Anna Dore

Developed a sustainable B2B sales strategy, to increase market share for Reynaers products. Produce budget forecasts for the UK board of directors, working as part of the senior UK management team.

Manage and develop a team of highly motivated customer service and estimation staff to manage customer expectations and assist in the specification market growth plan
Develop and manage relationships with key fabricators and installers.
Result, a 6% over budget sales growth.
Develop relationships with Architects/Specifiers, I implemented CPD (Continuous Professional Development) workshops, which are vital to increase market awareness of Reynaers in the specification market
and form a central part of my overall growth strategy.
My sales strategy increased installer numbers by more than 20% in a challenging market, this metric is further enhanced by a 53% increase in live projects that were converted into contracts for Reynaers Fabricators.

Prepared an ambitious 3-year growth strategy for a small business looking for a significant increase in revenue
Built a successful team of internal sales staff, to generate new business opportunities to ensure sales targets were met or exceeded.
Within 2 years my sales strategy increased business revenue from £4m to £8m per annum with profitability maintained, and gross margin increased.

Produced sales and profit forecasts for the Board of Directors.
Enhanced the client base through networking at regionally organized product seminars, resulting in AMI getting a vastly increased exposure to its target market, and the resulting increase in revenue.
Arranged new marketing initiatives with innovative methods of increasing brand awareness within a strict budget.
Introducing the concept of social media to the business, which as part of my overall sales strategy increased our company’s profile to our target market and allowed specific targeting of potential new clients.
Developed and delivered CPD seminars to launch a new Fire Rated Balustrade system,”Firetek” specifically designed at residential high-rise projects over 11m. this promotion resulted in an increased revenue of
£2m over a 2-year period.

Increased sales area sale 3% to 8% annually.
New business development - Worked with Saint Gobain and Guardian
Glass to find cutting solutions for the float line facilities - Both became top 10 customers for the Bohle Uk as a result.
Technical consultative solution-based sales - Automatic Glass cutting
solutions and machinery sales to find tailored customer solutions.
Set up a database to monitor competitor activity/pricing structures and
product developments to ensure we remain market leaders.
Arranged monthly meetings with existing and new customers to develop stronger relationships and ensure organic growth, an example being, Alvaston Glass, which I grew from a £10,000 account to £22,000
turnover account in a 3-year period predominantly in architectural
hardware products.
Assisted with exhibitions in the UK and abroad.