ANNA PROCTOR
London
Summary
High-performing travel sales and operations specialist with a proven track record of delivering exceptional customer experiences and driving revenue growth.
Consistently ranked as a top-performing agent, achieving the highest conversion rates in a competitive sales environment while outperforming full-time colleagues in revenue generation.
Experienced in managing end-to-end travel bookings, building strong client relationships, and thriving in fast-paced, target-driven roles.
Extensive first-hand travel experience across 70+ countries spanning all inhabited continents, bringing authentic destination knowledge and credibility to client.
Overview
18
18
years of professional experience
2001
2001
years of post-secondary education
Work history
Travel expert
The Adventure People
London
2023.02 - Current
- Top-performing agent, consistently achieving the highest conversion rate in the team and outperforming full-time colleagues in revenue generation
- Delivered tailored travel consultations, designing bespoke adventure holidays
- Managed full sales journey from enquiry to booking
- Built and maintained a strong pipeline of leads
- Demonstrated in-depth product knowledge across global destinations
- Advised customers on itineraries, logistics, visas, and travel requirements
- Handled complex bookings and queries with a solutions-focused approach
- Built strong client relationships and repeat business
Flights coordinator
Gap 360
2022.02 - 2023.02
- Managed global flight bookings ensuring cost-effective itineraries
- Provided expert guidance on routes, airlines, and ticketing
- Liaised with airlines and internal teams to resolve issues
- Managed schedule changes and cancellations
- Ensured booking accuracy and compliance
- Identified upsell opportunities
- Prioritised workload in fast-paced environment
Group Sales Executive
STA Travel
2018.10 - 2020.08
- Designed and delivered complex group travel itineraries
- Managed supplier relationships and negotiations
- Handled invoicing, pricing, and H&S requirements
Travel Expert
STA Travel
Leicester, Nottingham, and London
2008.05 - 2017.12
- Delivered travel consultations across multiple channels
- Specialised in round-the-world travel planning
- Built strong customer relationships
Education
Bachelor of Arts - Graphic Design
University of Derby
DerbySkills
- Customer satisfaction & client experience
- Relationship building & retention
- Supplier negotiation
- Sales & conversion optimisation
- Objection handling
- Effective communication
- GDS proficiency (Amadeus)
Accomplishments
- Selected 6 x for STA Travel’s Top Performers Incentive Trip (top 10% globally)
- Record holder for highest monthly revenue within STA Travel UK outside peak trading periods
- Earned multiple performance-based FAM trips across global destinations, including South Africa, Australia, Singapore, New York, California, Fiji, Borneo, Slovakia and India
- Selected twice for G Adventures ‘Changemakers’ trips (Peru & Jordan) as a top-performing UK agent
References
References available upon request.
Timeline
Travel expert
The Adventure People
2023.02 - Current
Flights coordinator
Gap 360
2022.02 - 2023.02
Group Sales Executive
STA Travel
2018.10 - 2020.08
Travel Expert
STA Travel
2008.05 - 2017.12
Bachelor of Arts - Graphic Design
University of Derby