Anna Watson
Newcastle Upon Tyne
Summary
Proven skills in increasing customer engagement and business visibility in online searches through SEO, PR, Social Media Management and Content Marketing. Experienced in developing marketing strategies, increasing business success and boosting visibility. Excellent analytical, organisational and decision-making abilities.
Overview
4
4
years of professional experience
1
1
Certification
Work History
PR & Social Strategist
Revolution
2021.09 - Current
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Implemented PPC campaigns to increase website traffic and conversions.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Optimised website content.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimise performance and drive improved ROI.
- Maximised strategic approaches by keeping a close eye on performance and making appropriate adjustments.
- Completed keyword research and analysed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Collaborated with designers, copywriters and developers.
- Devised effective link-building campaigns to increase website authority and visibility.
- Targeted both offline and online consumers by designing a comprehensive marketing strategy.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analysed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Produced and distributed internal and external communications.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Coordinated press releases and handled press inquiries.
- Prepared or edited organisational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Coordinated media interviews with organization staff, board members and volunteers.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Monitored media coverage and produced detailed reports to analyse impact of PR efforts.
Digital Marketing Account Executive
Revolution
2021.09 - 2022.09
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Leveraged CRM to collect, organise, and manage sales data and customer information.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Collaborated with team members to help expand marketing channels.
- Contributed to mock-ups, email campaigns, and social media content.
- Participated in brainstorming meetings to develop marketing collateral.
- Wrote copy for social media posts, promotional emails, and other marketing collateral.
- Assisted in creating written, video, and image content for marketing channels.
- Analysed data to uncover insights and identify key opportunities to inform strategic decisions.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key metrics and developed spreadsheets and data models.
- Identified appropriate marketing channels and target customers for campaigns.
Freelance Marketing Consultant
Freelance
2019.07 - 2021.09
- Applied effective time management techniques to meet tight deadlines.
- Identified issues, analysed information and provided solutions to problems.
- Strengthened communication skills through regular interactions with others.
- Developed creative design for print materials, brochures, banners, and signs.
- Researched trends and projected industry changes to capitalise on emerging opportunities.
- Designed creative digital displays used in online advertising for local businesses.
- Developed graphics and visual content for social media campaigns.
- Developed innovative designs for variety of clients in graphic design industry.
Education
Bachelor of Arts - Fashion Communications
Northumbria University
Newcastle Upon Tyne09.2019
Skills
- SEO Strategies
- Affiliate Program Marketing
- KPIs Identification
- Decision-Making
- Adobe Creative Suite & Microsoft
- Creative Thinking
- Data Analytics & Analytics Programmes
- Generating Brand Awareness
- Market Research
- Media Communications
- Public Relations Strategies
Certification
- Foundation in Public Relations, CIPR - One Year
Volunteering
- Volunteer as the Marketing Lead on the North East based Charity, The People's Kitchen.
- Ran their Christmas Campaign, Feed a Friend for a Fiver for two years.
- Creating & designing social and ad assets.
- Launching paid ads, creating and distributing press release, affiliate marketing and project managing for both online and print means.
- Raised £100,000 in 2022 and on target to raise £200,000 for 2023.
- Organised and ran the business outreach programme.
- Camp Counselor during the summer of 2019 and where I qualified as a lifeguard.
- Volunteered as a general children’s councillor for a charity run summer camp in Massachusetts, USA. I ran and organised programmes for over 400 children of varying ages and was responsible for the camp fitness scheme and would run classes everyday – routines changed daily.
Timeline
PR & Social Strategist
Revolution
2021.09 - Current
Digital Marketing Account Executive
Revolution
2021.09 - 2022.09
Freelance Marketing Consultant
Freelance
2019.07 - 2021.09
Bachelor of Arts - Fashion Communications
Northumbria University
- Foundation in Public Relations, CIPR - One Year
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