Customer-focused marketing professional with a track record of improving customer journeys, retention, and advocacy through data-driven communication strategies. Skilled in developing onboarding and value-add campaigns, managing CRM systems, and creating engaging content across digital and offline channels. Proficient in HubSpot, Adobe Campaign, Salesforce, Google Analytics, Tableau, and other marketing tools. Adept at balancing creativity with insight to deliver measurable results that strengthen customer loyalty and drive growth.
Hi, I’m
Aniruddha Sawant
Cardiff,United Kingdom
Summary
Overview
5
years of professional experience
4
years of post-secondary education
Work history
JD Wetherspoon – The Prince of WalesCardiff, UK
Team Leader
03.2023 - 09.2025
Job overview
- Introduced process changes that cut wait times and lifted service efficiency by 20%.
- Mentored new hires, helping them get customer-ready 30% faster and maintaining 95% SLA compliance.
NDGTANewport, UK
Marketing Intern
06.2023 - 09.2023
Job overview
- Conducted market research and competitor benchmarking to inform launch of five new engineering courses.
- Developed campaign recommendations using SPSS and Tableau analysis, resulting in 15% increase in student enquiries.
Sharp Sales & ServicesPune, India
Sales & Marketing Assistant
04.2021 - 07.2022
Job overview
- Developed customer-centric email and digital communications, improving open and click-through rates by 15%.
- Enhanced customer retention and loyalty, achieving 90% repeat business and a 95% satisfaction rate by resolving issues promptly and creating supportive materials.
- Conducted field research to identify new customer segments, expanding the sales territory by 15%.
Gold’s GymPune, India
Marketing Coordinator
11.2020 - 03.2021
Job overview
- Improved CRM data accuracy by 25%, enabling more effective customer follow-ups and personalised communications.
- Created and managed customer lifecycle campaigns via social media and email, increasing engagement by 25% and conversions by 20%.
- Coordinated events and online community initiatives, building customer advocacy and strengthening retention.
Education
Cardiff UniversityCardiff
MSc from Marketing
09.2022 - 09.2023
University overview
- Modules: Marketing Analytics, Market Research, Brand Management
- Dissertation: Market Research Project to introduce new courses at NDGTA
Pune UniversityPune
BBA from Computer Applications
08.2017 - 11.2020
University overview
- Modules: Advanced Java, RDBMS, C++
- Dissertation: Developed POS software in VB.net
Skills
- Customer Lifecycle Management: Onboarding, retention, re-engagement campaigns
- Communication: Copywriting, newsletters, value-add content, case studies
- Campaign Optimisation: A/B testing, audience targeting, reporting dashboards
- Analytics & Tools: Google Analytics, Tableau, SPSS, HubSpot, Adobe Campaign, Salesforce CRM
- Content & Digital Marketing: Email marketing, SEO optimisation, event promotions
- Other: Budget management, stakeholder communication, Canva, Photoshop
Timeline
Marketing Intern
NDGTA
06.2023 - 09.2023
Team Leader
JD Wetherspoon – The Prince of Wales
03.2023 - 09.2025
Cardiff University
MSc from Marketing
09.2022 - 09.2023
Sales & Marketing Assistant
Sharp Sales & Services
04.2021 - 07.2022
Marketing Coordinator
Gold’s Gym
11.2020 - 03.2021
Pune University
BBA from Computer Applications
08.2017 - 11.2020
Projects
Projects
- Brand Campaign – Tiny Rebel (Cardiff University): Designed a Gen Z-focused launch campaign for a spirits brand, using Keller’s brand equity model and a graffiti-inspired creative strategy to stand out across digital and out-of-home platforms.
- Customer Segmentation – Airbnb (Cardiff University): Applied SPSS clustering analysis to identify high-retention customer groups and modelled promotional performance by geography, improving ROI predictions for targeted ads.
- POS System Development – Pune University: Built a VB.net and MS Access Point-of-Sale system that reduced manual entry errors and improved sales tracking for small retailers.