Anna Nemeth

• Does possess active senior level contacts across Global, regional and local levels in Investment, Commercials, Client Leadership, Strategy and Data and Analytics, Legal
• Led end-to-end pitch processes and already won 2 out of 3 global multi-market pitches, driving significant revenue
• Scaled local strategy and activation insights and ideas to regional and global approaches
• Worked cross-functionally with partnerships, strategy, analytics, commercial, legal teams creating winning strategies and pitch decks
• Improved inclusion of SPI partnership into client offerings, increasing scaling potential
• Identified improvement areas and successfully introduced new resources from local to global operations creating seamless operations and significant reduction on costs
• Managed and prioritized multiple simultaneous workflows to ensure high-level quality of work is delivered on time
• Fostered constructive and positive external pitch consultant relations, educating on new offerings, market positioning beyond pitch level daily alignments.

• Advised on growth initiatives, wrote business cases, created updated new go to market strategy
• Created partnership offers, negotiated and closed win-win deals increasing revenue by 20% and profitability by 25%
• Advised on marketing strategy, updated digital investment approach and KPIs
• Advised on internal process improvements for more efficient workflows

• Led and mentored Mars global investment team of 3 driving strategic investment and value delivery across 50+ markets globally
• Improved operational efficiencies, adherence to processes, shared best practices across 50+ markets
• Key contact to Mars Global procurement and senior stakeholders on investment management, advising on future investment approaches, discussing audit frameworks
• Led contractual discussion working closely with commercial and legal teams, successfully renegotiated contractual terms
• Proposed updates to include additional value delivery of digital investment
• Elevated quarterly value reviews by creating and delivering presentations that provide more strategic, actionable points in addition to result reporting
• Resolved local market challenges by working collaboratively with heads of trade, local market teams to deliver commitments
• Established and fostered outstanding working relationship cross-functionally, and between global and local investment teams

• Led global investment program for App Monetization, elevating from deal desk to strategic investment arm
• Improved pricing models resulting in 10%+ increase in revenue and profit
• Advised Strategic Partner Managers on how to position and sell new pricing models to publishers. Worked with SPMs to find solutions to ease onboarding of new publishers.
• Collaborated with XFN partners as App monetization Leadership Team, Strategic Partner Managers, Finance and Legal to deliver revenue and profit improvement.
• Increased adoption and scaling of SPI strategic investment partnership programs for Publicis Groupe, IPG, OMG
• Renegotiated scope of work contracts with external partners to increase value captured
• Created go to market strategy to rightly position, sell and successfully influence partners to adopt new trading models
• Improved Facebook digital education partner involvement exceeding targets by 20%+.

• Grew book of business via improved account and external vendor management, developed new product offerings based on partner feedback.
• Set annual marketing budget to align with business goals
• Redesigned and improved marketing strategy, increased customer base by 27% while optimized media investment levels
• Implemented new digital KPI framework to track and review advertising performance and customer conversion rates, saved 12% while increased conversion rates
• Advised on process and pricing structure improvements
• Renegotiated contracts resulting in 14% savings

Set annual marketing and sales go to market strategy. Built and mentored 3 teams, 20+ high performers, and managed 40+ outsourced agency members. Exceeded sales target by 60%, via mentoring sales team, revising go to market strategy and relationship building and management of external vendors.

B2C:

• Led development of global brand repositioning campaign for Budapest, from concept to full creative asset set and global media launch
• Launched new partnerships creating inspiring storytelling with CNN, American Airlines, Monocle, Emmy Award Winner Samantha Brown
• In partnership with Paramount Pictures created first global pre-premiere fan screening in Budapest with Will Smith for Gemini Man. 3-day-event with Will Smith giving birthday concert broadcasted by MTV Europe, several fan screening events, global media coverage via ABC News (US) and various networks of talent's city appearances, influencer and international press activities resulting in multi-million dollar earned press coverage
• Launched new digital strategy, improved implementation, measurement, KPI framework
• Launched new sub-brand, local educational platform and media campaign series to teach children about historical sites to inspire for travelling and exploring.

