Banking Academy brand, overseeing website, content creation, and marketing strategy.
- Managed the DC Alumni Programme, driving engagement through events, communications, and CRM initiatives.
- Produced thought leadership content and collaborated with PR agencies, copywriters, and designers.
- Reported campaign performance to senior stakeholders with actionable insights.
Senior Sales Executive
The Silver Shop of Bath
Bath
11.2014 - 09.2021
- Revitalised marketing by managing social media and website redesign, contributing to a 488% increase in online profits.
- Introduced digital stock management and analytics systems, improving operational efficiency.
- Took on leadership responsibilities, managing accounts and supervising the shop floor.
Brand Rep & Market Researcher
Hollister & Co
Bath
01.2014 - 01.2017
- Provided competitor insights and consumer feedback to inform brand strategy and positioning.
- Supported customer engagement initiatives and in-store marketing activity.
Education
Level 5 Professional Diploma - Digital Marketing
Digital Marketing Institute
London 09.2022 - 11.2022
Bachelor of Science - Geography BSc
University of Bristol
09.2017 - 06.2020
A-Levels -
The Royal High School
BathSkills
Brand strategy & positioning
Global campaign management
Budget ownership (£5m)
Stakeholder & agency management
Performance analysis and brand monitoring
Creative development
Market research & competitor analysis
Timeline
Marketing Manager, Brand
CMC Markets
01.2023 - Current
Level 5 Professional Diploma - Digital Marketing
Digital Marketing Institute
09.2022 - 11.2022
Marketing Associate
Delta Capita
09.2021 - 01.2023
Bachelor of Science - Geography BSc
University of Bristol
09.2017 - 06.2020
Senior Sales Executive
The Silver Shop of Bath
11.2014 - 09.2021
Brand Rep & Market Researcher
Hollister & Co
01.2014 - 01.2017
A-Levels -
The Royal High School
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