Annabel McCabe
Exeter
Summary
A results-driven professional with expertise in data analysis, project management, and continuous improvement. Demonstrates proficiency in strategy development and implementation, enhancing customer experience through effective communication channels and campaigns. Skilled in third-party supplier management and stakeholder engagement, ensuring optimal budget control and maximising return on investment (ROI). Committed to leveraging these competencies to drive organisational success and innovation.
Overview
12
12
years of professional experience
Work history
Continuous Improvement Manager
CUCKOO (merged with Jurassic Fibre)
2023.01 - 2026.04
- I serve as the primary liaison to the wholesale network provider, overseeing all operational processes that influence customer experience and driving consistent alignment across teams. A key contributor to the integration of four businesses into a single operating model, I supported the implementation of unified systems and continuous improvement practices. Through cross-functional collaboration, I led initiatives to identify customer pain points and redesign processes, resulting in a 25% reduction in wholesale escalations and a 20% decrease in pre-installation cancellations. I also provided clear insight into churn drivers, partnering closely with Operations to strengthen processes and improve customer retention.
- In addition, I played a central role in migrating approximately 60,000 customers from legacy platforms to new systems, ensuring seamless service continuity during a critical transformation period. My work contributed to achieving an 85% installation success rate by aligning operational processes and addressing key inefficiencies. I also supported significant CRM enhancements by implementing improved order-validation controls, increasing order accuracy and reducing downstream issues. Together, these contributions reflect a strong focus on operational excellence, customer experience, and delivering measurable performance improvements.
Events and Sponsorship Manager
JURASSIC FIBRE
2021.11 - 2023.08
- In my role as Events and Sponsorship Manager, I was selected for this newly created position in recognition of my innovative and data-driven approach. I utilised detailed property and registration analysis to identify geographic hotspots and strategically select event locations. I successfully negotiated a major sponsorship with Somerset Cricket Club, significantly increasing brand visibility through community engagement initiatives such as virtual-reality cricket activations and prize-led promotions. I built and maintained strong C-suite and senior-level relationships with sponsors, collaborating closely to create joint promotional campaigns aligned to seasonal peaks. Through a comprehensive engagement strategy including events, online promotions, sponsorship activities, and competitions. I consistently delivered a 3–5% ROI. I also established a cross-functional Channel Management forum, ensuring cohesive execution across social, digital, PR, campaign, and ATL channels, resulting in a 37% uplift in brand sentiment. My commitment to social responsibility led to meaningful community events supporting underprivileged children, while my analytical focus improved data quality, reporting standards, and insights across marketing and sales functions.
Customer Success (temporary contract)
JURASSIC FIBRE
2021.09 - 2021.11
Co-Founder and Operations Director
COLLABORATE SOUTH WEST
2020.07 - 2020.09
- I successfully established and grew a business membership community to over 80 professionals, creating a collaborative environment focused on business growth and social impact. I actively marketed the organisation through online channels, social media, and networking events to drive steady membership growth. I pioneered and delivered the Festival of Collaboration using a new online event platform, securing high-profile partners including Barclays, Jurassic Fibre, Exeter College, and Libraries Unlimited. In addition, I planned and managed a range of online and in-person events, overseeing marketing, venue coordination, keynote speaker engagement, and social activities. Throughout, I provided exceptional customer service supporting member enquiries, onboarding new participants, and facilitating meaningful connections across the community.
Business Development
SOUTH-WEST BUSINESS CONNECTIONS
2018.08 - 2020.07
Expo Director
SOUTH-WEST BUSINESS CONNECTIONS
2017.02 - 2020.07
- I contributed to the growth of one of the UK’s largest business shows, which hosts over 300 South West businesses, by leading the successful relocation from Matford Business Centre to Westpoint Arena managing facilities, health and safety compliance, complex logistics, and cross-team communication. I organised and delivered four large-scale Expos, achieving a 60% increase in attendance through innovative business development and targeted marketing. I strategically built and nurtured relationships with key influencers and decision-makers, securing over 30 sponsors per event from major local, national, and global brands including Google, Punch, NatWest, and Bluegrass. My responsibilities also included overseeing event operations such as floor layouts, programmes, keynote speakers (including high-profile figures such as a Dragon, a Google data specialist, and a senior leader from Moneypenny), workshops, and seminars. I managed the sale and coordination of more than 300 exhibition stands, ensuring clear communication and seamless planning for all exhibitors, while collaborating with third-party suppliers to secure competitive rates without compromising quality. Additionally, I developed all marketing communications across web, email, and social channels by tailoring content to the event’s target audience.
External Communications (Secondment)
DEVON AND CORNWALL POLICE
2014.07 - 2017.02
- Undertook this secondment, producing two social media campaigns which covered the 12 days of Christmas to offer advice and information around crimes the increase over the festive season which resulted in increased engagement and exceptional feedback from Senior Management.
Education
BCS Foundation - Agile Project Management
BTEC National Diploma - Theatre Studies
Skills
- Data Analysis
- Project Management and Continuous Improvement
- Strategy Development and Implementation
- Customer Experience
- Communication Channels and Campaigns
- Third Party Supplier Management
- Stakeholder Management and Engagement
- Budget Control and Return on Investment (ROI)
Timeline
Continuous Improvement Manager
CUCKOO (merged with Jurassic Fibre)
2023.01 - 2026.04
Events and Sponsorship Manager
JURASSIC FIBRE
2021.11 - 2023.08
Customer Success (temporary contract)
JURASSIC FIBRE
2021.09 - 2021.11
Co-Founder and Operations Director
COLLABORATE SOUTH WEST
2020.07 - 2020.09
Business Development
SOUTH-WEST BUSINESS CONNECTIONS
2018.08 - 2020.07
Expo Director
SOUTH-WEST BUSINESS CONNECTIONS
2017.02 - 2020.07
External Communications (Secondment)
DEVON AND CORNWALL POLICE
2014.07 - 2017.02