Ankit Malik
Branding and Digital Marketing Professional
Summary
Implements strategic and tactical brand marketing campaigns to drive engagement and conversions. Focused experienced in overseeing social media marketing for growing organizations while managing relationships with high-profile clients and translating marketing and branding needs into results-driven strategies.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Digital Media Specialist
Precision Creative and Media
10.2023 - Current
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Managed online and mobile acquisition programs with focus on CPA, CPI and CPC.
- Researched and developed new campaigns across multiple channels.
- Formed profitable paid search strategies in collaboration with decision-makers.
- Coordinated influencer marketing partnerships that led to increased brand exposure and customer acquisition.
- Worked with external advertising agencies by coordinating and completing multiple projects.
- Enhanced brand visibility with the creation of high-quality visual and written content for various platforms.
Digital Marketing (Freelance)
Ridgeway Cars
03.2023 - 10.2023
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Increased lead generation through the creation of targeted social media campaigns and engaging content.
- Enhanced customer engagement with the development of a comprehensive content marketing strategy, including blog posts, infographics, and video content.
- Conducted competitor analysis to identify gaps in the market and opportunities for growth, enabling strategic planning and execution of targeted marketing campaigns.
- Implemented influencer marketing initiatives to effectively reach target audiences and expand brand reach.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
Web Marketing Executive
Donna Laine Fine Jewellery
11.2022 - 01.2023
- Planned and executed events and marketing programs to increase qualified leads.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Social Media Strategist - Group Manager
Times of India Group (Mirchi)
01.2022 - 09.2022
- Assisted in launching new app for the organization
- Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
- Trained team members on best practices and platform-specific nuances, elevating overall competency in managing social media accounts.
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
- Analyzed performance metrics, refining strategy based on data-driven insights.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Increased audience engagement with innovative content and consistent posting schedules.
- Stayed current on emerging trends within the realm of social media as well as industry developments by attending webinars, conferences, and networking events, applying newfound knowledge to enhance ongoing strategies.
- Enhanced brand visibility by creating and executing comprehensive social media strategies.
- Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.
- Ensured compliance with industry regulations, maintaining a positive online reputation for the organization.
- Produced visually appealing graphics optimized for each platform''s dimensions and specifications.
- Implemented social listening tools to monitor brand sentiment, addressing customer feedback promptly and professionally.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Assistant Digital Marketing Manager
Banner Buzz, Group Bayport
09.2019 - 05.2021
- Created individual content for UK, USA, NZ, IND and AUS
- Developed creative concepts for brand promotions
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Enhanced brand reputation with targeted crisis management strategy on social media.
- Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
- Spearheaded successful influencer collaboration campaign, broadening brand exposure.
- Designed and executed social media training program for new hires, ensuring high-quality content production.
- Facilitated cross-departmental workshops to integrate social media best practices company-wide.
Digital Consultant
Southed Fertility & IVF
07.2018 - 08.2019
- Improved client''s online visibility by developing and implementing comprehensive digital marketing strategies.
- Optimized conversion rates, implementing strategic landing page designs and A/B testing methods.
- Provided expert consultation services on best practices in digital marketing, resulting in client satisfaction and repeat business opportunities.
- Increased customer engagement by designing responsive email marketing campaigns tailored to target audience segments.
- Strengthened brand identity through the creation of compelling content and engaging social media presence.
- Collaborated with cross-functional teams to ensure cohesive integration of digital initiatives within broader business objectives.
- Stayed current with industry trends, incorporating new technologies into client offerings when appropriate for improved results.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
Digital Marketing Lead
9ZMedia (Agency)
08.2015 - 07.2018
- Developed targeted email campaigns that drove significant increases in open rates and clickthroughs.
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
- Managed social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
- Created compelling content that effectively communicated brand messaging across multiple platforms.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
- Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
- Enhanced brand visibility with creative digital marketing initiatives, including email marketing and online advertisements.
- Increased website traffic by implementing effective search engine optimization strategies.
- Implemented strategic keyword research to guide the development of optimized web content, driving organic search traffic growth.
- Conducted comprehensive competitor analysis to identify areas for improvement in digital marketing strategy execution.
- Led a team of digital marketers to develop innovative solutions for client challenges, resulting in improved customer satisfaction ratings.
- Incorporated user-generated content into digital marketing efforts, fostering a sense of community among customers and encouraging brand loyalty.
- Continuously adapted digital marketing strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field.
- Coordinated influencer partnerships that successfully expanded brand reach while maintaining authenticity and trust among target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created social media content with innovative brand messaging to support new services.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Social Media Manager
i2k2 Networks (Agency)
07.2013 - 12.2014
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Social Media Campaign Lead
OMLogic (Agency)
11.2011 - 07.2013
- Utilized social listening tools to monitor online conversations, identifying trends for potential campaign ideas.
- Boosted engagement rates with compelling content creation and strategic scheduling of posts.
- Coordinated cross-promotional efforts with other departments, ensuring a consistent message across all channels.
- Monitored competitor activity, staying informed on industry trends and adjusting strategies accordingly.
- Leveraged analytics tools to track KPIs and measure the impact of individual campaigns on overall business objectives.
- Developed a cohesive social media strategy, resulting in a more targeted audience reach.
- Trained junior team members and developed guidelines for best practices in social media management, contributing to overall team success and growth.
- Provided regular reports to stakeholders detailing campaign progress and outlining opportunities for continuous improvement.
- Managed influencer partnerships to expand brand visibility and generate authentic user-generated content.
- Increased brand awareness by implementing creative social media campaigns across multiple platforms.
- Maintained an editorial calendar to streamline content planning and ensure timely execution of campaigns.
- Analyzed campaign performance using data-driven insights, optimizing future strategies based on findings.
- Managed paid advertising budgets responsibly while maximizing results through strategic bid adjustments and targeting refinements.
- Developed campaigns, led design, and tracked results.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Attended customer meetings, trade shows and conferences as company representative.
Education
Master of Science - Digital Marketing & Analytics
09.2022 - 10.2023
Bachelor of Arts - History
04.2012 - 01.2015
Skills
Social Media Strategy
Creative Direction
Internal Communications
Brand strategy
Paid Advertising
Audience Engagement
Digital Marketing
Content Marketing
Client Relationship Management
Brand Development
Visastatus
Graduate Visa Valid Till Feb- 2026
Personal Information
- Nationality: Indian
- Marital Status: Married
- Religion: Christian (Protestant)
Timeline
Digital Media Specialist - Precision Creative and Media
10.2023 - Current
Digital Marketing (Freelance) - Ridgeway Cars
03.2023 - 10.2023
Web Marketing Executive - Donna Laine Fine Jewellery
11.2022 - 01.2023
University of Winchester - Master of Science, Digital Marketing & Analytics
09.2022 - 10.2023
Social Media Strategist - Group Manager - Times of India Group (Mirchi)
01.2022 - 09.2022
Assistant Digital Marketing Manager - Banner Buzz, Group Bayport
09.2019 - 05.2021
Digital Consultant - Southed Fertility & IVF
07.2018 - 08.2019
Digital Marketing Lead - 9ZMedia (Agency)
08.2015 - 07.2018
Social Media Manager - i2k2 Networks (Agency)
07.2013 - 12.2014
Shobhit University - Bachelor of Arts, History
04.2012 - 01.2015
Social Media Campaign Lead - OMLogic (Agency)
11.2011 - 07.2013