ANITA MALIK
Summary
Enthusiastic Student committed to learning, developing skills in Marketing and team contribution. Self-directed and energetic with superior performance in both autonomous or collaborative environments working independently and collaborating with others on group projects. Proficient in both qualitative and quantitative methods, with a strong foundation in proposal writing and literature synthesis. Demonstrates entrepreneurial spirit in e-commerce and brand development.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
E-Commerce and digital marketing brand manager
Mato London
, UK
2024.02 - 2025.06
- Established a sustainable e-commerce brand focused on reusable drinkware.
- Led all marketing campaigns across Amazon, TikTok, and Shopify.
- Gained expertise in advanced SEO techniques and Google Analytics, digital ads, customer journey mapping, and sustainability-driven brand strategy.
Marketing Manager
Fatima Export & Import
2022.05 - 2022.07
- Company Overview: (UK)
- Implemented CRM integration (HubSpot) for streamlined lead management.
- Developed digital marketing plans including email campaigns and Google Ads.
- Helped improve client engagement by 25% through automation and analytics.
- (UK)
E-Commerce Manager
Chandra Collections
2015.01 - 2021.01
- Company Overview: (India)
- Managed online product listings, advanced SEO techniques, Google Analytics, social media, and inventory logistics.
- Increased online sales by over 40% through content strategy and platform optimisation.
- Trained team on e-commerce tools and marketing platforms (Amazon, Flipkart, etc.).
- (India)
Education
MSc Strategic Marketing Management - Marketing
Aston University
Birmingham 2021.09 - 2023.02
Master’s in Business Administration - Business and Marketing
Roehampton University
London 2010.09 - 2011.09
Master’s in Computer Applications - Computers
MDU University
India 2007.08 - 2010.07
BA - Maths Honours
MDU University
India 2003.07 - 2006.06
Skills
- Google Analytics and SEMrush
- HubSpot and Ahrefs
- SPSS and qualitative methods
- Canva and Mailchimp
- Hootsuite and e-commerce expertise
- Literature synthesis and proposal writing
- Digital marketing strategy and brand development
- Entrepreneurial mindset
Certification
- HubSpot advanced SEO techniques and Google Analytics & Digital Marketing
- Ahrefs & SEMrush advanced SEO techniques and Google Analytics Certifications
- We Are Digital – Digital Marketing Bootcamp (16 weeks)
Languages
English
Hindi
Affiliations
- Reading
- Gardening
References
References available upon request.
Timeline
E-Commerce and digital marketing brand manager
Mato London
2024.02 - 2025.06
Marketing Manager
Fatima Export & Import
2022.05 - 2022.07
MSc Strategic Marketing Management - Marketing
Aston University
2021.09 - 2023.02
E-Commerce Manager
Chandra Collections
2015.01 - 2021.01
Master’s in Business Administration - Business and Marketing
Roehampton University
2010.09 - 2011.09
Master’s in Computer Applications - Computers
MDU University
2007.08 - 2010.07
BA - Maths Honours
MDU University
2003.07 - 2006.06