Anette Collins

• I was and am instrumental in running the global campaign for RAYE’s UK no 1 single “Escapism” 1 in 4 territories, top 3 in 4 territories incl. Germany, and a top 10 hit across Europe, #22 on Billboard Hot 100 as well as the very successful album project “My 21st century Blues”
• Proven success with campaigns like: Jack White’s two 2022 albums “Fear Of The Dawn” and “Entering Heaven Alive” which both charted across 17 territories, inc.l a UK top 3 and a German #4 album) dodie “Build A Problem” (UK #3, US #115, 2021)
• Leading a team of 3 professionals in London, providing coaching and mentorship to drive high performance and build a culture of collaboration
• Currently developing a company wide strategy for Global Artist and Label Services
• This involves staff training, developing systems and tools for prioritisation of global high profile campaigns as well as creating and overseeing active campaign strategy for both artists and labels, and furthering a global culture of collaboration and mentorship

Day to day:

• Overseeing all aspects of priority releases on a global level across my team as well as overseeing and advising on global campaigns coming out of local territories
• Actively and collaboratively working with the global team to ensure best practices are followed and innovative campaigns are successfully implemented across multiple territories
• Act as a resource for distributed labels when needed, and assist with global strategies
• Keeping up to date with the constantly changing global marketplace
• Creating and running global marketing campaigns for frontline artists
• Oversee development of innovative marketing and promotional campaigns,
• Implementing best practice marketing and promotion globally, and working closely with internal and external teams in local markets, ensuring good communication flow and excellent local campaign execution
• Hire external teams when needed, and maintain a network of 3rd party partners globally
• Maintain good working knowledge of best practice for key accounts such as TikTok, Apple and Spotify, and utilize all analytics tools available to track campaign development in every market in order to react and move swiftly and efficiently
• Creating and implementing M&P budgets on each campaign and oversee the work of third party consultants and internal staff
• Successfully deliver creative and cost-effective global campaigns
• Work closely with artists and managers to coordinate and implement all aspects of global marketing strategies for each campaign from start to finish
• Provide excellent communications with all team members globally, externally as well as internally.
• Demonstrated strong organizational and time management skills while managing multiple projects
• Identified issues, analyzed information and provided solutions to problems
• Developed and maintained courteous and effective working relationships
• Organized and detail-oriented with a strong work ethic

• Proven success with campaigns like: Hurts “Faith” (charted in 8 countries 2020), Jorja Smith “Lost & Found” (charted in 13 countries 2018), Dodie “Human EP” (charted in 5 countries 2019), Skepta “Ignorance Is Bliss” (charted in 12 countries, 2019)

Day to day

• Creating and running all aspects of global marketing campaigns for frontline artists
• Implementing best practice marketing and promotion globally, and working closely with internal and external teams in local markets, ensuring good communication flow and excellent local campaign execution
• Hire any external teams when needed and developing & maintaining good relationships with 3rd parties globally
• Maintain good working knowledge of best practice for key accounts such as Apple and Spotify, and utilize all analytics tools available to track campaign development in every market in order to react
• Creating and implementing for the M&P budgets on each campaign and to oversee the work of third party consultants and distribution partners
• Successfully deliver creative and cost effective global campaigns
• Work closely with artists and managers to coordinate and implement all aspects of global marketing strategies for each campaign from start to finish
• Provide excellent communications with all team members globally as well as internally.

• Proven success with campaigns like: Skepta “Konnichiwa”(charted in 8 countries 2016), Run The Jewels “RTJ3” (charted in 11 countries 2016) and Passenger “Young As The Morning, Old As The Sea” (charted in 16 countries, 4 #1 positions 2015)
• Day to day:
• Spearheaded the expansion of the International Artist Services department for the company
• Creating and running global marketing campaigns for frontline artists and labels
• Put in place best practice marketing and promotion, and create bespoke distribution teams for each market where necessary, as well as hiring and negotiating with external teams when needed
• Creating and implementing M&P campaign budgets and oversee the work of third party consultants and distribution partners
• Successfully delivered creative and cost effective global campaigns
• Worked closely with the artist/managers to coordinate and implement all aspects of global marketing strategies for each campaign from start to finish
• Streamlined communications with all team members globally as well as internally.
• Applied effective time management techniques to meet tight deadlines
• Demonstrated leadership skills in managing projects from concept to completion

• Ran Cooking Vinyl’s International department, and spearheaded the expansion of the company’s global footprint, profile and turnover though effective campaign and team management, great relationships and successful implementation of strategic partnerships
• Proven success with campaigns like The Prodigy’s “Invaders Must Die” (Charted in 16 countries, 2 #1 and 9 top 10) and “The Day Is My Enemy”(charted in 17 countries, UK 1# and 10 top 10’s), Marilyn Manson’s “The Pale Emperor” (charted in 27 countries, 16 top 10) and “Born Villain” (charted in 25 countries, 7 top 10), Underworld’s “Barking” (charted in 8 countries), Billy Bragg’s “Tooth And Nail”, The Pretty Reckless” Going To Hell” (charted in 15 countries) and The Cult “Choice Of Weapon” and “Hidden City” among others

Day to day:

• Ran and maintained the international marketing and promotions teams for Cooking Vinyl Internationally, Ran a department of 3
• Sourced new partners and label deals where and when needed, constantly developing and improving the existing network and evaluating what individual partners could offer
• Put in place best practice marketing, promotion and bespoke distribution teams for each market, and hiring external teams when needed
• Created and implemented M&P campaign budgets, developed global campaign strategies and oversaw the work of support staff, third party consultants and distribution partners
• Successfully delivered creative and cost effective global campaigns
• Worked closely with the artist/managers to strategize, plan out, coordinate and implement all aspects of global marketing for each campaign from start to finish
• Streamlined communications with all team members globally as well as internally.

• R secretary, providing support to the A&R team

• Providing support to the International marketing and promotions team.

• Day to day management support for UK based band Curve (band signed to Estupendo/Universal Music), responsible for smooth day to day running of the band’s business: Merchandising, label-copy, troubleshooting, organising their schedules on a daily basis
• Overseeing and co-ordinating promotion requests from their record company and press agents world wide
• Liaising with national and international record companies and media.

• Part of a team of 5 who started MCA Norway in 1994, which later became Universal Music
• Developed and very successfully ran the promotions department for a what essentially was brand new major label
• Covered press, radio and TV for MCA, Geffen, Interscope and GRP as well as locally signed chart topping acts
• Was an integral part of the campaigns for a string of chart records: Beck “Odelay”, No Doubt “Tragic Kingdom”, Espen Lind “Red”, Eagles “When Hell Freezes Over”, Stone Roses “Second Coming”, Eels “Beautiful Freak”, Aqua “Aquarium”