Anna Ledger

Overseeing a diverse range of duties running an independent lingerie shop. These include the buying for the business, customer orders, improving sales, running the website, managing a team, training, marketing tasks and merchandising. Well trained at bra fitting and post-mastectomy bra fitting. Confident with lingerie styling and guiding customers to find the right size and style for them. Good knowledge of lingerie, brands and retail practices. Communication skills and experience building strong relationships with customers and brands. Competent with computer skills, curating content for advertisements, brochures and marketing emails, writing editorial for local magazines and updating the website.

Van de Velde brand trip, touring the headquaters in Belgium. Seeing the running of a global business from the design studios, to manufacturing to packing. Training covered brand identity, history and social media.

Lingerie styling bootcamp for Marie Jo and Prima Donna. In depth training on bra styles and functions, materials and components and visual merchandising.

Training covering post-surgery bra fitting, specialist products and care. Product training on ranges, fabrics and branding.

Educating the ladies on bra fitting, bra styles and their benefits. Creating good connections with the local community and promoting the shop

Training on product ranges, bra styles, components, benefits and selling points. Followed by bra fitting on models

Leading the Lingerie Section of a Charity Fashion show raising money for Keeping Abreast. The Charity supports women going through breast cancer treatment facing the idea of surgery. Models were real women who have used the charity and have undergone a lumpectomy or mastectomy and reconstructive surgery. Tasks included bra fittings with the models and styling them in lingerie to look amazing.

In depth bra fitting course. Covering bra styles, fitting techniques for lingerie including maternity, swimwear, sports bras.