Second year Politics and Global Studies student with a passion for marketing, public relations and social media content creation.
I'm especially interested in exploring how global issues and digital media intersect, using strategic communication and creative storytelling to increase awareness, encourage engagement, and make an impact. Influencer marketing initiatives, audience targeting, and using TikTok and Instagram to reach a larger audience.
Carried out market research to comprehend consumer behavior and advertising trends for the teen and young adult audiences.
Created and presented influencer marketing plans to advertise the new apparel line GashLuxe, effectively increasing the brand's presence on Instagram and TikTok.
Worked together with the creative team to create interesting social media posts for target audiences.
prepared campaign performance reports and helped with client account management.
Took part in brainstorming meetings to provide creative solutions and ideas for advertising.
Research and Analytical skills