Anna Micheletti

• Maximize Meningococcal Francise business exploiting opportunities in terms of targets, channel and marketing positioning
• Lead the cross functional team in order to translate external and internal insights coming from patient market researchs, field force, KOLs, medical department and competitive landscaper scenario in a winning marketing plan
• Build the Brand Strategy Map in order to set tactics oriented to exploit the product key issues and ensure aligment wth global strategy
• Own the price positioning in tender management
• Explore better channels to reach the specific targets and build the correct content strategy for each
• Efficient performance track by metric setting and monitoring

- Lead CNS Marketing Team that is in charge for definition, implementation and release of marketing strategies of CNS Portfolio, in synergy with Global Marketing objectives and Local Cross-Functional Team.

- Set and implement tactics, balancing digital and traditional channels, by a holistic customer matrix, based on personas path, covered/not covered characteristic and potential.

- Maximize current RX CNS portfolio business, exploiting new marketing positioning, new synergies among the whole company business (RX, GX and OTC) and continuous strategy update and adaptation according to local needs.

- Draw a patient journey within Mental Health treatment in order to set areas for exploiting potentiality of marketing activities.

- Responsible for definition, implementation and release of marketing strategies related to the Off-patent Cardiovascular Product Portfolio (anti-dyslipidemia and anti-hypertensive products).

- Maximize business results, through the implementation of strategies oriented to manage both the value of existing business and new growth opportunities

- Lead the Cross Functional Cardiovascular Team, for the definition of the strategic path, objectives and tactics and setting the correct metrics to evaluate results

- Marketing plan presentation in terms of critical success factors, strategies, tactics, projects and business objectives to the CFT and release the marketing plan to Sales Force

- Set and release promotional material, projects and marketing activities that maximize the promotional effort for each kind of customer.

- Marketing ambassador for Digital Transformation implementing new channels for customer promotion (HCP portal, Social network campaigns, disease awareness campaigns), monitoring of periodic business results,

- Governance of product supply processes through the long range forecast definition and management

- Interface with CV Global Team for the alignment of company strategies on Cardiovascular products, for sharing best practices and cross-pollination

Responsible for the definition, implementation and release of marketing strategies related to the Anti-Infective Product Portfolio.

Responsible for definition, implementation and release to the sales network of offers based on voice, SMS, VAS services dedicated to consumer customers.

Responsible for definition, implementation and release to the sales network of offers based on voice, SMS, VAS services dedicated to consumer customers.