Summary
Overview
Work History
Education
Skills
Timeline
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Anita Singh

Wigston Magna,LEC

Summary

Accomplished e-commerce professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability on e-commerce platforms. Highly organized, proactive, and punctual with a team-oriented mentality. Spearheads operations and strategies, plan implementation, and problem solving with ever changing Marketplace rules. Outgoing leader with strengths in communication and collaboration; natural leadership talent and high energy. Proficient in leveraging Marketplace and product knowledge to promote brand growth within Amazon and other platforms. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Succeeds in, and adapts to, busy and evolving environment with constant interruptions.

Overview

9
9
years of professional experience

Work History

International ECommerce & Strategic Support Spec.

Microsoft Corporation
11.2021 - Current
  • Collaborates with team to forecast based on sales and product profitability.
  • Strengthens branding initiatives by coordinating annual events to maximize outreach.
  • Research new International markets to drive brand expansion and awareness.
  • Works closely with government bodies and officials (foreign and domestic) to ensure product registration and compliance.
  • Project management: overseeing and executing the new custom label process and custom product process for the International Department.
  • SOP management: creates and implements new SOPs so current processes can be better understood and completed on time.
  • Works closely with International sales managers on projects and initiatives from start to finish.
  • Manages all International Marketplace expansion and relationships with 3PLs, warehouse teams, and account executives.

Ecommerce Account Manager, Amazon

Koch Industries, Inc.
05.2021 - 11.2021
  • Owns Amazon Seller Central USA and Canada channels along with Amazon Vendor Central USA and Amazon Vendor Central Canada
  • Manages day to day operations within all Amazon channels
  • Creates FBA shipments, new item setup, pricing, charge backs, customer service
  • Coordinates with Data Analyst to align on Amazon forecasting
  • Works closely with multiple departments to enhance and ensure best practices are created and followed, specific to the evolving Amazon environment
  • Reconciles replenishment orders and inventory as needed on a weekly/monthly basis
  • Manages evergreen and seasonal products within Amazon environment

ECommerce Marketplace Manager

Jelly Belly Candy Company
04.2018 - 05.2021
  • Spearheads and executes the strategy for Jelly Belly's presence and success on ecommerce marketplaces, focusing heavily on Amazon
  • Meets and exceeds given sales targets. Regularly doubles sales month over month within Amazon
  • Works closely with Digital Architect and Front End Developers to ensure smooth CX/UX and seamless transactions on JellyBelly.com
  • Troubleshoots and works relentlessly to resolve Amazon and Walmart listing issues, errors, and customer inquiries
  • Creates and maintains SKU lifecycles on all websites and marketplaces to improve sales
  • Works closely with Digital Marketing to brainstorm sales/promotions across all websites, including ACoS
  • Explores, improves, and creates process development within department or Company as needed
  • Develops expertise in product offerings and information, including ADA compliance
  • Reviews any and all consumer feedback, solves issues and escalates issues as needed
  • Collaborates with General Council and YELLOW to enforce Brand integrity across all marketplaces
  • Uses Photoshop to create and edit new images for websites and marketplaces to improve or add A+ content and information on Amazon
  • Determines item level order quantities and flow strategies and partners with Supply Chain to ensure timely and accurate execution of outbound shipments
  • Creates and executes Amazon FBA shipping plans and shipments. Reconciles as needed
  • Creates and reviews all Jelly Belly Direct SKU Product Structures to ensure accuracy of SKU setup and information as appropriate; including BITMAPS and Ingredient Statements
  • Owns website and marketplace forecasting/demand planning in a timely and accurate manner
  • Travels to Distribution Centers to oversee and understand operational frustrations, develops and implements process improvements
  • Works closely with Consumer Affairs, Forecasting, and Supply Chain to troubleshoot custom bulk orders, consumer complaints or any order issues
  • Develops and maintains new evergreen and seasonal baskets for websites and marketplaces
  • Works closely with sales channel department heads, responsible for the company's growing digital presence on ecommerce marketplaces. Manages targeted product sales strategies to drive revenue and brand awareness while continually testing, tracking, and optimizing for both revenue and ROI
  • Manages technical portion of Amazon marketplace account relationships; supports new business development, product placement and merchandising
  • Disputes and investigates account chargebacks within Amazon
  • Supports improvement standards of ecommerce KPIs while tracking Google Analytics, Amazon marketplace-provided administrative dashboards and other resources. Generates reports on a weekly, monthly, yearly, and as-needed basis
  • Works with Creative to coordinate photoshoots
  • Reports to Vice President Global Ebusiness
  • Oversees the Inventory & Order Fulfillment Coordinator
  • Key holder
  • Exceptional sense of humor and outgoing personality

