Overview
Work History
Education
Skills
Timeline
Generic

Angeline M. Urie

London

Overview

29
29
years of professional experience

Work History

Marketing and Public Relations Consultant

Tall Poppy Media
06.2019 - Current
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Secured high-profile media coverage for clients through targeted outreach and relationship building.
  • Increased client visibility with well-executed event planning and promotion efforts.
  • Built strong relationships with influential media contacts, enhancing opportunities for positive exposure.
  • Spearheaded thought leadership initiatives, positioning clients as experts in their respective industries.
  • Expanded market reach through well-executed trade shows, conferences, webinars, or other industry events participation.
  • Boosted company revenue with the implementation of targeted advertising initiatives.


Director of Corporate Communications

Goyard
12.2014 - 06.2019
  • Built strong relationships with key industry influencers, resulting in increased media coverage and positive public persona.
  • Cultivated strong corporate image and identity with clear branding.
  • Wrote engaging and successful press releases to control information and public opinion.
  • Maximized event exposure by coordinating interviews, securing speaking engagements, and managing on-site logistics.
  • Developed compelling story angles that resonated with journalists and resulted in increased coverage opportunities.
  • Collaborated with marketing teams to ensure cohesive messaging between advertising campaigns and press initiatives.
  • Established an internal communications program to keep employees informed about company news and developments.
  • Managed multiple projects concurrently, prioritizing tasks based on deadlines while maintaining exceptional attention to detail.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Enhanced brand reputation by developing and implementing strategic corporate communications plans.
  • Increased employee engagement through the creation of targeted internal communications campaigns.
  • Streamlined external messaging by collaborating with PR agencies and media partners on press releases, interviews, and events.
  • Managed crisis communications effectively, minimizing negative impact on company reputation.
  • Strengthened stakeholder relationships through regular updates on company performance and industry trends.
  • Improved overall message consistency by creating and enforcing corporate communication guidelines across all departments.
  • Drove successful product launches with comprehensive communication strategies tailored to each target audience segment.
  • Optimized internal communication channels for seamless information flow between departments, reducing redundancies in processes.
  • Coordinated executive thought leadership efforts to establish credibility within the industry and attract new business opportunities.
  • Elevated event visibility by managing all aspects of event planning, from concept development to post-event follow-up activities.

Director of Corporate Communications

Luca Luca
06.2004 - 03.2009
  • Elevated brand recognition by developing and implementing strategic public relations campaigns.
  • Secured high-profile media placements with targeted pitching and relationship-building efforts.
  • Led successful product launches by coordinating comprehensive PR activities, including press releases, influencer collaborations, and event planning.
  • Oversaw effective media training for executives to ensure consistent messaging across interviews and appearances.
  • Led crisis communications and media relations activities in response to challenging situations.
  • Collaborated closely with marketing teams to align public relations efforts with overall business objectives.
  • Mentored junior team members to develop their skills as PR professionals while maintaining a high-performance culture within the department.
  • Coordinated special events such as press conferences or product launch parties resulting in increased brand awareness and media coverage.
  • Cultivated a robust network of media contacts across various industries, leading to enhanced opportunities for strategic collaborations and partnerships.

Director of Corporate Communications

David Yurman
11.2002 - 06.2004
  • Enhanced brand visibility by developing and executing strategic communications plans.
  • Managed crisis communication, mitigating negative publicity during high-profile incidents.
  • Increased brand awareness through the creation of compelling press releases and media content.
  • Managed external agency partnerships to ensure consistent branding across various channels.
  • Implemented media training sessions for executives, preparing them for interviews that resulted in favorable coverage of the company''s achievements or announcements.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Generated public interest by coordinating thought leadership initiatives and securing speaking engagements for key executives.
  • Collaborated with cross-functional teams to launch successful integrated marketing campaigns.
  • Mentored junior staff members, fostering professional development and growth within the communications team.

Director of Corporate Communications

Lalique
06.2000 - 11.2002
  • Enhanced company reputation by developing and implementing strategic communication plans.
  • Increased brand awareness through the creation of compelling press releases and media content.
  • Developed strong relationships with key media contacts, resulting in increased positive coverage for the organization.
  • Managed crisis communications, effectively mitigating potential damage to the company''s reputation.
  • Created and managed internal communication channels to improve employee engagement and morale.
  • Collaborated with cross-functional teams for integrated marketing initiatives that drove business growth.
  • Secured targeted media placements through proactive outreach and relationship building with journalists.
  • Mentored junior team members, fostering professional development and a culture of continuous improvement.
  • Spearheaded corporate event planning, ensuring seamless execution of high-profile conferences and meetings.

Account Executive - Sales & Public Relations

Estee Lauder
02.1998 - 06.2000


  • Collaborated closely with marketing teams to align public relations efforts with overall business objectives.
  • Coordinated special events such as press conferences or product launch parties resulting in increased brand awareness and media coverage.
  • Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
  • Served as a liaison between departments to facilitate effective communication throughout the company.
  • Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
  • Collaborated on special projects to improve overall business operations within the organization efficiently.
  • Led successful product launches by coordinating comprehensive PR activities, including press releases, influencer collaborations, and event planning.


Western Regional Sales & Training Manager

Coty Prestige
01.1995 - 02.1998


  • Developed and executed strategic plans for regional educational growth, resulting in greater brand awareness and sales productivity.
  • Managed a team of advisors, providing guidance, support, and professional development opportunities to enhance their skills.
  • Coordinated large-scale conferences for industry professionals.
  • Implemented sales training programs to enhance the skills and knowledge of the sales team, contributing to improved performance across the region.
  • Analyzed market trends and competitor activities, adjusting sales strategies accordingly to maintain a competitive edge.


Education

Associate of Arts - Art History, Criticism, And Conservation

Langara College
British Columbia

Bachelor of Science - Marketing Management And Research

British Columbia Institute of Technology
British Columbia

Digital Marketing

General Assembly
New York
2020

Skills

  • Branding
  • Multicultural Marketing
  • Business Development
  • Influencer outreach
  • Marketing
  • Project Management
  • Budgeting and financial management
  • Analytical Skills
  • Crisis Management

Timeline

Marketing and Public Relations Consultant

Tall Poppy Media
06.2019 - Current

Director of Corporate Communications

Goyard
12.2014 - 06.2019

Director of Corporate Communications

Luca Luca
06.2004 - 03.2009

Director of Corporate Communications

David Yurman
11.2002 - 06.2004

Director of Corporate Communications

Lalique
06.2000 - 11.2002

Account Executive - Sales & Public Relations

Estee Lauder
02.1998 - 06.2000

Western Regional Sales & Training Manager

Coty Prestige
01.1995 - 02.1998

Associate of Arts - Art History, Criticism, And Conservation

Langara College

Bachelor of Science - Marketing Management And Research

British Columbia Institute of Technology

Digital Marketing

General Assembly

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Angeline M. Urie