Anissa Mahrougui

Date – Present
Company Overview: Proofpoint is a global cybersecurity leader, protecting organisations against advanced threats targeting email, cloud, and collaboration platforms. Its integrated solutions help enterprises defend against phishing, malware, insider threats, and data loss, enabling secure digital transformation.

Role Summary:

Responsible for managing and expanding a portfolio of strategic enterprise accounts across the UK, with a personal annual target of $850K in ARR. Act as a trusted advisor to senior stakeholders, aligning Proofpoint’s security offerings with evolving threat landscapes and customer-specific security objectives.
Key enterprise customers include Johnson & Johnson, UK Power Networks, Harrods, Go-Ahead Group, and Savills.

Key Responsibilities & Achievements:

• Own and grow a portfolio of strategic UK-based enterprise accounts, serving as the primary point of contact and cybersecurity advisor.
• Drive revenue growth through strategic upselling, cross-selling, and renewals, consistently exceeding annual targets.
• Develop and execute detailed account plans tailored to each customer’s business goals, compliance needs, and cyber risk priorities.
• Partner with pre-sales, technical consultants, customer success, and marketing teams to deliver high-impact solutions and ensure customer satisfaction.
• Lead QBRs and executive-level engagements, providing insights and recommendations to strengthen security postures.
• Negotiate complex contract renewals and commercial agreements, ensuring win-win outcomes for customers and Proofpoint.
• Stay current on cybersecurity trends, regulatory changes, and competitive developments to maintain solution relevance and value.
• Travel frequently for in-person meetings and events to deepen relationships and support long-term client success.

Company Overview: Intigriti is a leading crowdsourced security platform connecting organisations with ethical hackers to strengthen their cybersecurity posture through bug bounty and vulnerability disclosure programs.

Role Summary: Led new business development and regional expansion across Europe with a personal target of $650K in NARR. Focused on driving cybersecurity transformation through offensive security initiatives, securing enterprise clients including Atos, Saint-Gobain, Sonae, and BNP Paribas.

Key Responsibilities & Achievements:

• Designed and executed go-to-market strategy to penetrate new sectors and geographies across EMEA.
• Closed net-new enterprise deals by leading complex sales cycles, from initial outreach to contract negotiation.
• Evangelised the business value of bug bounty programs to CISOs, security architects, and procurement teams.
• Applied MEDDIC methodology to qualify deals, develop close plans, and manage multi-stakeholder sales processes.
• Built and activated a regional partner strategy to expand reach and drive partner-led pipeline.
• Created impactful sales content, including outbound cadences, competitive campaigns, and value-based messaging.
• Delivered accurate sales forecasting and reporting to leadership, contributing to pipeline health and planning.
• Positioned Intigriti as a trusted innovation partner in offensive security, helping clients shift from traditional pen testing to continuous, crowdsourced testing models.

Company Overview: Secure Code Warrior is a SaaS platform that empowers developers to code securely by integrating security into the software development lifecycle through interactive, hands-on training.

Role Summary:
Led direct sales efforts across EMEA, developing a pipeline exceeding £2.9M and achieving a personal annual target of $650K in NARR. Played a key role in onboarding high-value enterprise customers including BNP Paribas, Adidas, BBVA, Total SA.

Key Responsibilities & Achievements:

• Built and executed a targeted go-to-market strategy across the EMEA region to drive awareness and adoption of secure coding practices.
• Led complex sales cycles end-to-end (stage 1 to closed-won), navigating enterprise procurement and compliance processes.
• Articulated technical solutions in business terms, translating product capabilities into measurable security outcomes.
• Developed and qualified pipeline through outbound initiatives, targeted campaigns, and partner-led activities.
• Engaged with C-level executives and technical stakeholders to deliver business cases aligned to risk reduction and regulatory needs.
• Applied MEDDIC methodology to assess deal viability, influence decision frameworks, and drive conversion.
• Delivered accurate forecasting and ensured CRM discipline and pipeline hygiene.
• Built and enabled a regional partner ecosystem through workshops, bootcamps, and technical enablement.
• Collaborated with customer success teams to ensure effective onboarding and program rollout post-sale.

Company Overview: Proofpoint provides software as a service and products for inbound email security, outbound data loss prevention, social media, mobile devices, digital risk, email encryption, electronic discovery, and email archiving.

• My Role: Strategically positioned Wombat within Enterprise accounts with more than 10,000 employees in France, Uk, Italy, Spain, the Middle East and achieve annual recurring new business targets of $ 500,000. Key new customers include Mobily, Lamborghini, Air Liquide, Ingenico, Auchan, Kuwait Petroleum Corporation, KPMG.
• Responsibilities:
• Evangelise solution values and best practices to C-suite
• Promote Proofpoint technology Vision and Strategic investments.
• Train internal Sales team on product
• Lead and Orchestrate full Sales Processes
• Accurately Forecast business and Maintain pipeline hygiene
• Engage with and Coach Partners to build Execution plan to land New Customers

• My Role: As a Territory Account Manager I was focused on hunting and developing new logo accounts between 1,000 to 4,000 employees in France and North Africa, achieving annual recurring new business targets of $ 350,000. Key new customers include Mauboussin, Leboncoin, France Television, Maroc TV, Casino Tranchant etc.
• Responsibilities:
• Uncover & Drive new business opportunities to achieve targets
• Articulate value propositions
• Collaborate closely with channel to generate pipeline and close new business

• My Role: As a Small and Medium Executive, I was tasked with focusing on hunting and developing new logos accounts with up to 1,000 employees. Target was to achieve an annual recurring new business target of $ 270,000. My key customers include SMACL, Europe Assistance, Barry Rogliano, La Française des Jeux etc.
• Responsibilities:
• Uncover new opportunities through cold calling
• Lead management & opportunity qualification
• Coordinate and deliver compelling product demonstrations
• Arrange partner sales call outs to build pipeline
• Train partners on solution selling & key messaging within my industry sectors

Company Overview: Kofax is a process automation software provider.

• My Role: I was in charge of response, lead management and opportunity development for Marketing and Sales in France. My target was to book sales qualified opportunities and generate a pipeline of $2.5 Millions per annum
• Responsibilities:
• Generate highly qualified sales opportunities for local AE’s
• Thoroughly qualify inbound leads from events, web inquiries and direct marketing initiatives
• Articulating the business value of Kofax products and solutions to C-level executives, line of business and IT professionals

Company Overview: Sun Microsystems is a company that sold computers, computer components, software, and information technology services.

• My Role: As an Inside Sales Rep I was charged with supporting the local AE’s and closing opportunities under $20K within the French speaking part of Switzerland. Target was $125K per annum.
• Responsibilities:
• Maintain working relationships with existing clients to ensure exceptional service and identification of potential new sales opportunities
• Identify appropriate prospects, set appointments, make effective qualifying sales calls and manage sales cycle to close new business
• Achieve sales goals by assessing current client needs and following defined selling process with potential buyers

Company Overview: Quantum Marketing is a Technology B2B Demand Generation company.

• Responsibilities:
• Maintain detailed records of outgoing and ingoing calls as well as follow up information and outcomes
• Meet and exceed projected weekly and monthly personal sales goals
• Persuasively engage the customer in conversation to explain how the solution will add value to their business and meet their needs