Annabel Arhin
London
Summary
Accomplished event and event marketing professional with extensive experience delivering high-impact conferences, exhibitions, galas, and executive events across SMB and enterprise audiences. Highly skilled in end-to-end event strategy, project oversight, and operational delivery, with a strong track record of aligning events to commercial objectives, lead generation, and pipeline growth.
Expert in vendor and stakeholder management, sponsorship and event sales, VIP and key account engagement, and budget ownership. Brings a strategic marketing mindset, partnering closely with sales and product marketing teams to design owned and sponsored events that support demand generation and deal progression.
Technically proficient in Adobe Suite (Photoshop), Canva, HubSpot, WordPress, Zoom, Accelevents, Swoogo, Jira, and related event technologies to optimise execution, reporting, and performance. Known for delivering seamless, high-quality events that exceed expectations while continuously driving innovation, efficiency, and measurable business impact.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work history
Senior Event Marketing Manager
Auctane
London
08.2024 - 02.2026
- Own and deliver event strategy across multiple brands within Auctane’s portfolio, including ShipStation (SMB and mid-market) and Metapack (enterprise-level retail and logistics), tailoring event formats and messaging to distinct ICPs and sales motions.
- Partner closely with sales and product marketing to design, execute, and optimise both owned and sponsored events, ensuring strong regional presence and direct contribution to pipeline growth and deal acceleration.
- Develop targeted event programmes for enterprise key accounts, supporting account-based strategies for Metapack by attracting senior decision-makers and enabling high-value, relationship-led sales conversations.
- Lead end-to-end execution of event campaigns across EMEA and ANZ, including industry conferences, trade shows, executive dinners, webinars, and internal events, with additional support for US initiatives as required.
- Drive brand awareness and demand generation by aligning event strategy with commercial objectives, working cross-functionally to ensure leads are properly qualified, segmented, and handed over to the demand generation team.
- Actively support post-event follow-up, ensuring hot and open opportunities are effectively funnelled into multi-touch nurture programmes to maximise conversion and sales impact.
- Planned and delivered the organisation’s largest annual conference and exhibition, attracting over 1,000 senior leaders; exceeded expectations by generating profit through strategic sponsorship and ticket sales while delivering high-quality leads for the sales team.
- Identify and qualify high-impact industry events to maximise ROI and support sales and partnerships teams in reaching priority accounts.
- Manage multiple concurrent events, overseeing budgets, vendors, logistics, on-site delivery, and post-event evaluation.
- Produce detailed event briefs, post-event reports, and KPI analysis, providing actionable insights and strategic recommendations to senior stakeholders.
Event Manager
UKBAA
London
07.2022 - 06.2024
- Oversee and manage the planning and execution of all events for the early-stage investment membership community. This includes large scale conferences, pitching events, weekly webinar and annual awards.
- Sponsorship and sales: Acquired a total of £280,430 in events revenue through sponsorship and ticket sales.
- Research and develop a list of potential sponsors for each conference.
- Develop and maintain relationships with existing and potential sponsorship clients.
- Marketing: Develop and plan campaigns that promote events and generate genuine traffic.
- Implementing marketing campaigns using HubSpot mail shots and HubSpot social media planning.
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the UKBAA can leverage.
- Event management: Collaborate with vendors, venue managers, and clients to coordinate and deliver high-quality events.
- Develop and manage event budgets, timelines, and project plans.
Senior Conference Producer
Key Media
London
02.2021 - 03.2022
- Production cycle: 24 weeks to research, launch, project manage and host event.
- Event size and style: 10,000+ Virtual events, digital products, and awards shows.
- Source of revenue: Ticket sales, digital sponsorship, event sponsorship.
- Research and manage all products under my vertical.
- Forming relationships with key media partners in tech space.
- Sending press releases to Media companies and press to form partnerships to hit KPI’s.
- Create email copy to send to marketing so they can send out to database.
- Creating, managing social content for our social channels.
- Supported all virtual event planning from remotely and worked with teams from around the world.
- Managed all online websites, ensuring they are all up to date.
- Managed all speakers and clients on our digital platform.
- Running a smooth event onsite.
- Ensuring audience are served, AV is ready and speakers are prepared.
Content Producer US and Europe
Innovation Enterprise
London
07.2018 - 12.2019
- Production cycle: 22 weeks to research, launch, project manage and host event.
- Event size and style: 500-1000 delegates in 2-3 day festival style conferences.
- Source of revenue: Conference tickets and sponsorship.
- Quantity of events produced in a year: 5 events a year.
- Conduct up to 50 audience research interviews split between audience and sponsorship.
- Draft innovative new show programmes that meet the needs of the target audience and stakeholders.
- Write scripts for show hosts.
- Ensure the success of new festival business model from ticket sales to marketing.
- Aimed to have sold out event, first show debuted in New York.
- Run the festival over a span of 3 days, managing 150 guest speakers across different locations.
Producer
The Manufacturer Magazine
05.2014 - 07.2018
- Production cycle: 18 weeks to research, launch, project manage and host event.
- Timeline: 30 weeks for the award show, trade show and leaders conference at the end of year.
- Event size and style: Anywhere between 20-1000 delegates depending on event style e.g., dinner, one to one meetings, conference and tradeshow.
- Source of revenue: Conference tickets and sponsorship.
- Create event proposal for event sign off and budget plans.
- Maintain relationships with external end-users in our CRM system and databases for internal and external contacts.
- Research the feasibility and developing potential content topics into commercially viable events and digital products.
- Liaise with the operations, sales and marketing, to support the marketing of sponsorship opportunities.
Education
Certificate of Higher Education - Video Production
British Film Institute
09.2018 - 04.2019
BA Honors - Advertising, Public relations and Media – Honors
Middlesex University
London 09.2012 - 05.2015
A-Levels - Psychology B, Drama B, Media B
Hornsey Sixth Form
London 09.2010 - 05.2012
Skills
- Conference and gala management
- Event signage management
- Project oversight
- Event sales
- Vendor relations
- Catering service coordination
- Marketing and advertising
- Event budget management
- Adobe Suite (Photoshop)
- Canva
- HubSpot
- WordPress management
- Xerox
- Zoom management
- Accelevents, Swoogo (event app & ticket management)
- Jira
- VIP handling
- Demand generation strategies
Languages
English
Native
Interests
I enjoy power lifting, travelling and brunches!
Accomplishments
- Started my own social impact business
- Obtained a certificate for the NIYO Black Founders Accelerator bootcamp
Timeline
Senior Event Marketing Manager
Auctane
08.2024 - 02.2026
Event Manager
UKBAA
07.2022 - 06.2024
Senior Conference Producer
Key Media
02.2021 - 03.2022
Certificate of Higher Education - Video Production
British Film Institute
09.2018 - 04.2019
Content Producer US and Europe
Innovation Enterprise
07.2018 - 12.2019
Producer
The Manufacturer Magazine
05.2014 - 07.2018
BA Honors - Advertising, Public relations and Media – Honors
Middlesex University
09.2012 - 05.2015
A-Levels - Psychology B, Drama B, Media B
Hornsey Sixth Form
09.2010 - 05.2012