Annabel Clementson
Woodbridge,Suffolk
Summary
An engaging and experienced communications leader with 13+ years of driving strategic marketing campaigns and managing high-performing teams across both B2C and B2B marketing with a PR specialism.
I am a senior Associate Director with a proven track record of increasing revenue, improving agency culture and staff retention, and leading agencies to industry recognition. Adept at integrating traditional and digital PR strategies to deliver measurable business impact.
The first decade of my career was in consumer PR with industry leaders Shine Communications and Borkowski, specialising in film, theatre, and other entertainment brands. Following a period dedicated to family, I returned to the industry. This time bringing my expertise to the B2B sector by Joining the leadership team at TFD (Think Feel Do), a B2B impact marketing communications agency working with emerging technology companies.
My two biggest passions within the industry are; 1) fostering a positive team culture and supporting team members with their own career progression and 2) client servicing. My biggest skill is taking complex scientific/technical information, distilling it, and bringing it to life creatively and engagingly for media and the end user.
B2B marketing doesn't have to be formulaic. Together, let's challenge the status quo!
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work history
Associate Director
TFD
Brixton, London
09.2021 - 11.2024
- As part of the leadership team my role is twofold; 1) delivering insightful, strategic campaigns that drive commercial success and 2) managing a team of people and their own career goals and development needs.
- Client highlights have included a British software giant focused on making businesses work better, a market-leading telecoms brand, a microgravity space tech startup, and a B2C European health tech startup focused on ending the obesity epidemic with weight loss injections and holistic support.
Freelancer
Shine Communications
, London
11.2014 - 06.2016
- Led the team on a project to launch Xero, accounting software aimed at SMBs, with a series of highly targeted, expert-led think tank events.
Freelancer
Voice Communications
Colchester, Essex
11.2014 - 06.2016
- Utilised my previous experience with the Bluewater shopping centre account to lead the team in a new business pitch which led them to win the Lakeside shopping centre account.
Account Executive up to Associate Director
Shine Communications
07.2006 - 11.2014
- Orchestrated a high-profile, cross-platform marketing campaign for a major studio's DVD release, with a world-first animated character waxwork commission by Madame Tussaud's
- Spearheaded a PR strategy that repositioned WWE as a PG brand, resulting in an 11% increase in UK ticket sales and expanded audience demographics
- Instrumental in Shine Communications being named Sunday Times Number One Best Company to Work For, enhancing employer brand and talent attraction
Work Experience up to Account Executive
Borkowski PR
London
01.2005 - 07.2006
- An incredible experience learning about the art of storytelling and contacts from PR guru, Mark Borkowski, on accounts including Mamma Mia, Cirque Du Soleil, Selfridges, and Amnesty International.
Education
BA - English and Publishing
Oxford Brookes University
Oxford, Oxfordshire 01.2001 - 01.2004
Diploma - Fashion Publishing
Oxford Media & Business School
01.2000 - 01.2001
Skills
Personal Skills
- A keen storyteller
- A natural leader with strong interpersonal skills
- Excellent communication skills, work ethic & time management - always going above and beyond
- A safe pair of hands
- People-oriented & results focussed
Client Skills
- Brand and strategy planning
- Messaging development including website re-writes/design
- Media training
- Insight and strategy
- Media Relations
- Measurement and analysis
- Digital & social content management
- Event management
- Issues management
- Global toolkit management
- Senior client liaison, consulting, and management
- Financial Planning
- Expert/talent management
- Contract negotiation
- Project coordination
- Creative thinking
Agency Skills
- Streamlining operational processes to improve efficiency
- Developing a graduate internship scheme
- Training and managing team members in company mission, values, and policies by developing an agency playbook
- Designing and implementing training to further develop staff based on business goals
- Building relationships with key industry leaders and potential partners
- Fostering employee satisfaction and positive work culture to improve retention rates
- Running a business unit and agency profit and loss statement
- Developing an agency growth strategy
- Business unit planning eg employee career progression
- New business, generating leads and creative programme development
- Resourcing delivery eg time planning and analysis
- Client profitability analysis & organic growth opps
- Agency marketing eg marketing industry awards
References
References available upon request.
Timeline
Associate Director
TFD
09.2021 - 11.2024
Freelancer
Shine Communications
11.2014 - 06.2016
Freelancer
Voice Communications
11.2014 - 06.2016
Account Executive up to Associate Director
Shine Communications
07.2006 - 11.2014
Work Experience up to Account Executive
Borkowski PR
01.2005 - 07.2006
BA - English and Publishing
Oxford Brookes University
01.2001 - 01.2004
Diploma - Fashion Publishing
Oxford Media & Business School
01.2000 - 01.2001
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