B2B:

• Revised go to market strategy to better align with business goals
• Heavily increased sales team activities by adding roadshows, participating in additional trade shows resulting in 20% sales increase at these events alone
• Worked with external vendors to increase bookings and guest nights
• Led redesign of trade show appearances at WTM London, ITB Berlin, IMEX Frankfurt, ILTM Cannes
• Guest speaker, panelist at industry events, ITB Berlin
• Created new collaborations with travel associations

International Tourism Diplomacy Relations

• Guest speaker, panelist at UNWTO General Assembly in 2019
• Gave several press interviews at various international events

• Strategic media pricing advisor to Leadership, set and sold internally media investment strategies and pricing models for global pitches with 10-40 individual markets across North America, EMEA, APAC, LATAM
• Led multicultural, geographically diverse teams in NA, EMEA, LATAM, APAC with strong success record of converting new business prospects to clients
• Successfully managed high volume, multi-market pitches with tight deadline deliverables
• Optimized processes achieving shorter timelines, greater accuracy and improved quality of offers
• Thought leader and presenter in global new business pitches for media pricing strategies, accountability, also presenting commercial offers including agency fee structures, levels to C-suite level clients
• Key negotiator for high-level global client contracts locking in double digit value improvement, closing new business prospects to clients
• Responsible for value delivery, client and auditor relationship management on several global clients such as Heineken, Honda, Beiersdorf
• Examples of key pitch wins: Heineken, Beiersdorf LATAM and Southern Europe, Estee Lauder, Pandora, Mondelez
• Advised local market Head of Investments on investment strategies to ensure global clients annual delivery targets are met
• Collaborated with Global Commercial, Legal, Account teams to deliver business goals

Key wins: Aviva (Insurance), Iglo (CPG)

• Built new B2B marketing strategy to effectively engage with key prospects, current clients and press
• Created "Lifting Lid" seminar days for clients and prospective partners to educate on key topics such as programmatic buying, performance marketing
• Led several media pitches, acting as producer by aligning all functions from strategy, client teams, investment, legal and finance to deliver outstanding propositions
• Developed new client prospecting strategy and database
• Managed creative production team responsible for creative, marketing collateral design and pitch theatre design

• Head of Sanofi media account, Hungary was one of top 10 global markets
• Redesigned processes and workflows, built agency team via hiring and mentoring
• Introduced Client- Agency training exchange days to develop better understanding for both sides of workflows and processes
• Achieved 94% score on Client annual evaluation of agency team for strategic planning, innovative media partnerships, media buying, and account management
• Led regional media pitches for L'Oreal CEE and Toyota CEE, won Toyota CEE account for Hungary, Czech Republic, and Slovakia

• Defined annual trading strategy for TV, Press, Outdoor, negotiated conditions and media income contracts with media owners for: Universal McCann, Initiative
• Significantly increased Magna media income on TV, Press, Outdoor trading
• Forecasted media market investments internally and for Magna Global NY
• Represented Magna at various industry events
• Relevant training: Complete Skilled Negotiator – Gap Partnership, ranked as Nr 1. among trade directors participated in training

• Designed and implemented trading strategies and methods delivering outstanding commercial growth via pricing and value propositions
• Built excellent relations with clients and media owners at all levels, from top management to brand managers, key accounts
• Defined and presented annual negotiations and buying strategy to all clients including: L'Oreal, Telenor, Ferrero, Bayer, Mars, SC Johnson, Starbev
• Negotiated 25% better TV prices and quality conditions vs market
• Won several new business tenders as Head of Buying such as Ferrero, L'Oreal
• Previously - Head of L'Oreal team - overseeing all L'Oreal Luxury, L'Oreal Paris, Garnier, Maybelline brands media planning and buying