Anisha H Correia
London
Summary
Strategic marketer, creative thinker and lover of storytelling with over a decade of experience bringing brands to life through integrated campaigns, product launches and memorable customer experiences. I thrive on turning ideas into commercially successful marketing strategies that capture attention, build meaningful connections and deliver measurable business growth. From leading high-profile launch events and creative productions to managing partnerships, PR, agencies and multi-channel campaigns, I combine creativity with commercial thinking to create marketing that resonates with audiences and leaves a lasting impression.
Overview
8
8
years of professional experience
Work History
Commercial Marketing Manager
VIVACY UK
London, Mayfair
07.2025 - Current
- Lead the strategic marketing function for VIVACY UK & Ireland, partnering with the Managing Director and C-suite leadership to develop integrated marketing strategies that support commercial growth, product adoption and long-term business objectives across a portfolio of 600+ aesthetic clinics.
- Manage an annual marketing budget of £265,000, overseeing campaign investment, forecasting, supplier negotiations, agency management and ROI across product launches, digital marketing, PR, medical education and national events.
- Managed and mentored two Marketing Assistants while directing two external marketing agencies with combined project budgets of up to £85,000, leading campaign planning, creative production, digital strategy, social media execution and premium content creation from concept to delivery, enhancing team capabilities and campaign effectiveness.
- Produce and supervise premium video production and branded content, writing detailed filming briefs, interview briefs and event production briefs while overseeing videographers, photographers, agencies and creative suppliers to ensure exceptional content quality and brand consistency.
- Develop integrated social media strategies across multiple premium aesthetic brands, growing the company's professional audience by 2,000+ highly targeted B2B followers while significantly increasing engagement and brand awareness.
- Successfully led three national product launches, delivering integrated go-to-market strategies, commercial rollouts and educational campaigns that accelerated clinician adoption and strengthened market positioning.
- Directed the strategic UK launch of REJURAN®, delivering the company's flagship product launch event at The Store X, the home of London Fashion Week, overlooking Big Ben. Welcomed 260 healthcare professionals and industry leaders, coordinated six internationally recognised speakers from around the world, curated the end-to-end customer experience and collaborated closely with global stakeholders to deliver one of the company's most successful product launches.
- Played a pivotal role in accelerating the commercial success of REJURAN®, contributing to monthly revenue growth from £19,000 pre-launch to £86,000 following the national launch and educational roadshow, with continued momentum increasing monthly sales to £121,143, surpassing the monthly target of £114,951. This growth was driven through the successful execution of an integrated product launch strategy, targeted educational initiatives, multi-channel marketing campaigns and sustained customer engagement.
- Delivered one of the company's highest-performing integrated marketing campaigns, increasing social media profile views by 286%, from 28,000 before the REJURAN Roadshow to 109,800 within three weeks of the event through coordinated digital marketing, PR, event marketing and content strategies.
- Successfully launched STYLAGE® HydroMax, designing and executing a fully integrated B2C awareness campaign featuring a three-month London bus advertising campaign across Zones 1 & 2, influencer partnerships, vox-pop interviews, digital advertising and premium creative assets to increase consumer awareness and strengthen brand recognition.
- Successfully launched STYLAGE® XXL Mepivacaine, developing a national commercial rollout strategy that equipped healthcare professionals with tailored launch plans, educational content, sales collateral and live demonstration events to drive clinician adoption.
- Designed and implemented the UK commercial rollout strategy for NOVUMA®, creating all marketing, educational and sales enablement assets while supporting successful adoption through targeted campaigns and clinician education.
- Curate and deliver over 20 conferences, symposiums, educational meetings and product launches, managing exhibition stand design, customer experiences, event branding, logistics, supplier relationships, promotional campaigns and onsite content creation.
- Generate an average of 14 qualified marketing leads per month for the commercial sales team while supporting Territory Managers with strategic marketing campaigns, sales enablement tools and customer conversion initiatives that contribute to new business acquisition and competitor account switching.
- Develop and manage the full suite of commercial sales enablement assets, equipping Territory Managers with presentations, digital resources, educational materials, promotional collateral and campaign tools that support account conversion, customer retention and new business development.
- Manage relationships with more than 20 Key Opinion Leaders (KOLs), Faculty Members, Brand Ambassadors, influencers and leading Harley Street clinics, developing strategic partnerships that increase brand advocacy, clinician education and product adoption across the UK.
- Negotiated and managed high-profile brand collaborations, including South Korean international footballer Yang Hyun-jun (Celtic FC) and television personality Debbie McGee, overseeing talent management, campaign execution and stakeholder relationships from concept to delivery, driving increased brand visibility and engagement.
- Lead the company's UK PR and media relations strategy, managing relationships with journalists, editors and leading trade publications while developing press releases, editorial features and launch communications that have secured 15+ published features in industry-leading publications including Aesthetics Journal and PMFA Journal.
- Plan, host and produce national medical education webinars, collaborating with internationally recognised clinicians to develop educational content, manage live broadcasts and oversee registrations. Delivered webinars attracting 600+ healthcare professional registrations, outperforming global webinar performance.
- Coordinate multiple external suppliers simultaneously, including agencies, venues, exhibition contractors, printers, photographers, videographers, production companies and event partners, ensuring projects are delivered on time, within budget and to premium brand standards.
