Anna Radford

Grown the number of patients undergoing treatment with Yescarta from 17 per year in 2021 to 38 patients in 2023.

This has been achieved by building on existing relationships in referral centres in the North West and North Wales and providing clear guidance on the type of patients best suited to treatment with Yescarta and increased the patient enrollment numbers from 17 in 2021 to 53 in 2023.

I have also worked closely with the CAR T teams in the delivery centres on improving patient pathways and efficiencies in the cell journey.

Launched Yescarta in a new indication for DLBCL in 2023 resulting in 18 patient enrollments and 13 successful deliveries which was the second highest territory in the UK.

Have an extended role leading on delivery of the omnichannel strategy in the Cell Therapy team leveraging vast experience gained during my tenure with Janssen.

Leveraged key account management skills to drive management of haematology portfolio (lymphoma and myeloma) leveraging cross-functional working across various roles around the HCP.

Had an extended role within the team to support both the Medical Education Manager and brand team to shape national medical education plans, national promotional meetings and help support the implementation of the plan across the national team. I also led the team to identify emerging key opinion leaders in lymphoma that are incorporated into the national marketing plans

Led on delivery of national roadshow meetings on CLL held in 2017 and 2018 working alongside brand team.

Took a lead with a cross functional team working on a national promotional meetings series delivering three meetings in 2021 during the pandemic.

Actively engaged in on-going coaching to improve selling, influencing and leadership skills.

Promoted to executive account manager in 2018.

Club Excel winner 2018 for UK Pharma haematology business unit which awards the top 5% of company wide roles per year. Core member of Johnson and Johnson Open & Out employee resource group which focused on diversity and inclusion for LGBT colleagues. I was ally lead across all UK J&J sectors and responsible for coordinating the delivery of the ally training programme.

Co-wrote a DE&I workshop on privilege and allyship that was delivered during National Inclusion Week which was then adopted as part of on-boarding for all new J&J employees across all UK sectors.

Partnered with the UK Cutaneous Lymphoma Group to support various initiatives to drive improvement in the supra centre services in the UK and also to improve the expertise in disease management. This focused on coordinating the various multi-disciplinary teams to work together on improving patient outcomes.

Promoted an orphan drug, Trisenox in very rare form of AML (APML). As the patients were not common place (approx. 70 patients per year) this required me to track where the patients were presenting so I could run education programmes and support HCPs on how to use the drug correctly.

Held various roles at GSK during tenure which were as follows:

2007 - 2009 Regional Business Development Manager

2006 - 2007 Customer Access Manager (head office secondment)

2003 - 2006 Hospital specialist, Respiratory

2002 - 2003 Primary care representative

Pioneered the role of RBDM in the Northern region and helped shape the role further across the national team from 2007 to 2009.

Contributed to the continuous development and implementation of a national education programme that commenced in 2002 focusing on senior Specialist Registrars. This resulted in a continual growth of the national and regional cohort of key opinion leaders who then went on to assist in market access support e.g. development of guidelines and formulary.

Designed and facilitated the implementation of the regional business development plan by focusing on quality of endorsement activities and development of individual customer plans. This resulted in an increase of the quality, quantity and mobilisation of regional key opinion leaders with evaluation of outputs following endorsement activities rather than the event itself. Parts of the region showed accelerated growth in market share of average of 4% increase over three-month period.

Gained experience in crisis management via a safety issue with a key brand over a period of two years resulting in stabilization of the market share loss originally seen. This was executed by engaging regional key opinion leaders via advisory boards, regional meetings and 1:1s coordinating various roles from across the organisation where required.

Managed various key opinion leader briefings and mobilisation plans to support new data and product launches. e.g. TORCH data (in diabetes) 73 regional key opinion leaders briefed and 79% mobilisation of key opinion leaders over three months.

Set up various initiatives with external bodies such as The Urology Foundation and the British Lung Foundation that addressed common issues to both parties. e.g. Asthma in the North West meeting with British Lung Foundation

Led on the plans for the first time ever exhibition for GSK at a national NHS conference (Long Term Conditions 2009). This was executed by forming a project group and working across various functions to deliver at the event and drive follow up on leads obtained. Most powerful lead was a member of the DoH which aided GSK and DoH to discuss implementation of national clinical strategy in COPD.

Awarded most inspirational regional hospital specialist in 2006 Delegated various projects to hospital specialists, integrated healthcare managers and area sales managers during 2009 resulting in a greater number of projects being executed and contributing to own personal development whilst developing my own leadership skills.

Promoted the use of Clozaril for treatment resistant schizophrenia.

Worked on contract for various companies on contract in field based sales roles.

GSK - Primary care representative

Organon - Hospital sales representative

Held various roles at Sankyo Pharma which included:

1996 - 1997 Pharmacy Account Manager

1997 - 1999 Field development executive/Head office based trainer

Field based sales in primary care promoting female healthcare products

Field based role promoting various branded generics and OTC medicines in pharmacy.

Various roles including:

Quality control laboratory technician

Polymer technician

Polymer technologist - customer facing role covering Benelux region in flexible PVC applications

Provision of all laboratory support for classroom science education.