Summary
Overview
Work history
Education
Skills
Websites
Certification
Languages
Affiliations
References
Timeline
Generic

ANITA MALIK

Summary

Enthusiastic Student committed to learning, developing skills in Marketing and team contribution. Self-directed and energetic with superior performance in both autonomous or collaborative environments working independently and collaborating with others on group projects. Proficient in both qualitative and quantitative methods, with a strong foundation in proposal writing and literature synthesis. Demonstrates entrepreneurial spirit in e-commerce and brand development.


Overview

10
10
years of professional experience
8
8
years of post-secondary education
1
1
Certification

Work history

E-Commerce and digital marketing brand manager

Mato London
, UK
02.2024 - 06.2025
  • Established a sustainable e-commerce brand focused on reusable drinkware.
  • Led all marketing campaigns across Amazon, TikTok, and Shopify.
  • Gained expertise in advanced SEO techniques and Google Analytics, digital ads, customer journey mapping, and sustainability-driven brand strategy.

Marketing Manager

Fatima Export & Import
05.2022 - 07.2022
  • Company Overview: (UK)
  • Implemented CRM integration (HubSpot) for streamlined lead management.
  • Developed digital marketing plans including email campaigns and Google Ads.
  • Helped improve client engagement by 25% through automation and analytics.
  • (UK)

E-Commerce Manager

Chandra Collections
01.2015 - 01.2021
  • Company Overview: (India)
  • Managed online product listings, advanced SEO techniques, Google Analytics, social media, and inventory logistics.
  • Increased online sales by over 40% through content strategy and platform optimisation.
  • Trained team on e-commerce tools and marketing platforms (Amazon, Flipkart, etc.).
  • (India)

Education

MSc Strategic Marketing Management - Marketing

Aston University
Birmingham
09.2021 - 02.2023

Master’s in Business Administration - Business and Marketing

Roehampton University
London
09.2010 - 09.2011

Master’s in Computer Applications - Computers

MDU University
India
08.2007 - 07.2010

BA - Maths Honours

MDU University
India
07.2003 - 06.2006

Skills

  • Google Analytics and SEMrush
  • HubSpot and Ahrefs
  • SPSS and qualitative methods
  • Canva and Mailchimp
  • Hootsuite and e-commerce expertise
  • Literature synthesis and proposal writing
  • Digital marketing strategy and brand development
  • Entrepreneurial mindset

Certification

  • HubSpot advanced SEO techniques and Google Analytics & Digital Marketing
  • Ahrefs & SEMrush advanced SEO techniques and Google Analytics Certifications
  • We Are Digital – Digital Marketing Bootcamp (16 weeks)

Languages

English
Hindi

Affiliations

  • Reading
  • Gardening

References

References available upon request.

Timeline

E-Commerce and digital marketing brand manager

Mato London
02.2024 - 06.2025

Marketing Manager

Fatima Export & Import
05.2022 - 07.2022

MSc Strategic Marketing Management - Marketing

Aston University
09.2021 - 02.2023

E-Commerce Manager

Chandra Collections
01.2015 - 01.2021

Master’s in Business Administration - Business and Marketing

Roehampton University
09.2010 - 09.2011

Master’s in Computer Applications - Computers

MDU University
08.2007 - 07.2010

BA - Maths Honours

MDU University
07.2003 - 06.2006

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ANITA MALIK