Anna Hayes
Gillingham,Dorset
Summary
Quota-driven Enterprise SaaS sales professional with 4+ years in strategic outbound lead generation and opportunity creation, partnering closely with Account Executives to build predictable, high-quality pipeline. Supported by 3+ years in international supply chain and distribution operations, giving me a strong commercial foundation for conversations involving complex environments, multi-stakeholder alignment, and operational impact. I thrive in Enterprise sales cycles where strategic discovery, stakeholder access, and value-based conversations drive outcomes. My approach blends disciplined execution with a Challenger-style, problem-framing mindset. Recognised for reliability, consistent quota attainment, and strong collaboration across Sales, Marketing, and Operations.
Overview
8
8
years of professional experience
Work history
Senior Sales Development Representative
Syncron
Birmingham
12.2024 - Current
- Monitored analytics regularly to understand buyer behaviour patterns thereby tailoring pitches accordingly.
- Nurtured leads through personalised follow-up communications, increasing conversion rates significantly over time.
- Developed and maintained a robust sales pipeline by continuously prospecting for new business opportunities.
- Identified potential clients through extensive market research, resulting in a wider reach of the company's products.
- Conducted thorough competitor analysis for better positioning of our offerings in the marketplace.
- Represented company at trade fairs and exhibitions; presented product demos professionally attracting potential partners and distributors.
- Worked closely with marketing teams to develop impactful sales collateral that effectively communicated value propositions.
Senior Sales Development Representative
Conga
London
11.2021 - 11.2024
- Generated and qualified SQL pipeline for mid-market revenue teams with a strong focus on deal-ready opportunities
- Consistently attained quota across multiple quarters, especially in outbound SQL delivery, stakeholder engagement, and funnel progression
- Ran multi-channel sales cadences and account qualification sprints using intent intelligence from 6sense
- Owned CRM governance, forecast discipline, activity tracking, and stakeholder mapping in Salesforce
- Coached BDR peers in call workshops, campaign days, and cadence execution playbooks
- Organized outbound sales activation days, campaign sprints, and internal pipeline call-out events
- Remote
International Distribution & Export Operations Coordinator
Neals Yard Remedies
Gillingham
12.2018 - 11.2021
- Managed commercial account communication across international retail, wholesale, franchise and export channels
- Owned export compliance and documentation accuracy (MSDS, COO, Commercial + Shipping invoices, packing lists)
- Coordinated delivery success via partners including 3PL, Warehouse, Freight and Finance stakeholders
- Strengthened client trust through high-speed operational communication, stock line ownership, and commercial clarity
Strategic Sourcing & Supply Chain Services Analyst
Merck
Gillingham
01.2018 - 11.2018
- Processed and coordinated orders and backorders in SAP ensuring inventory and compliance readiness
- Sourced and managed SDS documentation and aligned partner communications
- Delivered strong stakeholder communication ensuring parts, data, and documentation availability
Skills
- Enterprise-Market Sales & Customer Engagement (DACH Focus)
- Pipeline Generation (Cold Calling, Email Outreach, LinkedIn Prospecting)
- Opportunity Qualification (MEDDPICC rigor stakeholder mapping)
- Account Expansion
- Cross-Functional Revenue Orchestration (Sales CS Finance Operations)
- Sales Campaign Leadership, Team Enablement & Cadence Ownership
- CRM & Sales Tech Proficiency (Salesforce, Outreach, 6sense, SAP)
- Salesforce
- Outreach
- 6sense
- SAP
- MEDDPICC Qualification
- Field-event pipeline generation
Languages
German (native)
Native
Russian (native)
Native
English (fluent)
Fluent
Hobbies & Personal Strength Indicators
Cooking (multi-cultural nuance awareness), Gardening (patience + strategic planning), Hiking + Travel (DACH cultural fluency + adaptability, resilience, curiosity)
Accomplishments
- Consistent quota attainment across multiple quarters with stable outbound SQL delivery
- Direct partnership with AEs—converting qualified pipeline into commercial sales opportunities
- Executive stakeholder penetration across the DACH mid-market
- Leadership in revenue-activating campaigns, call sprints, and BDR enablement days
- Cross-functional deal orchestration spanning Sales, Ops, 3PL and Finance
- Field-event driven pipeline generation and measurable value ownership
- Commercial understanding of customer service levers including pricing accuracy and supply readiness
Commercial & Operational Insight Highlights
- Engaged decision makers across Pricing, Procurement, Finance, and Service personas
- Led strategic discovery calls and framed problems prior to demo validation
- Worked directly AE-aligned pods to transition leads → revenue opportunities
Timeline
Senior Sales Development Representative
Syncron
12.2024 - Current
Senior Sales Development Representative
Conga
11.2021 - 11.2024
International Distribution & Export Operations Coordinator
Neals Yard Remedies
12.2018 - 11.2021
Strategic Sourcing & Supply Chain Services Analyst
Merck
01.2018 - 11.2018