An engaging and experienced communications leader with 13+ years of driving strategic marketing campaigns and managing high-performing teams across both B2C and B2B marketing with a PR specialism.
I am a senior Associate Director with a proven track record of increasing revenue, improving agency culture and staff retention, and leading agencies to industry recognition. Adept at integrating traditional and digital PR strategies to deliver measurable business impact.
The first decade of my career was in consumer PR with industry leaders Shine Communications and Borkowski, specialising in film, theatre, and other entertainment brands. Following a period dedicated to family, I returned to the industry. This time bringing my expertise to the B2B sector by Joining the leadership team at TFD (Think Feel Do), a B2B impact marketing communications agency working with emerging technology companies.
My two biggest passions within the industry are; 1) fostering a positive team culture and supporting team members with their own career progression and 2) client servicing. My biggest skill is taking complex scientific/technical information, distilling it, and bringing it to life creatively and engagingly for media and the end user.
B2B marketing doesn't have to be formulaic. Together, let's challenge the status quo!
Personal Skills
Client Skills
Agency Skills