EBusiness Inventory & Order Fulfillment Coordinator

Jelly Belly Candy Company
06.2017 - 04.2018
  • Liaison between, and supported, the eBusiness, Consumer Affairs, Purchasing, Marketing, and Public Relations departments. Supported the success of eBusiness by managing online product catalogs; ensured the smooth flow of orders; forecasted and monitored inventory in multiple catalogs; resolved customer service issues as needed
  • Exercised good judgement and discretion with regard to inventory/product management, forecasting and sales channel profitability for Amazon. Responsible for supporting all aspects of product catalog for internal and external commerce sites, including product structures, pricing, on-site categorization, product description copy (information accuracy, formatting, spelling, and grammar), and images
  • Managed sales/inventory forecasting and inventory levels versus sales trends/run-rates to ensure product availability and fulfillment with Amazon taking priority. Coordinated and communicated inventory conversions. Monitored expiration dates of products in eBusiness inventory via Aging Reports and recommended strategies for managing the aged products. Added/removed items from website catalogs as inventory levels and/or aging dictated and communicated changes to Consumer Affairs, eBusiness, and Fulfillment
  • Optimized product selection and sales, inventory planning, scheduling and delivery, compliance with fulfillment and customer-service policies. Communicated with Fulfillment and Consumer Affairs to ensure timeliness of order fulfillment for Amazon marketplace and other websites
  • Tracked fulfillment rates and troubleshot fulfillment-related issues, including Returned Merchandise Authorizations, noted trends and recommended strategies for improvement
  • Handled all external sales channel customer-service issues, as well as issued related escalated customer issues, delayed or lost shipments and fraud/chargeback activities
  • Communicated with other departments to stay informed about the evolution of the Company product lines, relayed information to relevant parties and provided eBusiness guidance as needed

Consumer Affairs Representative

Company Name
10.2014 - 06.2017
  • Provided written correspondence to consumer inquiries and responded to all consumer requests for written information without undue delay
  • Answered “Hot Line” calls and gave direct answers to questions whenever possible. Entered detailed information into consumer database, (CATS/CRS). Received and entered phone orders into computer (MOZU, KIBO, M3/INFOR). Researched and resolved order issues and documented in appropriate database(s)
  • Determined which calls and situations would require additional assistance or immediate attention by a member of the management team and contacted that source for the consumers as necessary
  • Responded to all types of consumer communications from a variety of sources
  • Resolved quality issues as needed
  • Completed appropriate paperwork for consumer replacements, arranged for product pick up if required, and followed up with other affected departments as appropriate. Gathered all pertinent information and resolved any issue possible during the initial contact
  • Created and maintained detailed computer files on all activities performed. Scanned and imported relevant correspondence and/or email, on quality and crisis calls handled to applicable computer database(s)
  • Trained multiple additional personnel for back up situations. Performed other duties as required by immediate supervisor/coordinator or other Company management
  • Answered all social media questions in a timely manner
  • Screened consumer orders for fraud, and completed drop ship orders.
  • Managed corporate front desk, greeted walk-ins and directed as necessary, handled multiline switchboard phone desk, assisted co-workers with clerical duties as needed

Education

Associate of Arts - Medical Billing And Coding

Solano Community College
Fairfield, CA
05.2014

High School Diploma -

Morning Star Academy
Hacienda Heights, CA

Skills

  • CPG & Retail, 8 years experience
  • Amazon Seller Central & Amazon Vendor Central
  • Amazon Seller Central Canada & Amazon Vendor Central Canada
  • International Marketplaces: Mercado Libre, Lazada, Amazon Mexico/Japan/EU, Shopee, Rakuten, & others
  • Lucid Charts, Mondaycom, Dropbox, Smartsheet
  • GS1 Canada, NOAA, FoodLogiQ,
  • Strong PC skills: Microsoft Suite, Mac IOS
  • Google Analytics & Data Analysis
  • Inventory Management, Forecasting & Demand Planning
  • Management & Leadership
  • Project Management
  • Direct Sales: DTC, B2C, B2B, DSD 1P, 2P, & 3P platforms
  • Business Development & Brand Management
  • Owns & Manages SKU Lifecycles
  • Owns Walmart Seller Center Marketplace, 3P
  • Customer & Client Support
  • Strong Analytical & Critical Thinking
  • ERP Order Management
  • SEO & some HTML
  • Syndigo
  • Acumatica
  • 65 WPM, 10-Key proficient

Timeline

International ECommerce & Strategic Support Spec.

Microsoft Corporation
11.2021 - Current

Ecommerce Account Manager, Amazon

Koch Industries, Inc.
05.2021 - 11.2021

ECommerce Marketplace Manager

Jelly Belly Candy Company
04.2018 - 05.2021

EBusiness Inventory & Order Fulfillment Coordinator

Jelly Belly Candy Company
06.2017 - 04.2018

Consumer Affairs Representative

Company Name
10.2014 - 06.2017

Associate of Arts - Medical Billing And Coding

Solano Community College

High School Diploma -

Morning Star Academy

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