ANIMISHA DRONAMRAJU

Present Client: Banking sector

2022 August - current

• Participate in discovery session to understand of client's requirements and identify data points.
• Implemented SAP and segment Contact data from various sources.
• Define goals to be achieved post implementation and integration.
• Setup users, assign roles and assignments, raise tickets for activation of branding, FTP, SAP, data views and import.
• Setup E-mail studio, authenticate ESP, email white listing, IP warmup and monitoring
• Email studio reporting, data views and analytics
• Mobile studio Long code and short code setup with block out window
• Setup Asset sharing across business units and use package manager to reuse journeys, automations and migrate entire journey
• Create custom journeys and automate marketing campaigns.
• Classify data based on security levels to maintain confidentiality
• Implement robust access control for RBAC to limit privileged access to sensitive data
• Understand data complexity and use encryption tools for protecting sensitive data.

• Created emails - standard, dynamic and Landing pages.
• Troubleshoot on production-related issues with SFMC
• Ability to Set up A/B or multi-variant testing
• Automate campaigns and set up complex journeys in Journey builder
• Strong SQL and data transformation Skills
• Build personalized or dynamic emails and landing pages in SFMC
• Worked extensively on Email Studio in SFMC
• Created custom data extension using SQL queries and filters
• Segment and pull dynamic subscribers for campaigns and triggered emails
• Understanding of policies and legal compliances of SFMC pertaining to Email Studio like CAN-SPAM and GDPR

• Coordinated with business to understand structure and resolve issues.
• Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.
• Create build and execute campaigns.
• Setup and Implemented Salesforce marketing cloud 2.0 org.
• Worked on Content builder to creating content templates.
• Integrated with Salesforce by using Marketing cloud connector.
• Connect Salesforce and marketing cloud integration
• Created custom Landing pages and Approval pages.
• Worked on Automation studios and also created related Activities.
• Worked on Lead creating process in Salesforce from landing pages
• Created Account, Data Extensions, Users, Roles under Administration Settings.

• Expertise in setting up admin related tasks such as creating users, Assigning profiles and roles to different business processes as per requirement and managed queues for data assigning.
• Implemented case management to convert all cases customers raise through mostly email as well as web forms and improve lead conversion rate.
• Created new custom objects, assigned fields, designed page layouts, custom tabs, components, custom reports
• Custom tabs, and Components to suit to the needs
  of the application.
• Implemented the workflows and approvals for various functional requirements.
• Used field level security along with page layouts to manage access to certain fields.
• Developed various custom reports and dashboards for data analysis.