ANKUR GUPTA
London
Summary
Innovative Brand Manager with knack for developing compelling campaigns that boosts brand salience and drive consumer engagement. Successfully led crossfunctional teams to deliver impactful marketing strategies, resulting in significant market share growth and enhanced brand loyalty. Known for creating cohesive brand narratives and award-winning activations.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Brand Manager
Mondelez International
Mumbai
2022.10 - 2024.12
- Built brand love through strategic communication, activation and innovation initiatives
- Refined brand proposition unlocking new areas of growth;
- Launched new SKUs expanding presence in focused markets;
- Led product renovation resulting in improved taste credentials;
- Launched thematic communication;
- Launched first ever NFT campaign for Mondelez International;
- Prepared framework for hyper personalized communication
- Managed brand P&L to ensure financial health and stability
- Drafted annual brand plans aligning all key stakeholders for cohesive strategy
- Led partnerships with Creative and Media agency to improve brand visibility
- Facilitated efficient operations between cross functional teams
- Managed Celebrity brand ambassadors for heightened brand recognition
- Managed A&C budgets to support strategic goals
Client Services Director
Ogilvy
Mumbai
2019.07 - 2022.10
- Drafted brand strategies and managed daily operations for Mondelez, Unilever, and Kimberly Clark accounts
- Launched new brand positioning for Clinic Plus (Unilever) and Huggies (Kimberly Clark)
- Nurtured strong relationships with clients, internal stakeholders, technology partners, production companies, and media agencies
- Forecasted business growth
Client Services Director
Cheil
New Delhi
2017.09 - 2019.01
- Brand lead on Samsung (mass segment mobile phones)
- Launched Global campaign for Samsung mass segment mobile handset with teams from UK, LATAM and South-East Asia region
- Collaborated with regional marketing teams to develop innovation across all communication channels
General Manager
Scanad (Part of JWT - Now VML)
2015.03 - 2017.08
- Served as office head and strategy lead for Global and local brands
- Developed business forecast
- Led team of 12 direct and 30 indirect team members
- Drove brand strategy initiatives for Heineken, Airtel, Prime Insurance, I&M Bank and UNICEF
Brand Manager
Max Bupa Health Insurance
New Delhi
2014.03 - 2015.02
- Developed Brand Positioning and activation strategies
- Established consistent brand messaging across multiple platforms
- Launched integrated multimedia campaigns improving brand metric scores
- Led cross-departmental teams to ensure successful product launches
- Created compelling content strategies to boost consumer engagement
- Ensured compliance with regulatory bodies to mitigate risks
- Oversaw budgeting processes to optimize expenditures and maximise profitability
Account Director
Ogilvy
New Delhi
2010.10 - 2014.02
- Developed brand strategy for India's largest IMFL brand - Royal Stag and Royal Stag Barrel Select
- Launched Jameson in India
- Authored strategy for 'Clean India' initiative in partnership with UNICEF
- Introduced Honda Jazz in India
- Formulated brand strategy for Voltas to enhance brand relevance
Education
Bachelor of Commerce - Marketing and Economics
Symbiosis Society's College of Arts, Commerce and Science
03.2006
A-Levels - Economics, Accountancy
Don Bosco School
03.2003
Skills
- Brand strategy and positioning
- Creativity and innovation
- Multi-channel campaigns
- Digital marketing expertise
- Communication proficiency
- Project management
- Stakeholder management
- Commercial acumen
Certification
Behavioral Economics, Ogilvy Consulting UK, 2021-03-01
Right To Work
Skilled worker (Partner), Visa share code to be sent on request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Awards
- Cannes
- LIA
- D&AD
- The One Show
- Clio
- Effie's
- Guinness World Record
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Software
Microsoft Office
Microsoft Excel
Microsoft Powerpoint
Timeline
Brand Manager
Mondelez International
2022.10 - 2024.12
Client Services Director
Ogilvy
2019.07 - 2022.10
Client Services Director
Cheil
2017.09 - 2019.01
General Manager
Scanad (Part of JWT - Now VML)
2015.03 - 2017.08
Brand Manager
Max Bupa Health Insurance
2014.03 - 2015.02
Account Director
Ogilvy
2010.10 - 2014.02
Bachelor of Commerce - Marketing and Economics
Symbiosis Society's College of Arts, Commerce and Science
A-Levels - Economics, Accountancy
Don Bosco School