ANNA HANSMEIER

Leading the global colour, material, and finish strategy for Range Rover Bespoke and Core programs. Managing both interior and exterior elements, overseeing long-range vision, seasonal execution, production, and lifecycle management.

Colour Vision & Strategy:

• Defining long-term and seasonal colour strategies aligned to brand DNA, consumer insight, and commercial objectives.
• Acting as senior decision-maker for colour and finish direction across bespoke, limited edition and core product lines.
• Building scalable colour systems balancing innovation, consistency, durability and manufacturability.
• Developing tactile interior material strategies that enhance perceived comfort, haptic feedback, and user interaction.

Creative Direction & Brand Storytelling:

• Shaping immersive colour and material narratives for show cars, global launches, market editions and private clients.
• Delivering emotionally resonant, performance-driven colour storytelling, brand recognition and luxury positioning.

Cross-Functional Leadership:

• Leading and collaborating with UX and engineering teams to ensure colour and material choices enhanced usability and emotional engagement.
• Influencing senior stakeholders through clear perspectives, data-driven insights, and compelling storytelling

Innovation, Performance & Sustainability:

• Leading sustainable colour and finish innovation, pushing beyond conventional processes while safeguarding performance and durability requirements.
• Assessing material life cycles to balance durability, environmental impact, and cost efficiency.

Process & Tools:

• Implementing a digital CMF workflow and library system, improving transparency, speed-to-market and supplier performance.
• Ensuring clear design briefs, efficient handover and strong collaboration across global teams.

Led the global CMF and product design strategy across women's bags, accessories, hard goods and lifestyle collections sold across all markets.

• Defined global seasonal collections, including six seasonal franchise collections across Women's bags, hard goods, accessories and back-to-school range sold across all global markets.
• Translated macro trend and consumer behaviour insights into cohesive global CMF systems.
• Shaped creative briefs with a balance of strategic clarity and creative intuition, pinpointing gaps and opportunities that strengthened product lines and elevated brand storytelling. Drew on trend forecasting and emerging technologies to shape seasonal direction, keeping concepts culturally attuned, forward‑looking, and commercially grounded. Collaborated closely with cross‑functional partners to turn insights into compelling visual narratives that supported brand differentiation and sustained creative momentum.
• Led and mentored a multidisciplinary design team and global suppliers, balancing creative freedom with strategy alignment and delivery.
• Introduced mono-material strategies to improve recyclability and simplify end-of-life processing while integrating bio-based and recycled substrates into seasonal CMF systems.
• Partnered with merchandising, development, and external suppliers to translate consumer insights and trends into CMF strategies.
• Collaborated with suppliers and sourcing teams to validate finishes across a variety of textile finishes, chrome hardware, and polymer substrates.

CMF-focused consultancy delivering end-to-end colour, material and product strategies across footwear, accessories, apparel and lifestyle products.

• Directed long-range CMF vision and seasonal execution for luxury and lifestyle brands across established and start-up brands.
• Synthesised cultural, behavioural and material trend research into long-range CMF strategies across global markets.
• Led full CMF lifecycle from palette standardisation through production readiness, improving speed-to-market
• Delivered strategic trend storytelling presentations to executive stakeholders and clients, influencing seasonal investment decisions.
• Acted as senior strategic partner to founders, creative directors and product leadership teams.
• Collaborated with suppliers, negotiation and sourcing teams to validate finish and technical specification in preparation for production.
• Implemented digital colour libraries and PLM systems to ensure global consistency and scalability.