ANNABEL MCCABE
Exeter
Summary
Results-driven continuous improvement manager with a proven track record in process optimization and enhancing customer experience. Expertise in process analysis, cross-functional collaboration, and data-driven decision-making leads to significant operational performance gains. Initiatives focus on reducing inefficiencies and strengthening service delivery to support scalable growth. Recognized for analytical skills and stakeholder influence, driving sustainable improvements that enhance customer outcomes and organizational effectiveness.
Overview
12
12
years of professional experience
Work history
Continuous Improvement Manager
Cuckoo (merged with Jurassic Fibre)
2023.08 - 2026.05
- Delivered a 25% reduction in wholesale escalations and 35% decrease in pre-installation cancellations by redesigning key processes and addressing customer pain points.
- Provided insight into churn drivers and partnered with Operations to strengthen retention-critical workflows.
- Played a central role in migrating 60,000 customers from legacy platforms to new systems, ensuring seamless service continuity.
- Contributed to achieving an 85% installation success rate by aligning operational processes and resolving inefficiencies.
- Supported CRM enhancements by implementing improved order-validation controls, increasing accuracy and reducing downstream issues.
Events & Sponsorship Manager
Jurassic Fibre
2021.09 - 2023.08
- Secured a major sponsorship with Somerset Cricket Club, delivering integrated campaigns that increased brand visibility and engagement.
- Achieved consistent ROI of 3-5% through data-driven event planning and performance measurement.
- Established a cross-functional marketing forum, contributing to a 37% uplift in brand sentiment.
- Delivered 30+ events and CSR initiatives, improving lead capture, data quality, and cost efficiency.
- Managed budgets, agencies, compliance, and multi-channel campaign delivery.
- Customer Success (Temporary Contract)
Co-Founder & Operations Director
Collaborate South West
2020.07 - 2021.09
- Co-founded and grew a business membership community to over 80 professionals.
- Delivered the Festival of Collaboration, securing partners including Barclays, Jurassic Fibre, Exeter College, and Libraries Unlimited.
- Managed online and in-person events, marketing, venue coordination, keynote speakers, and member engagement.
- Led customer service, onboarding, and community management to support member growth and retention.
Expo Director / Business Development
South West Business Connections
2017.02 - 2020.07
- Delivered four large-scale Expos, achieving a 60% increase in attendance through targeted business development and marketing.
- Secured 30+ sponsors per event, including Google, NatWest, Punch, and Bluegrass.
- Managed the relocation of the Expo to Westpoint Arena, overseeing logistics, H&S compliance, and cross-team coordination.
- Oversaw marketing across web, email, and social channels, tailoring content to diverse audiences.
- Managed the sale and coordination of 300+ exhibition stands, ensuring seamless planning and communication.
Airwave Development Officer
Devon & Cornwall Police
2014.07 - 2017.02
- Supported life-critical operations by ensuring reliable communication systems and operational readiness.
External Communications (Secondment)
Devon & Cornwall Police
2016.12 - 2016.12
- Produced two high-impact social media campaigns for the “12 Days of Christmas” initiative, increasing engagement and receiving exceptional feedback from senior leadership.
Education
BCS Foundation - Agile Project Management
ILM Level 3 Certificate - Leadership & Management
BTEC National Diploma - Theatre Studies
Skills
- CONTINUOUS IMPROVEMENT & OPERATIONS
- Process optimisation
- Operational transformation
- Change management
- Root cause analysis
- DATA PERFORMANCE
- KPI development
- Insight generation
- Performance reporting
- ROI analysis
- LEADERSHIP & STAKEHOLD MANAGEMENT
- Cross-functional leadership
- C-suite engagement
- Supplier & agency management
- COMMERCIAL & STRATEGY
- Budget management
- Channel strategy
- Customer experience improvement
Affiliations
- Travelling
- Cuisine
- Fashion
- Politics
- Interior Design
- Volunteer Work
References
References available upon request.
Timeline
Continuous Improvement Manager
Cuckoo (merged with Jurassic Fibre)
2023.08 - 2026.05
Events & Sponsorship Manager
Jurassic Fibre
2021.09 - 2023.08
Co-Founder & Operations Director
Collaborate South West
2020.07 - 2021.09
Expo Director / Business Development
South West Business Connections
2017.02 - 2020.07
External Communications (Secondment)
Devon & Cornwall Police
2016.12 - 2016.12
Airwave Development Officer
Devon & Cornwall Police
2014.07 - 2017.02