- Improved marketing operations and campaign delivery by introducing efficient processes, negotiating supplier contracts and strengthening cross-functional collaboration, supporting subsidiary's commercial growth.
Head of Marketing
Sync Dental Group
12.2024 - Current
- Developed and implemented integrated marketing strategies that enhanced brand growth, patient acquisition, and revenue generation in cosmetic dentistry, leveraging digital and offline channels. Devised initiatives to convert cosmetic patients into long-term private dentistry clients, reinforcing retention and lifetime value.
- Oversaw core marketing functions including social media, content creation, digital, CRM, brand & performance marketing, ensuring alignment with business objectives. Built a scalable marketing framework to support long-term growth & future team expansion.
- Managed media agencies to lead SEO across 7 practices, executed PPC strategy, and oversaw continuous website optimisation. Maintained 7 Google Business Profiles with timely review responses and complaint resolutions to safeguard brand reputation.
- Developed & implemented comprehensive marketing assets including CRM sales content, social media lead collateral, brochures, info packs, specialist bios, custom banners & branded compliance material. Maintained brand identity through custom-branded gift bags, event-specific booklets, signage, name plaques & waiting room videos. Led interior rebranding of 3 practices & established an on-site content studio doubling as a treatment coordination space.
- Organised Invisalign Open Days across 5 practices, coordinating dentists, treatment coordinators, and practice managers. Designed and executed targeted email campaigns and newsletters for a patient base of approximately 45,000 to drive engagement.
- Sourced & managed influencer partnerships, vetting based on medical suitability, engagement, reach & brand fit. Negotiated terms of service exchange & compensation. Oversaw campaigns end-to-end, including consent, creative briefs & scripts.
- Led design & execution of high-performing campaigns focused on lead generation & ROI. Optimised ad spend from £4.5K to £2.5K/month while increasing monthly leads from 80 to 170. Boosted ROI from £6-£8 to £16-£18 per £1 spent in 6 months. Inbound influencer requests replaced outbound outreach due to elevated brand visibility.
- Conceptualised & executed full Meta (Facebook/Instagram) ad campaigns including influencer sourcing, creative direction, scripting & content production. Built targeted ad sets with precise geo & demo segmentation. Designed automated chat prompts & high-converting promo offers.
- Managed a £120K annual marketing budget across 7 practices, allocating resources across uniforms, marketing assets, print, events, advertising, signage, promo items & digital tools. Oversaw spend on Meta ads, content accessories, editing software & decor sourcing to maintain brand consistency.
- Led cross-functional collaboration, managing a growing marketing team of 2 & working with sales, directors, IT, business development, dentists, shareholders & media agency. Coached a 3-person sales team on lead conversion & supported CRM automation in Salesforce.
- Built a scalable marketing blueprint including custom HTML email templates, IG templates, content script templates & reporting dashboards. Established foundational systems such as marketing calendars, brand/social strategies, rebrand rollouts, patient journey mapping, service flows, brand guidelines, social policies & KPI dashboards.
Senior Marketing Manager
LCS Design
03.2018 - 05.2024
- Achieved a significant revenue increase from R318,301 (2020) to R4,876,036 (2023) marking a total of 1432% growth. Expanded footprint from local to national (across South Africa) and international markets (Ghana, Zimbabwe, Malawi, Tanzania, Mozambique, Lesotho, and Angola) in 2 years.
- Achieved an average order value increase from R3,371 in 2020 to R11,027 in 2023 through a combination of up-selling, brand awareness growth and sales strategy.
- Develop and execute comprehensive digital marketing campaigns for B2B and B2C through META ads on Facebook & Instagram, Google Ads, Email Marketing and Influencer Marketing.
- Managed all social media accounts, creating engaging content to enhance brand presence and audience interaction while implementing SEO best practices to improve website visibility and traffic.
- Analysed consumer journey to curate and align touch points and brand collateral with overall marketing objectives across the business.
- Monitored online reviews, feedback, and social media posts, ensuring prompt and personalised responses while setting measurable goals for campaigns and ROI.
- The online store garnered 23,568 site sessions and 16,085 unique visitors in its inaugural year of 2020, followed by a substantial increase to 102,600 site sessions and 69,541 unique visitors in 2022.
Education
Post Graduate degree - Marketing Management
IMM Graduate School of Marketing
Johannesburg06-2006
Bachelor of Business Administration - Brand Management & Leadership
VEGA University
Johannesburg06-2004
Skills
- Integrated Marketing Strategy
- Brand Strategy & Positioning
- Product Marketing & Go-to-Market Strategy
- Campaign management
- Creative direction
- Content strategy
- Digital marketing
- Event & Experiential Marketing
- Partnership Marketing
- Influencer & Talent Management
- PR & Media Relations
- Agency & Supplier Management
- Commercial Marketing & Sales Enablement
- Customer Acquisition & Growth Marketing
- Budget Management (£265k)
- Presentation Design & Visual Communication
- Team Leadership & Cross-Functional Collaboration
Timeline
Commercial Marketing Manager
VIVACY UK
07.2025 - Current
Head of Marketing
Sync Dental Group
12.2024 - Current
Senior Marketing Manager
LCS Design
03.2018 - 05.2024
Post Graduate degree - Marketing Management
IMM Graduate School of Marketing
Bachelor of Business Administration - Brand Management & Leadership
VEGA University