Andy Siddle
Macclesfied,Cheshire
Summary
Experienced commercial leader with 12+ years' building high performing business units in fast paced and high growth environments. Enterprise SaaS sales expert, Sandler trained with a proven track record of success. Board level operator with international experience, innovative thought skills, problem solver and strategic thinker. Effectively recruits and develops talent, proven business leader, team player and supporter of mental health awareness in the workplace.
Overview
20
20
years of professional experience
11
11
years of post-secondary education
Work history
Senior Sales Director Team Lead
CreativeX
Remote
06.2022 - 11.2024
- SaaS team lead responsible for ARR growth, fostering a high-performing environment and development of vertical practices
- Enhanced MEDDPICC framework to ensure highly effective and consistent sales process. Increased adoption of CRM and enhanced AI sales tools for continuous development
- Delivered company ARR growth, exceeding targets year on year with personal contribution of +$1m in ARR from F500 accounts
- Recruitment of new pre-sales, SDR and SDs; providing comprehensive onboarding training, reducing learning curve
Vice President, EMEA
Voxpopme Ltd
12.2018 - 06.2022
- Leading enterprise SaaS sales and customer success for EMEA wirth an active role in global leadership
- Full P&L accountability, proactively managing pipeline creation, ARR, NRR and partner relationships
- Delivered sustainable and profitable sales growth, improved NRR and ensured best in class customer experience, also contributing to investment sales story and external marketing
Client Partner
Streetbees Ltd
London
07.2018 - 12.2018
- Consultative sales for SaaS human intelligence platform using industry knowledge and market trends to provide needs-based solutions and high-quality responses to RFPs
- Managing all aspects of the sales process and ARR growth
Senior Client Director
Kantar UK&I
Warwick
01.2016 - 08.2018
- Leading portfolio of clients with financial value of £3m, with a commercial focus on business growth and responsible for a team of 30 consultants across high profile and large multi-country accounts
Senior Business and Category Director
Kantar Millward Brown
Netherlands
08.2013 - 12.2015
- Established new business function, leading the creation and performance of onsite team for Unilever (UL) HQ, reporting to Europe President
- Proactively drove regional analytics agenda, championing successful partnership with UL Europe in servicing +€50m revenue
- Responsible for +€2.5m revenue for creative development and brand consultancy for Europe Categories
Communications Development Director
Millward Brown Marketing
Europe
08.2012 - 08.2013
- Facilitating & accelerating profitable revenue growth from Link and Creative Development practice, leading quarterly financial reporting
- Developed and led new CoE in Prague; managed change, recruited, trained and inspired team of 40 researchers
- Equipped 28 offices in Europe for implementation of Link innovations: Developing & delivering training, marketing and pricing materials
Account Director
Kantar Millward Brown (UK) Ltd
09.2008 - 08.2012
- Responsible for delivering £1.8m revenue, £900k Gross Margin and a set contribution to profit; building strong client relationships
- Significant efficiencies developing and directing implementation of new processes, improving OP on $4.2m revenue by 20%
Senior Client Consultant
Nunwood Consulting Ltd
UK
12.2007 - 09.2008
- Developing predictive insights and intelligence, web technology and analytics to enable global businesses
- Providing consultancy on business development, identifying opportunities and management of internal resources
- Created opportunities for new business, securing incremental sales and gaining valuable exposure to high level business leaders
Senior Account Researcher
Millward Brown (UK) Ltd
01.2005 - 11.2007
- Ownership of client accounts, research projects and resources, contributing to account profitability and efficiencies. Design and implementation of new product and pack testing solution, Link 360 development, campaign evaluation and optimisation tools
Education
BA (Hons) Business Studies 2:1 -
University of Liverpool
09.2000 - 07.2003
A - Levels - French, German, Business Studies and General Studies
Lancaster Royal Grammar School (LRGS)
09.1997 - 07.2000
GCSEs -
Lancaster Royal Grammar School (LRGS
09.1993 - 07.1997
Sandler Sales Mastery (Bronze) Accreditation -
Sandler Training
03.2021 - 09.2021
MRS Advanced Certificate -
Market Research Society
01.2006 - 09.2006
Skills
- An experienced commercial leader with 10 years' experience building high performing business units in fast paced and high growth environments
- Enterprise SaaS sales expert, Sandler trained with a proven track record of success
- A board level operator with international experience, innovative thought skills, problem solver, and strategic thinker
- Effectively recruits and develops talent, proven business leader, team player and supporter of mental health awareness in the workplace
- Excellent communicator at all levels, experienced presenter and conference speaker
Personal Information
Date of birth: 01/17/81
Affiliations
- Sports fanatic: Mainly rugby, tennis, cricket and golf
- Amateur DIY and renovation enthusiast
- Keen amateur chef and a big foodie
Timeline
Senior Sales Director Team Lead
CreativeX
06.2022 - 11.2024
Sandler Sales Mastery (Bronze) Accreditation -
Sandler Training
03.2021 - 09.2021
Vice President, EMEA
Voxpopme Ltd
12.2018 - 06.2022
Client Partner
Streetbees Ltd
07.2018 - 12.2018
Senior Client Director
Kantar UK&I
01.2016 - 08.2018
Senior Business and Category Director
Kantar Millward Brown
08.2013 - 12.2015
Communications Development Director
Millward Brown Marketing
08.2012 - 08.2013
Account Director
Kantar Millward Brown (UK) Ltd
09.2008 - 08.2012
Senior Client Consultant
Nunwood Consulting Ltd
12.2007 - 09.2008
MRS Advanced Certificate -
Market Research Society
01.2006 - 09.2006
Senior Account Researcher
Millward Brown (UK) Ltd
01.2005 - 11.2007
BA (Hons) Business Studies 2:1 -
University of Liverpool
09.2000 - 07.2003
A - Levels - French, German, Business Studies and General Studies
Lancaster Royal Grammar School (LRGS)
09.1997 - 07.2000
GCSEs -
Lancaster Royal Grammar School (LRGS
09.1993 - 07.1997
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